What Consumers Like – and Detest – About Subscriptions
Forrester eCommerce
FEBRUARY 8, 2023
Consumers shared their attitudes towards subscriptions - see key highlights.
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Forrester eCommerce
FEBRUARY 8, 2023
Consumers shared their attitudes towards subscriptions - see key highlights.
Retail TouchPoints
JUNE 6, 2023
The subscription economy has been the subject of dire headlines recently, with terms like “subscription fatigue,” “ the great unsubscribe ” and even “ subscription apocalypse ” being bandied about. The Subscription Trade Association ’s (SUBTA) annual report found that nearly all ( 95.8% ) U.S.
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FastSpring
OCTOBER 11, 2024
Here are the questions we sought to answer by analyzing anonymized subscription data for transactions across various Asian countries (excluding broader “APAC” regions like Australia, New Zealand, and Indonesia): How do customers in Asia’s growing markets prefer to manage their SaaS subscriptions? but they’re growing.
Optimizely
DECEMBER 11, 2020
Ecommerce subscriptions are on the rise across all verticals, from Health & Beauty to Sports. You’d be surprised to see how many fishing subscription boxes exist!) According to Shopify , brands can turn any product or service into a subscription these days. Subscription data from ReCharge is no different.
Retail TouchPoints
APRIL 9, 2025
Neiman Marcus is diving nose-first into scent to engage with consumers both online and in stores, through a new subscription fragrance offering and a multi-sensory installation at its NorthPark store in Dallas.
Retail TouchPoints
MAY 2, 2024
To guard against member indifference, retailers may want to consider adopting subscription program elements that can both boost “stickiness” and reveal more about customers’ wants and needs. Perhaps understandably, consumers highly value the discounts such programs offer (it’s their favorite benefit, chosen by 75.4%
Retail TouchPoints
JULY 1, 2022
Subscriptions can be tricky business, not least because most consumers at one time or another have had a bad experience with a subscription service. That has not stopped consumers from subscribing though, especially with the rise of new takes on the model (box services, auto shipping and streaming TV, to name just a few).
Retail TouchPoints
SEPTEMBER 29, 2021
Over the past few years, the subscription economy has grown to new heights. The digital transformation of commerce and the major shifts to subscriptions were crucial for companies in all markets to find a way to survive beyond the pandemic and create new channels to thrive. What Makes Subscriptions Appealing?
Retail TouchPoints
FEBRUARY 18, 2025
Originally launched in January 2024 , the program has been redesigned specifically for the small- to mid-sized professional customer, giving them the opportunity to earn points on eligible purchases from the first dollar spent at sign-up and offering an intuitive customer experience that mimics the consumer-facing MyLowes Rewards loyalty program.
Retail TouchPoints
JANUARY 3, 2023
Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. subscription ecommerce sales will continue to see double-digit growth over the coming years, swelling from $33.48 And for that reason, I think subscriptions and us being a part of our customers’ daily lives is the intention we aim for.”.
Retail TouchPoints
JUNE 3, 2022
Subscription meal kit service Blue Apron is ditching the “subscription” for a new offering on Walmart ’s third-party marketplace, giving Walmart customers access to a selection of on-demand meal kits with no recurring payments required. The company said it plans to expand its offerings on the platform in the coming months.
Retail TouchPoints
OCTOBER 18, 2024
The Federal Trade Commission has passed a final “click-to-cancel” rule that will require subscription companies to make it as easy for consumers to cancel their enrollment as it was to sign up. Too often, businesses make people jump through endless hoops just to cancel a subscription,” said FTC Chair Lina Khan in a statement.
Retail TouchPoints
MAY 16, 2024
The terms “membership” and “subscription” are often used interchangeably in retail. However, new research from CI&T , developed in partnership with Retail TouchPoints , reveals that most consumers ( 64% ) believe there is a distinct difference between these two types of programs.
Retail TouchPoints
JUNE 24, 2022
“Subscription commerce” was all the rage as companies like Stitch Fix and Blue Apron were riding their rocket ships to unicorn status. In fact, there’s strong evidence that subscriptions are still in a growth mode, albeit a slower one than previously. 3 Ways to Fix the Subscription Commerce Model.
Retail TouchPoints
MAY 21, 2021
The adoption of subscription-based services and digital goods purchases were on the rise well before COVID-19 hit. consumer now pays for four different video streaming subscriptions. There are subscription shopping services now available too. Consumers grow to rely on their subscription service providers.
