Retail TouchPoints

SEPTEMBER 20, 2024

The findings indicate that these platforms engage in “vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens.” Not surprisingly the report found that the nine companies in question collected and could indefinitely retain troves of data.

Social Media 264

Social Media Consumer Information Subscription 264

Kissmetrics

FEBRUARY 19, 2021

If only you could predict what’s shaping business trends, or what your clients need, you could plan and grow your company, right? The more you know about market trends, the better you can leverage them to your advantage and get a head start on your competition. Here are the ten key trends influencing entrepreneurs this year and beyond.

Social Media 361

Social Media Payment Services eCommerce Multichannel 361

Kissmetrics

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. Hire Social Media Managers or Social Media Firms that Employ Gen Z’ers. Conclusion.

Consumer 351

Consumer PayPal Social Media Article 351

Retail TouchPoints

SEPTEMBER 16, 2021

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. Many [social] purchases are very organic.

Consumer 312

Consumer Social Media Retail Multi-channel 312

Retail TouchPoints

OCTOBER 28, 2024

Gen Z is undoubtedly revolutionizing the consumer landscape. How can brands develop successful consumer promotions that actually draw in the often-elusive Gen Z shopper? They spend a lot of time online, particularly on social media platforms. Leverage social media Where do you go to find Gen Zers?

Consumer 275

Consumer Social Media Recommendation Travel 275

Retail TouchPoints

NOVEMBER 26, 2024

There are many reasons why consumers choose the products they buy and the brands they buy them from. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

JUNE 3, 2021

Ecommerce University was developed to dig into the new, emerging and evolving trends driving this exciting era of retail. Many brands and retailers are seeing the value of incorporating photos, videos and other rich media components into their ecommerce site experiences. They have to see it to buy it. In fact, it is going to be a $13.8

eCommerce 361

eCommerce Omnichannel Merchant Services Channel 361

Retail TouchPoints

FEBRUARY 9, 2022

From ordering groceries to meeting new people, the convenience and speed with which we can do almost anything is extraordinary — and it isn’t something consumers are going to give up. Consumers now want the best of both worlds, and this collective desire has led to an inevitable blurring of the lines between physical and digital retail.

eCommerce Design 306

eCommerce Design eCommerce Travel Mobile 306

Retail TouchPoints

DECEMBER 2, 2022

In fact, a big part of their job these days is staying on top of what’s trending online. The store has had an ecommerce site for over 20 years now, and more recently social media has been taking a larger role in the business. Leveraging social media to ensure the store’s product offerings stay in sync with consumer demand.

Social Media 290

Social Media Multi-channel WooCommerce eCommerce 290

Retail TouchPoints

JULY 10, 2024

The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically. At the same time, these platforms also directly influence consumer perceptions.

Retail 261

Retail Social Media Point of Sale Information 261

Retail TouchPoints

DECEMBER 12, 2023

Nothing really, except they are all up-and-coming trends that will drive consumption in 2024, according to Pinterest. But unlike the many other companies and organizations making end-of-year predictions, Pinterest makes the case that its trends are more on point than others’ because the searches on its platform are more forward-looking.

Clothing 278

Clothing Social Media Fashion Consumer 278

Retail TouchPoints

APRIL 8, 2024

Navigating TikTok Trends Navigating the ever-evolving landscape of TikTok takes agility as a marketer. Finding a product that will be successful on the platform is often the first step in leveraging TikTok trends. Here are some strategies for navigating the often chaotic world of TikTok viral marketing.

Social Media 264

Social Media eCommerce Marketing Consumer 264

Retail TouchPoints

APRIL 8, 2021

Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value. Both socially conscious shopping and the resale sector already were on the rise before COVID, but the pandemic gave a boost to both. The Cool Factor.

Consumer 351

Consumer Fashion Social Media eCommerce 351

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers?

Social Media 298

Social Media Channel Marketing Other 298

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

Social Media 321

Social Media Magazine Consumer Payment Services 321

Retail TouchPoints

MAY 23, 2023

consumers keep spending despite historically high inflation, and with so many brands vying for attention in the digital space, it’s important to stay up to date with the latest trends to remain competitive. By keeping up with these trends, brands will stay relevant and be more competitive in their industries.

