Retail TouchPoints

FEBRUARY 18, 2025

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go. While not a hard and fast rule, AI tools tend to go for the more established brand over the upstart.

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Consumer SEO Marketing Information 236

Groove

FEBRUARY 17, 2021

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales.

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Social Media Marketing eCommerce Gifts 367

Retail TouchPoints

JULY 7, 2021

For example, a lot of creators are incredible lifestyle experts who care about their audience and only recommend exactly what they feel their audience needs. The real victim here is the consumer. Consumer Tips for Identifying Creator Authenticity. These hashtags offer transparency to consumers, and it’s a good thing.

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Social Media Consumer Marketing Reference 274

Kissmetrics

SEPTEMBER 13, 2021

Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. The Social Dilemma. Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole. The Great Hack.

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Social Media Technology Marketing Arts 287

Kissmetrics

MARCH 16, 2021

billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. With more than 3.6 Let’s begin.

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Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. After all, as consumers venture across social platforms, that voice is what creates continuity as they consume your content.

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Social Media Gifts Omnichannel Consumer 296

Retail TouchPoints

SEPTEMBER 20, 2024

The findings indicate that these platforms engage in “vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens.” Not surprisingly the report found that the nine companies in question collected and could indefinitely retain troves of data.

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Retail TouchPoints

OCTOBER 17, 2024

In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers. For example, AI-driven tools can quickly access all relevant customer data and suggest the best next actions or product recommendations.

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Retail Customer Data Social Media Technology 308

Retail TouchPoints

DECEMBER 17, 2024

Amid all the ongoing furor around new artificial intelligence applications, when it comes to actual utility for both brands and consumers, the cream that has risen to the top appears to be AI-powered agents. This shift could eliminate the gap between research and purchase entirely, creating a more intuitive consumer journey.

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Merchant Services Consumer Social Media Recommendation 289

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

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Consumer Social Media Multichannel Fashion 278

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

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Social Media Merchant Services eCommerce Payment Services 195

Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Recommendations and suggestions that are tailored to their interests.

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Consumer Customer Loyalty Customer Experience Recommendation 283

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

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Social Media Merchant Services Marketing Payment Services 195

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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Social Media Electronics Accessories Recommendation 289

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

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Consumer Social Media Improvements Customer Loyalty 297

Retail TouchPoints

FEBRUARY 12, 2025

Many of these consumers subscribe to ad-supported tiers, which are cheaper than their ad-free counterparts, but still provide the same high-value programming. At this point, CTV is as advanced as its ever been, which not only affects advertising technology, its capabilities and its value to marketers, but also connects the dots for consumers.

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Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

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Social Media Clothing Recommendation Fashion 307

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions.

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Consumer Social Media Recommendation Apparel 283

Retail TouchPoints

JUNE 3, 2022

Today’s landscape is vastly different because consumers demand a more curated experience wherever and whenever they shop. Enter social commerce. What is Social Commerce? ” Sandie Hawkins, TikTok’s GM of North America Solutions, says it best when she describes social commerce as “word of mouth on steroids.”

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Social Media Consumer Electronics eCommerce Electronics 297

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine.

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Payment Services Social Media Recommendation Consumer 290

Optimizely

APRIL 4, 2019

Done right, social media influencers can help you build consumer trust in your brand. In fact, 92% of people trust recommendations from friends and family over any other type of advertising, while almost half of consumers depend on influencer recommendations. for every $1 spent. Improve website traffic.

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Social Media Channel Recommendation Fashion 370

Retail TouchPoints

FEBRUARY 26, 2025

Simply put, Adaptive Retail is any commerce experience that brings consumers what they want, wherever and whenever they want it. The next generation of consumer is scrolling on social platforms, they’re binge-watching on streaming platforms, theyre spending their time playing games Minecraft, Roblox, Fortnite, Spatial.

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Games Retail Social Media Arts 173

Retail TouchPoints

APRIL 4, 2023

government to the general public, more people are closely scrutinizing the actions of social media giants. Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I From the U.S. That is, until now.

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Social Media Recommendation Consumer Marketing 299

Kissmetrics

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month. Every entrepreneur can now build an app, social media platform, or e-commerce website. According to Hootsuite, over 4.2

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Social Media Payment Services eCommerce Multichannel 361

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

DECEMBER 29, 2021

In current times, D2C refers to brands selling directly to consumers rather than the more traditional approach of selling through retailers. Amplifying Social Media Presence. 28% of internet users globally discover brands/products via ads on social and another 43% research products via social networks.

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Social Media Beauty and Health B2C Subscription 306

Kissmetrics

NOVEMBER 26, 2020

Selling to high-end consumers requires a different approach. SEO, PPC, even some social media sites can drive online sales for your luxury brand. A ten thousand dollar handbag is well out of reach of the majority of consumers. Going digital will also be key to meeting today’s new luxury consumers and those of tomorrow.

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Marketing PPC SEO Social Media 363

Kissmetrics

DECEMBER 26, 2020

You can’t talk about online event promotion without addressing the importance of your social media accounts. I typically recommend businesses start adding to their Groups via their current network on LinkedIn to cast as wide a net as possible. Keep in mind that nothing in social media exists in a vacuum.

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Events Social Media Information Recommendation 363

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

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Consumer Merchant Services Social Media Mobile 264

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. Truthfully, social commerce is neither of these.

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Marketing Social Media Customer Recommendation 262

Retail TouchPoints

JULY 18, 2024

From laundry detergents to packaged foods, consumers have countless options available to them, and a strong brand is critical to cut through the noise. And the demand from consumers is there — according to Eventbrite’s annual forecasting guide , 78% of attendees plan to spend as much or more on events this year as in 2023.

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Events Social Media Consumer Marketing 263

BigCommerce

DECEMBER 20, 2017

As a result, many experts are recommending alternate approaches to success for 2018. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Social Media Advertising, Campaigns & Retargeting. New Content Types & SEO.

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eCommerce Shipping Costs Social Media BigCommerce 419

Retail TouchPoints

MAY 15, 2024

The new travel media network is a result of Expedia’s more than two decades of experience under its Media Solutions division. Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads.

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Travel Social Media Books Recommendation 263

Retail TouchPoints

SEPTEMBER 14, 2023

Shopping online can feel completely overwhelming for consumers when options feel infinite. Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. Know your customer.

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Customer Social Media Recommendation Presentation 278

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. These platforms provide valuable insights into consumer behavior, preferences and purchasing patterns without relying on third-party cookies.

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Social Media B2C B2B Customer Data 311

Retail TouchPoints

DECEMBER 25, 2024

This holiday season, consumers who frequently make returns may be in for a surprise. This article will touch on the impact in-store and online returns make to retailers and will provide recommended strategies to offset the surge in returns this holiday season.

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Shipping Costs Social Media Electronics Customer Loyalty 162

Retail TouchPoints

FEBRUARY 23, 2021

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

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Social Media Consumer Marketing Channel 297