Retail TouchPoints
JULY 22, 2024
Edible Brands , the parent company of Edible (formerly Edible Arrangements), has launched a new ecommerce brand, FreshFruit.com , that offers subscription delivery of premium fresh fruits. “Our customers have always trusted Edible for the finest quality fruit,” said Somia Farid Silber, President of Edible Brands in a statement.
Retail TouchPoints
MARCH 25, 2021
Subscriptions originally emerged as a way of creating recurring revenue models for retailers and brands. They then evolved into a novel way of solving everyday consumer problems (making meals, figuring out what to wear), while adding an element of product discovery along the way.
Retail TouchPoints
OCTOBER 5, 2021
Rent the Runway experienced steep drops in its subscriber base as consumers opted not to refresh their wardrobes. “We In response, Rent the Runway closed its retail stores , did away with its unlimited subscription plan and launched into resale. The company is moving forward despite the undeniable negative impact of the pandemic.
Retail TouchPoints
JULY 27, 2020
Seeking to help the home service professionals who are Lowe’s for Pros Loyalty Program members capture more business, the retailer will provide them with a free one-year subscription to HomeAdvisor Pro , along with a $400 credit that will pay for approximately 10 leads. “A HomeAdvisor is free for consumers and a survey of 1,000 U.S
Retail TouchPoints
APRIL 26, 2021
The subscription service, founded by husband and wife team Blake and Wayne Geffen in 2018, allows members to keep items as long as they want, or swap them out monthly. It’s an exciting opportunity to advance the growth of circular fashion and be at the forefront of reimagining consumers’ shopping experience.”.
Kissmetrics
APRIL 12, 2021
They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. For a monthly fee, consumers receive a box filled with goodies ranging from sample-size toiletries to leisurewear. Why Should You Launch a Subscription Box? How to Create a Subscription Box.
Retail TouchPoints
MARCH 24, 2023
A+E Networks and Direct Wines have teamed up to create a new wine subscription program catering to viewers of the Lifetime network. The collaboration with Direct Wines is the perfect way to deliver a premium extension of the Lifetime brand to our devoted fans in a way we know they’ll love.”
Retail TouchPoints
AUGUST 17, 2021
Competition in the online grocery space is becoming fierce as consumers appear set to maintain shopping behaviors they adopted during the pandemic. In 2019, 85% of consumers went to stores for their grocery shopping, according to research from ShareThis. That dropped to 46% in 2020, driven by lockdowns and safety concerns.
Retail TouchPoints
MARCH 8, 2021
Ralph Lauren has launched a new subscription rental service for its Lauren Ralph Lauren brand, which is currently sold at 500 points of distribution in North America. The Lauren Look” rental service is now available to North American consumers, with memberships starting at $125 a month.
Retail TouchPoints
MARCH 22, 2023
Petco has teamed up with Freshpet to offer subscription delivery of fresh dog food as consumer interest in direct-to-doorstep pet meal plans increases. Our partnership with Petco allows us to deliver on both, creating customized healthy meal plans delivered to consumers’ doorsteps.”
Retail TouchPoints
SEPTEMBER 22, 2021
Jewelry and accessories retailer Claire’s is tapping into “drop” culture with its newest offering, a subscription box service called cDrop. A multi-dimensional approach will almost certainly be the winning strategy for most retailers going forward, particularly those like Claire’s looking to connect with younger, digital-first consumers.
Forrester eCommerce
AUGUST 20, 2020
Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer. Based […].
Retail TouchPoints
SEPTEMBER 21, 2021
Online personal styling service Stitch Fix is continuing to expand beyond its core subscription fashion service into direct buying with the launch of Freestyle, a personalized shopping experience that allows anyone to buy items anytime without being a current subscriber. Because the experience — which is available now for U.S.
Retail TouchPoints
JUNE 11, 2020
Today’s consumers are agnostic to channels. As a result, consumers are using digital in completely new ways and “quite frankly, shop in ways that we’ve never thought about.”. Witcher pointed to clever (and imaginary) partnerships that can make consumers’ lives better and easier, such as Scope mouthwash and the dating app Tinder.
Forrester eCommerce
OCTOBER 2, 2023
This week, Costco joined the list of retailers looking to capture the hearts and minds of consumers who are frustrated with their healthcare experience. Costco announced a partnership with Sesame, a healthcare marketplace that connects consumers with clinicians across 50 states.
