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What Consumers Like – and Detest – About Subscriptions

Forrester eCommerce

Consumers shared their attitudes towards subscriptions - see key highlights.

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With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership

Retail TouchPoints

The subscription economy has been the subject of dire headlines recently, with terms like “subscription fatigue,” “ the great unsubscribe ” and even “ subscription apocalypse ” being bandied about. The Subscription Trade Association ’s (SUBTA) annual report found that nearly all ( 95.8% ) U.S.

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Breaking Into Asia? Benchmarking Data and Insights on SaaS Subscriptions in Asia

FastSpring

Here are the questions we sought to answer by analyzing anonymized subscription data for transactions across various Asian countries (excluding broader “APAC” regions like Australia, New Zealand, and Indonesia): How do customers in Asia’s growing markets prefer to manage their SaaS subscriptions? but they’re growing.

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It’s Time to Consider Ecommerce Subscriptions for Your Online Business

Optimizely

Ecommerce subscriptions are on the rise across all verticals, from Health & Beauty to Sports. You’d be surprised to see how many fishing subscription boxes exist!) According to Shopify , brands can turn any product or service into a subscription these days. Subscription data from ReCharge is no different.

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Smells Like Luxury: Neiman Marcus Debuts Fragrance Subscription Alongside Multi-Sensory Perfume Experience

Retail TouchPoints

Neiman Marcus is diving nose-first into scent to engage with consumers both online and in stores, through a new subscription fragrance offering and a multi-sensory installation at its NorthPark store in Dallas.

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How Subscription Strategies can Supercharge Loyalty Programs

Retail TouchPoints

To guard against member indifference, retailers may want to consider adopting subscription program elements that can both boost “stickiness” and reveal more about customers’ wants and needs. Perhaps understandably, consumers highly value the discounts such programs offer (it’s their favorite benefit, chosen by 75.4%

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Subscription Pro Tips: Encourage Loyalty and Long-Term Relationships by Making it Easy to Cancel

Retail TouchPoints

Subscriptions can be tricky business, not least because most consumers at one time or another have had a bad experience with a subscription service. That has not stopped consumers from subscribing though, especially with the rise of new takes on the model (box services, auto shipping and streaming TV, to name just a few).