Forrester eCommerce

JANUARY 29, 2021

Each year, many consumers vow to change their behavior come January 1, resolving to cut down on social media, eat more healthily, sort out their finances, or — for those in lockdown — go for a […]. We’re hitting the end of January. So, let me ask you, how is that New Year’s resolution coming along?

Banking 494

Banking Social Media Consumer 494

Retail TouchPoints

NOVEMBER 26, 2024

There are many reasons why consumers choose the products they buy and the brands they buy them from. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. That’s called loyalty.

Consumer 290

Consumer Channel Social Media Mobile 290

Groove

DECEMBER 11, 2024

How to Grow Your Email List It's not uncommon for consumers to opt out of emails, causing the size of these lists to gradually shrink. Engage on Social Media It might seem like a no-brainer, but dont forget to ask your social media followers to subscribe to your email list.

eCommerce 295

eCommerce Social Media White Paper Seminar 295

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

Social Media 321

Social Media Magazine Consumer Payment Services 321

Retail TouchPoints

JUNE 9, 2022

billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Supplies 363

Supplies Social Media Consumer Marketing 363

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers?

Social Media 298

Social Media Channel Marketing Other 298

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

NOVEMBER 14, 2022

Users can also share the images on social media and other platforms to get feedback or just for fun. The TRYO platform and model offers a low-barrier entry point for both consumers and brands to get in on the action. It may seem like a daunting task, but we’re able to do it, and TRYO shows it can be done.”.

Consumer 340

Consumer Multi-channel Payment Services Social Media 340

Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Whether consumers search for a “shoe store near me” or “holiday gift ideas,” it plays a pivotal role, accounting for multiple touch points along the buyer’s journey.

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

FEBRUARY 15, 2024

The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. Now, Stanley is the star of a much bigger retail industry discussion around what actually inspires this level of consumer response.

Social Media 263

Social Media Consumer Other Information 263

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 289

Social Media Electronics Accessories Recommendation 289

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 289

eCommerce Marketing Social Media White Paper 289

Retail TouchPoints

OCTOBER 17, 2024

Leveraging Creators to Connect with Sneakerheads In partnership with Impact.com , Foot Locker has launched Foot Locker Storefronts , a platform that helps connect qualified creators with the retailer in order to engage with new and existing sneaker fanatics across social media. 30 during the Bulls vs.

Games 288

Games Social Media Presentation Events 288

Retail TouchPoints

NOVEMBER 29, 2024

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Cultivating KOCs (key opinion consumers, a.k.a. South Koreans enjoy blazing digital infrastructure and high social media engagement through platforms such as KakaoTalk and Naver Shopping.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Theyll reach $12 trillion by 2030. But how they use these platforms matters.

Social Media 269

Social Media Retail Shipping Costs Mobile 269

Retail TouchPoints

JUNE 20, 2024

In fact, the brand’s distinct approach to product development, which combines machine learning, consumer feedback and material innovation, was the focal point of its recent 10-day pop-up experience in New York City’s SoHo neighborhood. That’s our core internal operating principle, together with testing and learning.”

Social Media 263

Social Media Fashion Channel Consumer 263

Retail TouchPoints

JULY 18, 2024

From laundry detergents to packaged foods, consumers have countless options available to them, and a strong brand is critical to cut through the noise. And the demand from consumers is there — according to Eventbrite’s annual forecasting guide , 78% of attendees plan to spend as much or more on events this year as in 2023.

Events 263

Events Social Media Consumer Marketing 263

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

SEPTEMBER 26, 2024

In addition to bringing back its “Black Friday Fridays” weekly holiday deals , the retailer is launching a new affiliate program to “build on its organic and grassroots popularity with bargain-savvy creators and publishers on social media and beyond.” More store closures are now expected as part of the sale process. ”

Social Media 289

Social Media Consumer Management Retail 289

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. These platforms provide valuable insights into consumer behavior, preferences and purchasing patterns without relying on third-party cookies.

Social Media 311

Social Media B2C B2B Customer Data 311

Retail TouchPoints

MAY 14, 2024

Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. Image courtesy Amazon The HSN-style FAST channel will give consumers expanded access to the content and creators of Amazon Live.