Retail TouchPoints
OCTOBER 21, 2024
” Aligning with the Demands of Today’s Consumers “Some of the language that I continue to hear when I go to many of [my go-to-market appointments] are things like, ‘What will our adjacencies be?’” Consumers are finding inspiration everywhere, and they’re more eclectic in their fashion choices. ” Hyman added.
Retail TouchPoints
OCTOBER 24, 2024
The pandemic really accelerated all of these numerous platforms where people can create and share content, [so that now] a consumer can come in at any point in time and easily buy in that second,” said Kaisy O’Reilly, Chief Marketing Officer at Stuart Weitzman during the IAB Connected Commerce Summit.
Retail TouchPoints
AUGUST 8, 2022
There’s no question that strategic promotions and discounts motivate consumers to buy a product. But they can also open the door to a long-term relationship through subscriptions. Enrollment incentives help brands reach customers that might be hesitant to try a product, brand or subscription by delivering extra value.
FastSpring
MARCH 8, 2024
However, as SocialBee utilizes many different ways to package and monetize their software as a service subscriptions, they began discovering new ways to test the FastSpring platform’s capabilities. Are you looking for a merchant of record that will partner with you to grow your business internationally?
Retail TouchPoints
NOVEMBER 1, 2024
billion, up from $570 million in 2023; Merchandise: $450 million, up from $130 million in 2023; and Subscriptions: $270 million, up from $90 million in 2023. Of course, every person is different, but Gai noted the feedback she has seen from consumers is largely positive so far. “It billion, up from $5.12 billion, up from $2.34
Retail TouchPoints
AUGUST 28, 2024
If we take a look at subscription data from 2023, we find that the brands that sold products integral to customer daily routines excelled. What we’re seeing when we look into consumer behavior is an evolution in our economy, and we’ve seen how DTC brands have evolved to overcome these types of evolutions before.
Retail TouchPoints
DECEMBER 12, 2024
The holiday shopping frenzy is officially in full swing now that Thanksgiving weekend has ushered in Cyber Week dealmaking, and brands are pulling out all the stops to capture consumer attention during the most lucrative retail season of the year.
Retail TouchPoints
SEPTEMBER 6, 2023
Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. Legacy FTC rules require sellers to disclose sale terms before consumers subscribe and to provide cancellation information. Companies caught exploiting subscription practices would face severe penalties.”
Retail TouchPoints
AUGUST 12, 2024
The early 2010s brought consumers an onslaught of subscription services. Birchbox gave more consumers access to luxury beauty products at a fraction of the price, while BarkBox promised dog parents (and their furry counterparts) a new toy and treat combo every month. Is it exclusive? What environment does it offer?”
Retail TouchPoints
OCTOBER 25, 2024
The final rule, released by the FTC earlier this month, outlines a number of now-prohibited subscription cancellation practices, all aimed at making it as easy for a consumer to cancel a subscription as it is to sign up for one. ” The groups also claim that the FTC went beyond its authority in issuing the rule.
Retail TouchPoints
OCTOBER 20, 2022
. “By leveraging both our traditional properties through our newly acquired influencer network Glocally , ModLux.Rent continues to strengthen our ability to authentically engage with hyperlocal communities of luxury consumers across all screens and platforms.” However, Modern Luxury’s focus on the most elite segments of U.S.
Retail TouchPoints
MARCH 21, 2024
Fighting Subscription Fatigue as Consumers Shed Memberships As Prime has proven for years, getting customers into a paid membership program can pay off in spades for retailers. The economics for retailers are clear — but what’s less clear is how consumers will respond now that they have so many options to choose from.
Retail TouchPoints
MAY 16, 2023
Now we’re saying that we’re going to give different access and additional value to customers that are paying for a subscription.” Take a deeper dive into subscription strategies and best practices in this episode of Retail Remix featuring SUBTA’s Paul Chambers. “Membership is a bit of a different variable in that equation.
Retail TouchPoints
MAY 11, 2023
Best Buy is the latest retailer attempting to capitalize on the 61% of consumers who have up to four subscriptions. My Best Buy Memberships , which will launch nationwide on June 27, is a new suite of membership options designed to give consumers more flexibility based on their technology needs, budget and lifestyle.
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