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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. from 2019 to 2020 to pass $58 billion, US search ad spending grew 46% in 2021 to reach $84.7 50% of digital marketing professionals say that social media is a big initiative for their brand in 2022.

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2022 Digital Marketing Trends & Predictions

ROI Revolution

of marketers named video as a top trend for 2022. The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% With TikTok, Instagram, and Snapchat ranking as the top downloaded apps in 2021, it makes sense that 40.8% After hitting just $76.68 billion in 2023.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. of consumers use social media to watch livestreams. With 12.6%

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Holiday Ecommerce Strategies

ROI Revolution

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. What are the shopping trends of consumers throughout late Q3 and Q4, and what should your brand be doing to engage with them? Avoid These Marketing Pitfalls.

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Cookieless Marketing: The Latest Updates on the Deprecation of Third-Party Cookies

ROI Revolution

As the privacy landscape evolves to be more protective of consumers’ data, third-party cookie deprecation and cookieless marketing are some of the most monumental upcoming changes. The shift away from cookies will help keep consumer data secure and avoid covert advertising practices.