Forrester eCommerce

AUGUST 8, 2024

Awareness around generative AI (genAI) among consumers is peaking. According to Forrester’s July 2024 Consumer Pulse Survey, only 5% of US online adults and 8% in the UK have never heard of genAI. As awareness peaks and usage creeps, how will consumers engage with genAI in the future?

Consumer 359

Consumer B2C Customer Marketing 359

Retail TouchPoints

OCTOBER 16, 2024

This development follows efforts by major brands like Wendy’s and Walmart to implement real-time pricing technologies, raising questions about AI and consumer protection, privacy, and fair practices. Benefits of AI Pricing for Retailers and Consumers For retailers, AI-driven strategies provide several benefits.

Consumer 300

Consumer Retail Recommendation Customer Loyalty 300

Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. Retail TouchPoints asked experts across the store design, experience and technology realms to share the trends they believe will drive brick-and-mortar innovation.

Sporting Goods 318

Sporting Goods Technology Omnichannel Operations 318

Practical eCommerce

MAY 30, 2024

Per the recent PwC survey, climate concerns are among the top consumer priorities in early 2024. The post Charts: Global Consumer Trends Q1 2024 appeared first on Practical Ecommerce.

Consumer 99

Consumer eCommerce 99

Retail TouchPoints

FEBRUARY 21, 2022

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. Here are three trends that will define the retail industry in 2022 — and likely for years to come: 1.

Consumer 307

Consumer Merchant Services Apparel Supplies 307

Retail TouchPoints

JUNE 18, 2024

The global economy is still in flux,” said Rob Garf, VP and General Manager of Retail and Consumer Goods at Sales f orce at a recent media briefing. billion commerce-focused consumer interactions as well supplemental consumer research. So what does all this mean for the holiday season? Register here.

Consumer 284

Consumer Shipping Costs eCommerce Gifts 284

Practical eCommerce

JUNE 26, 2024

Global consumer spending habits are shifting as shoppers seek better prices and healthier goods. The post Charts: Consumer Loyalty Trends Q1 2024 appeared first on Practical Ecommerce.

Consumer 85

Consumer eCommerce 85

Forrester eCommerce

NOVEMBER 8, 2023

Hindsight Is 20/20 — Foresight Is Priceless How consumers spend, and on what, is of great interest to us; in that data lies kernels of insights that enable brands to shape their marketing strategies to maximize profitable growth and boost total shareholder return.

Consumer 416

Consumer Marketing B2C Customer 416

Retail TouchPoints

DECEMBER 12, 2023

Nothing really, except they are all up-and-coming trends that will drive consumption in 2024, according to Pinterest. But unlike the many other companies and organizations making end-of-year predictions, Pinterest makes the case that its trends are more on point than others’ because the searches on its platform are more forward-looking.

Clothing 273

Clothing Social Media Fashion Consumer 273

Retail TouchPoints

AUGUST 7, 2024

Every year, the interior design world stumbles upon unique trends that break the mold — this is where the fun of design comes from. And they’ve hit the nail on the head, as this trend is anywhere and everywhere, taking over hotels and homes alike. It paints quite a picture! It was a matter of when and how.

Banking 252

Banking Other Customer Retail 252

Retail TouchPoints

JULY 10, 2024

Big Box Lessons One way of understanding this topic is to evaluate how major retailers respond to changes in aggregate consumer habits. In the current economic space, the brand’s popularity has grown markedly, a trend that brought with it customer demand for additional on-site services.

Retail 257

Retail Social Media Point of Sale Information 257

Retail TouchPoints

OCTOBER 23, 2024

It’s all part of an ongoing paradigm shift in ecommerce — not only have consumers bought in to the idea of 3P commerce, but brands and retailers have as well. In fact, 40% of the companies surveyed by Rithum said that 3P commerce models help them reach a larger consumer audience.

Consumer 284

Consumer Multichannel Supplies eCommerce 284

Salsify

DECEMBER 21, 2023

Consumer trend forecasting for 2024 promises a fun year filled with amazing opportunities for brands to connect with customers.

Consumer 117

Consumer Customer Omnichannel eCommerce 117

Forrester eCommerce

SEPTEMBER 2, 2024

How will consumers engage with GenAI in the future? As my colleague Audrey Chee-Read summarized it in a recent blog post, consumer adoption of GenAI with brands will happen unnoticeably. As such, consumers […]

Consumer 300

Consumer Blog Technology Customer Experience 300

BigCommerce

SEPTEMBER 16, 2022

Without a doubt, ecommerce is experiencing massive growth. In 2022, global ecommerce sales will exceed $5 trillion for the first…

Consumer 353

Consumer eCommerce BigCommerce 353

Forrester eCommerce

JANUARY 24, 2024

Forrester analyzes trends in the various measures of inflation reported by the BLS and expects headline inflation to decrease in 2024.

Consumer 284

Consumer Customer 284

Forrester eCommerce

AUGUST 27, 2024

To understand current US consumer financial health, Principal Forecast Analyst Jitender Miglani analyzes key Q2 2024 Bureau of Economic Analysis (BEA) data.

