Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers?

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Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

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Retail TouchPoints

OCTOBER 17, 2024

Leveraging Creators to Connect with Sneakerheads In partnership with Impact.com , Foot Locker has launched Foot Locker Storefronts , a platform that helps connect qualified creators with the retailer in order to engage with new and existing sneaker fanatics across social media. 30 during the Bulls vs.

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Retail TouchPoints

FEBRUARY 18, 2025

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go. While not a hard and fast rule, AI tools tend to go for the more established brand over the upstart.

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Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. After all, as consumers venture across social platforms, that voice is what creates continuity as they consume your content.

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Retail TouchPoints

NOVEMBER 29, 2024

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Cultivating KOCs (key opinion consumers, a.k.a. South Koreans enjoy blazing digital infrastructure and high social media engagement through platforms such as KakaoTalk and Naver Shopping.

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Social Media Beauty and Health Payment Services Consumer 278

BigCommerce

JULY 1, 2020

Since Instagram’s inception back in October 2010, approximately one billion monthly users have introduced the social media platform into their…

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Social Media Consumer eCommerce Marketing eCommerce 470

Retail TouchPoints

MARCH 6, 2025

In retail brand impersonation attacks, cybercriminals pose as trusted retailers or brands to deceive consumers into revealing sensitive information, making payments for fake products or downloading malicious content. Why Cyber Criminals Pretend to be You In 2023, the FTC received 330,000+ reports of business impersonation scams. based scams.

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Retail TouchPoints

SEPTEMBER 20, 2024

The findings indicate that these platforms engage in “vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens.” Not surprisingly the report found that the nine companies in question collected and could indefinitely retain troves of data.

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Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Theyll reach $12 trillion by 2030. But how they use these platforms matters.

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Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.

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Retail TouchPoints

OCTOBER 30, 2024

22, 2024 True Religion prioritized these cities based on consumer demand and is “augmenting our online business with stores in select markets that allow our shoppers to experience the brand in-person,” True Religion CEO Michael Buckley told Retail TouchPoints. “ opening on Nov. 8, 2024 Kings Plaza in Brooklyn, NY, opening on Nov.

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Retail TouchPoints

DECEMBER 5, 2024

She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , social commerce and a metaverse partnership with Roblox. Park has been CEO of Forever 21 since 2022.

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Social Media Omnichannel Fashion Retail 289

Retail TouchPoints

FEBRUARY 14, 2025

Thats especially important when todays media-savvy consumer understands the difference between paid-for promotions and editorial reviews. In fact, according to a recent study more than half (53%) of consumers do not trust influencer content. For the beauty industry, staying authentic isnt a nice idea, its a business imperative.

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Retail TouchPoints

NOVEMBER 12, 2024

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. This discrepancy highlights an opportunity for retailers to better connect eco-conscious consumers with relevant product details. The result?

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Retail TouchPoints

DECEMBER 17, 2024

Our customers look to Davids for all things wedding and planning, and Pearl Media Network will now allow advertisers to authentically capture our audiences, tapping into consumers during the household formation a true first for the industry, said Elina Vilk, Chief Business Officer at Davids Bridal in a statement.

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Retail TouchPoints

DECEMBER 9, 2024

The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years.

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Forrester eCommerce

JANUARY 29, 2021

Each year, many consumers vow to change their behavior come January 1, resolving to cut down on social media, eat more healthily, sort out their finances, or — for those in lockdown — go for a […]. We’re hitting the end of January. So, let me ask you, how is that New Year’s resolution coming along?

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Retail TouchPoints

OCTOBER 17, 2024

In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers. According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact on the economy by 2032.

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Retail TouchPoints

DECEMBER 17, 2024

Amid all the ongoing furor around new artificial intelligence applications, when it comes to actual utility for both brands and consumers, the cream that has risen to the top appears to be AI-powered agents. This shift could eliminate the gap between research and purchase entirely, creating a more intuitive consumer journey.