Social Media 330

Social Media eCommerce Channel Events 330

Retail TouchPoints

MAY 21, 2024

“Global citizenship” refers to the social, political and economic actions of “globally minded individuals and communities,” according to the United Nations. While that definition doesn’t sound like it has much to do with commerce, millennial and Gen Z consumers are increasingly using their wallets to make an impact.

Consumer 277

Consumer Fashion Reference Travel 277

Retail TouchPoints

JANUARY 25, 2024

Three Chevron ExtraMile convenience stores are implementing dynamic merchandising, social media content and AI-powered sommeliers as part of a pilot program with Samsung Electronics America. Sprinklr Social integration will deliver social media content and interactive polls to consumers.

Social Media 288

Social Media Live Chat Electronics Recommendation 288

Retail TouchPoints

AUGUST 19, 2024

The result was an influencer-fueled social media bonanza that amplified an immersive shop-in-shop experience at BoxLunch’s Barton Creek Square store in Austin, Texas. million impressions. In stores, the retailer hosted two in-store events with DJ entertainment, trivia and giveaways.

Social Media 274

Social Media Events Omnichannel Gifts 274

Retail TouchPoints

APRIL 4, 2023

government to the general public, more people are closely scrutinizing the actions of social media giants. Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I From the U.S. That is, until now.

Social Media 299

Social Media Recommendation Consumer Marketing 299

Retail TouchPoints

SEPTEMBER 25, 2024

As Retail TouchPoints has reported , discounting is expected to drive both the timing and amount of holiday spend this year, as inflation-weary consumers time their purchasing to promotional periods. YoY) are both expected to outpace Cyber Monday in year-over-year growth as consumers embrace earlier deals. However, Black Friday ($10.8

Social Media 280

Social Media Sporting Goods Consumer Electronics 280

Retail TouchPoints

MAY 27, 2024

Given all the talk of texting and social media use, I expected more adoption on the customer service front. Here, only 11% of respondents had a social media interaction with customer service, resulting in just 5% placing an order.

Customer 285

Customer Live Chat Social Media eCommerce 285

Retail TouchPoints

OCTOBER 4, 2023

The firm conducted a series of qualitative and quantitative studies to better understand how the Gen Z consumer feels about different browsing and buying experiences. Although the archetypes helped MG2 better gauge high-level behaviors and expectations, Gonzalez noted that many consumers were actually hybrids of multiple archetypes.

Social Media 321

Social Media Consumer Technology Workshop 321

Retail TouchPoints

DECEMBER 18, 2023

We’re doing different media now; in fact we’re developing into more of a full-blown media company. Some of the team is focused on news; we also have YouTube and social media teams, and we also publish expert articles. In March 2023 both Jan and I left our other jobs to do this full-time.

Consumer 245

Consumer Social Media Article Apparel 245

Retail TouchPoints

JUNE 12, 2024

As a consumer, it’s immediately off-putting. And with 61% of consumers believing that mobile shopping is an essential convenience, ensuring you have a mobile-specific approach is now a necessity. Every digital display or social plan must include mobile considerations. It shouldn’t solely revolve around social media videos.

Mobile 289

Mobile Retail Social Media Omnichannel 289

Retail TouchPoints

FEBRUARY 15, 2024

Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

Live Chat 263

Live Chat Social Media eCommerce Consumer 263

Retail TouchPoints

AUGUST 31, 2023

To help solve both challenges, the Arity Private Marketplace (PMP) enables marketers to leverage driving behavior data to understand where and when consumers are driving and to reach them with relevant messaging before they even get behind the wheel.

Consumer 289

Consumer Customer Marketing Retail 289

Retail TouchPoints

SEPTEMBER 16, 2022

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.

Social Media 328

Social Media Retail Games Consumer 328

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. consumers, according to a survey by Klarna — can connect with customer service agents through Ask Klarna, a free personal shopping service.

Payment Services 290

Payment Services Social Media Recommendation Consumer 290

Retail TouchPoints

APRIL 20, 2023

These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast Growing Opportunity for Digital Commerce report from Accenture.

Social Media 290

Social Media B2B Supplies B2C 290