Marketing 278

Marketing Multichannel Social Media Subscription 278

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. As you build your reach, youll also want to look at a variety of social platforms.

eCommerce 297

eCommerce Marketing Social Media White Paper 297

Retail TouchPoints

NOVEMBER 29, 2024

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Cultivating KOCs (key opinion consumers, a.k.a. South Koreans enjoy blazing digital infrastructure and high social media engagement through platforms such as KakaoTalk and Naver Shopping.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

OCTOBER 17, 2024

Leveraging Creators to Connect with Sneakerheads In partnership with Impact.com , Foot Locker has launched Foot Locker Storefronts , a platform that helps connect qualified creators with the retailer in order to engage with new and existing sneaker fanatics across social media. 30 during the Bulls vs.

Games 288

Games Social Media Presentation Events 288

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 289

Social Media Electronics Accessories Recommendation 289

Retail TouchPoints

FEBRUARY 28, 2022

As a result, these tech giants have relied on developing advertising models that monetize, and leverage, consumer data. For example, companies can use NFTs to build brand awareness and to tap social media amplification, viewership and sentiment analysis to measure impact, according to McQueen.

Consumer 325

Consumer Social Media Arts Retail 325

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

Omnichannel 264

Omnichannel Merchant Services BigCommerce Payment Services 264

Retail TouchPoints

NOVEMBER 9, 2022

Retailers have reason to be positive about the holiday season — Americans are still planning to spend about the same or more than last year on gifts, despite the fact that 93% are concerned about the economy and rising living costs, according to EY’s latest Consumer Future Index.

Consumer 263

Consumer Gifts Fashion Social Media 263

Retail TouchPoints

SEPTEMBER 25, 2024

As Retail TouchPoints has reported , discounting is expected to drive both the timing and amount of holiday spend this year, as inflation-weary consumers time their purchasing to promotional periods. Following the same trend, usage of buy now, pay later (BNPL) financing solutions also are expected to reach record levels this holiday season.

Social Media 280

Social Media Sporting Goods Consumer Electronics 280

Retail TouchPoints

MAY 12, 2023

If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. Media Worlds are Becoming Increasingly Interconnected (Source: Deloitte) Perhaps more so than ever before, the lines between these different media channels are being blurred.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

SEPTEMBER 25, 2024

For several years now, consumers’ search behavior has been trending away from generic search engines and toward platforms like Amazon and social media sites.

Social Media 288

Social Media Jewelry Management Consumer 288

Kissmetrics

OCTOBER 5, 2020

As we make technological advances, new trends in communications emerge and often become the norm. Many of the processes we automate involve communications, e.g., email marketing, messaging/chatbots, and social media engagement. Another recent trend is the growth and widespread adoption of video conferencing technology.

Technology 363

Technology Social Media Information Live Chat 363

Groove

DECEMBER 11, 2024

How to Grow Your Email List It's not uncommon for consumers to opt out of emails, causing the size of these lists to gradually shrink. Engage on Social Media It might seem like a no-brainer, but dont forget to ask your social media followers to subscribe to your email list.

eCommerce 195

eCommerce Social Media White Paper Seminar 195

Retail TouchPoints

JUNE 9, 2022

billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Supplies 363

Supplies Social Media Consumer Marketing 363

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

Social Media 279

Social Media Omnichannel Consumer Apparel 279

Retail TouchPoints

JULY 18, 2024

From laundry detergents to packaged foods, consumers have countless options available to them, and a strong brand is critical to cut through the noise. And the demand from consumers is there — according to Eventbrite’s annual forecasting guide , 78% of attendees plan to spend as much or more on events this year as in 2023.

Events 263

Events Social Media Consumer Marketing 263

Retail TouchPoints

SEPTEMBER 26, 2024

In addition to bringing back its “Black Friday Fridays” weekly holiday deals , the retailer is launching a new affiliate program to “build on its organic and grassroots popularity with bargain-savvy creators and publishers on social media and beyond.” More store closures are now expected as part of the sale process. ”

Social Media 289

Social Media Consumer Management Retail 289

Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Whether consumers search for a “shoe store near me” or “holiday gift ideas,” it plays a pivotal role, accounting for multiple touch points along the buyer’s journey.

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

FEBRUARY 15, 2024

The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. Now, Stanley is the star of a much bigger retail industry discussion around what actually inspires this level of consumer response.

Social Media 263

Social Media Consumer Other Information 263

Kissmetrics

MAY 12, 2021

Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. To get the best results from your campaigns, some say it’s better to combine paid and free social media leads. Social media sites all provide PPC ads in varying forms.

Social Media 342

Social Media Events PPC Article 342

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

FEBRUARY 23, 2022

To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. 10 years ago, not many business owners expected to have to manage their social media profiles, yet here we are.

Payment Services 360

Payment Services Cryptocurrencies Social Media Telecommunications 360