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Retail TouchPoints

NOVEMBER 1, 2024

I will be engaging my ‘AI twigs’ later this year to extend my reach and handle my online social media interactions, whilst I continue to focus on my art from the comfort and solace of my studio.” Of course, every person is different, but Gai noted the feedback she has seen from consumers is largely positive so far. “It

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Retail TouchPoints

DECEMBER 6, 2024

The company also is unveiling new artwork, fonts, colors, prints and fabrics based on consumer insights and trends. Allison Peterson: Our strategy began with the insight that Gen Z consumers, who weve been talking about for a long time, are now beginning their parenting journeys.

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Apparel Fashion Social Media Consumer 289

Retail TouchPoints

FEBRUARY 26, 2025

A recent study found that three-quarters of consumers will avoid a brand after a cybersecurity issue, and more than 40% assume that brands are to blame when an incident occurs. Another survey of online consumer attitudes found that 84% wont go back to an ecommerce site after a fraud experience there.

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Retail TouchPoints

DECEMBER 18, 2024

This growth is driven by technological advancements and evolving consumer preferences alongside the emergence of new competitors responding to changing market dynamics. Today, shoppers can easily browse and purchase products through various platforms, including computers, smartphones and social media.

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Retail TouchPoints

DECEMBER 2, 2024

Widely considered to be the “original influencer,” Martha Stewart has skillfully used her good looks, personal stories and skill to build a massive following, well before social media made that a common feat. And social media of course now plays a tremendous part in making a product likable, useful and desirable.”

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Retail TouchPoints

JUNE 9, 2022

billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

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Supplies Social Media Consumer Marketing 363

RetailDive

FEBRUARY 27, 2025

Consumers are turning to social media as a primary source when shopping, Capgemini found. Now, they want generative AI to aggregate those results, too.

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Social Media Consumer 127

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

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Games Social Media Multi-channel Consumer 310

Retail TouchPoints

NOVEMBER 14, 2022

Users can also share the images on social media and other platforms to get feedback or just for fun. The TRYO platform and model offers a low-barrier entry point for both consumers and brands to get in on the action. It may seem like a daunting task, but we’re able to do it, and TRYO shows it can be done.”.

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Consumer Multi-channel Payment Services Social Media 340

Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Whether consumers search for a “shoe store near me” or “holiday gift ideas,” it plays a pivotal role, accounting for multiple touch points along the buyer’s journey.

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Gifts Social Media Mobile Games 290

Retail TouchPoints

FEBRUARY 12, 2025

Many of these consumers subscribe to ad-supported tiers, which are cheaper than their ad-free counterparts, but still provide the same high-value programming. At this point, CTV is as advanced as its ever been, which not only affects advertising technology, its capabilities and its value to marketers, but also connects the dots for consumers.

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Retail TouchPoints

NOVEMBER 8, 2024

“We’re a younger company, about five years old, but we do go kind of old school, collecting the data right from our consumers,” Cahill said. “We We also use AI to do a style quiz and collect information about that consumer.” What we learned is that [these consumers] are in a constant state of evaluation.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

FEBRUARY 26, 2025

Simply put, Adaptive Retail is any commerce experience that brings consumers what they want, wherever and whenever they want it. The next generation of consumer is scrolling on social platforms, they’re binge-watching on streaming platforms, theyre spending their time playing games Minecraft, Roblox, Fortnite, Spatial.

Games 173

Games Retail Social Media Arts 173

Retail TouchPoints

MARCH 14, 2025

They do this by hosting on-campus engagements, participating in strategic social media initiatives, attending LVMH events and more. Students and early career individuals should possess a proficiency in basic luxury principles, consumer behavior and navigating ambiguity, said Humphrey.

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Arts Social Media Supplies Customer Experience 213

Retail TouchPoints

NOVEMBER 25, 2024

Now, Bogg Founder and CEO Kim Vaccarella is bringing the bag to even more consumers thanks to a new partnership with Target. I also was doing all our social media, posting about every store that wanted to carry Bogg Bag, and sharing the best places for people to get them. We started doing trade shows and focused on wholesale.

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Social Media Small Business Retail Sporting Goods Leisure 275

Retail TouchPoints

FEBRUARY 15, 2024

The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. Now, Stanley is the star of a much bigger retail industry discussion around what actually inspires this level of consumer response.

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Social Media Consumer Other Information 263