Consumer 273

Consumer Retail Customer 273

Forrester eCommerce

MARCH 28, 2024

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]

Consumer 504

Consumer B2B Customer Experience B2C 504

Forrester eCommerce

NOVEMBER 8, 2023

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping.

Consumer 413

Consumer Retail B2C Marketing 413

Retail TouchPoints

SEPTEMBER 16, 2024

Discussing what will be motivating consumers two years from now, Buzasi called 2026 “the year of redirection,” predicting that people will be looking for coping mechanisms to deal with what she termed “the great exhaustion,” a lingering hangover from COVID-19, political division and culture wars.

Consumer 273

Consumer Fulfillment Events Technology 273

Retail TouchPoints

FEBRUARY 29, 2024

“Many systems can now identify sales trends, understand customer behavior and gauge employee performance. The integration of real-time customer feedback mechanisms and predictive analytics tools are other exciting developments, allowing businesses to proactively adapt to customer needs and trends.

Point of Sale 258

Point of Sale POS Payment Services Merchant Services 258

Retail TouchPoints

NOVEMBER 6, 2023

The core of this approach is “aligning our brand with the values and expectations of today’s consumers, while expanding our reach and optimizing our operations.” Princess Polly will take a data-driven approach to expansion to help ensure all decisions are driven by consumer behaviors and tangible feedback. “We’re

Fashion 260

Fashion Omnichannel Consumer Operations 260

Retail TouchPoints

APRIL 8, 2024

Navigating TikTok Trends Navigating the ever-evolving landscape of TikTok takes agility as a marketer. Finding a product that will be successful on the platform is often the first step in leveraging TikTok trends. Here are some strategies for navigating the often chaotic world of TikTok viral marketing.

Social Media 260

Social Media eCommerce Marketing Consumer 260

ROI Revolution

JULY 18, 2023

In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. SproutSocial, Social Media Trends for 2022 & Beyond. Think with Google, 3 YouTube creators explore the shopping trends inspiring today’s consumers.

Consumer 78

Consumer Social Media Download Blog 78

Salsify

DECEMBER 29, 2022

Trend forecasting is an art form that requires analyzing what’s already happened to predict what’s next. Future consumer trends beget much speculation every year — and for good reason: Consumers want to know what the next hottest trend will be, and brands and retailers want to make sure they’re in on the action.

Consumer 78

Consumer Arts Retail Omnichannel 78

Wiser

JULY 18, 2023

Customer behavior is constantly changing and evolving, making it essential for brands and retailers to keep up with the latest trends. Factors That Could Influence Consumer Spending Part of developing a successful holiday sales strategy includes forecasting the upcoming season. But what exactly did they buy?

Consumer 148

Consumer Food and Beverages Supplies Travel 148

Forrester eCommerce

MARCH 11, 2024

European consumers are forming four distinct groups with regard to how their consumption habits impact both the environment and their daily lives: Country-Level Stereotypes No Longer Apply: Southern Europe Leads […]

Consumer 404

Consumer Customer Experience B2C Customer 404

Retail TouchPoints

SEPTEMBER 25, 2024

Because while they may feel they are communicating something weighty, it doesn’t mean consumers will hear it, let alone act. Additionally, consumers still have pandemic-related and sustainability concerns, ranging from reluctance to shop in crowded stores to environmental issues around the use of cardboard and plastic-heavy displays.

Consumer 259

Consumer Vend Point of Sale Download 259

Retail TouchPoints

OCTOBER 28, 2024

Gen Z is undoubtedly revolutionizing the consumer landscape. How can brands develop successful consumer promotions that actually draw in the often-elusive Gen Z shopper? Developing successful consumer promotions for Gen Z requires a deep understanding of their preferences and behavior.

Consumer 268

Consumer Social Media Recommendation Travel 268

Forrester eCommerce

OCTOBER 6, 2023

But what about consumers? I’ll be taking you through how consumers know, feel, and use Generative AI every quarter. Generative AI continues to be the topic du jour, as businesses race to understand the technology for fear of being left behind. Forrester is closely tracking this. And no, this blog post was not written by […]

Blog 434

Blog Consumer Technology B2C 434

Forrester eCommerce

SEPTEMBER 2, 2024

This is especially important when it comes to environmental issues: Many consumers would like to adopt greener behaviors but struggle to do so due […] It helps explain customer mental models and why people don’t always act the way they say they do.

Consumer 273

Consumer Customer Customer Experience B2C 273

Forrester eCommerce

SEPTEMBER 27, 2024

A year ago, we predicted that the number of green consumers would stay constant in 2024, despite climate chaos and backlash. Despite evidence of accelerated weather-related disasters and a desire among many consumers to act sustainably, we predicted that inflation and the cost of living would heavily influence buying decisions.

Consumer 195

Consumer Customer Experience B2C Customer 195

Retail TouchPoints

FEBRUARY 26, 2024

Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected.

Improvements 313

Improvements Payment Services Consumer Banking 313