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How Jointly Leverages AI and Journaling App Data to Fine-Tune Cannabis Product Recommendations

Retail TouchPoints

Given that different cannabis products can produce a wide range of effects among consumers, one of the biggest challenges facing cannabis retailers is matching the right product with the right customer. Then, through integration with that stores inventory, it can recommend a product, that will be available for purchase.

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RFID Technology: Enhancing Retail Efficiency While Protecting Consumer Data

Retail TouchPoints

RFID can enable personalized product recommendations and a more seamless in-store experience. As data privacy becomes an increasing priority for both retailers and consumers, RFID stands out as a secure option that safeguards shoppers’ data. For customers. This data, while useful, raises significant privacy concerns.

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Three Things Consumers Value More than Price When Choosing a Brand

Retail TouchPoints

There are many reasons why consumers choose the products they buy and the brands they buy them from. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. That’s called loyalty.

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How AI Overviews are Reshaping the Consumer Journey in 2025

Retail TouchPoints

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go. While not a hard and fast rule, AI tools tend to go for the more established brand over the upstart.

Consumer 236
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5 Ways You Can Win Faster with Gen AI in Sales

Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations. This frees up valuable time for sellers to focus more on building relationships and closing deals.

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Lowe’s Aligns Pro Loyalty Program with Consumer Offering

Retail TouchPoints

Originally launched in January 2024 , the program has been redesigned specifically for the small- to mid-sized professional customer, giving them the opportunity to earn points on eligible purchases from the first dollar spent at sign-up and offering an intuitive customer experience that mimics the consumer-facing MyLowes Rewards loyalty program.

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Unlocking the Value of Fit Tech: Personalization and Recommendations

Retail TouchPoints

Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as the main reason why. Customers input basic data about the sizes they typically buy of certain brands, and True Fit offers a recommendation based on these inputs. Gonzalez pointed to this recommendation engine as a big opportunity for consumers.