Forrester eCommerce

AUGUST 8, 2024

Awareness around generative AI (genAI) among consumers is peaking. According to Forrester’s July 2024 Consumer Pulse Survey, only 5% of US online adults and 8% in the UK have never heard of genAI. As awareness peaks and usage creeps, how will consumers engage with genAI in the future?

Consumer 359

Consumer B2C Customer Marketing 359

Retail TouchPoints

JULY 23, 2024

In December 2023, Retail TouchPoints unveiled its latest Industry Trends & Predictions Report , a multi-media experience featuring insights from 15 of the industry’s top analysts, futurists and thought leaders. We saw the industry embracing this trend in several ways. Have retailers truly embraced certain technologies?

Consumer 263

Consumer Games Retail Other 263

Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. Retail TouchPoints asked experts across the store design, experience and technology realms to share the trends they believe will drive brick-and-mortar innovation.

Sporting Goods 323

Sporting Goods Technology Omnichannel Operations 323

Forrester eCommerce

OCTOBER 6, 2023

But what about consumers? I’ll be taking you through how consumers know, feel, and use Generative AI every quarter. Generative AI continues to be the topic du jour, as businesses race to understand the technology for fear of being left behind. Forrester is closely tracking this. And no, this blog post was not written by […]

Blog 434

Blog Consumer Technology B2C 434

Forrester eCommerce

MARCH 11, 2024

European consumers are forming four distinct groups with regard to how their consumption habits impact both the environment and their daily lives: Country-Level Stereotypes No Longer Apply: Southern Europe Leads […]

Consumer 404

Consumer Customer Experience B2C Customer 404

Forrester eCommerce

NOVEMBER 8, 2023

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping.

Consumer 413

Consumer Retail B2C Marketing 413

Retail TouchPoints

DECEMBER 9, 2024

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. How do you create experiences that spark consumer interest before they know they want (or need) your product?

Consumer 262

Consumer Social Media Fulfillment Shipping Costs 262

Retail TouchPoints

OCTOBER 16, 2024

This development follows efforts by major brands like Wendy’s and Walmart to implement real-time pricing technologies, raising questions about AI and consumer protection, privacy, and fair practices. Benefits of AI Pricing for Retailers and Consumers For retailers, AI-driven strategies provide several benefits.

Consumer 306

Consumer Retail Recommendation Customer Loyalty 306

Forrester eCommerce

AUGUST 27, 2024

To understand current US consumer financial health, Principal Forecast Analyst Jitender Miglani analyzes key Q2 2024 Bureau of Economic Analysis (BEA) data.

Consumer 362

Consumer Retail Customer 362

Retail TouchPoints

NOVEMBER 26, 2024

There are many reasons why consumers choose the products they buy and the brands they buy them from. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions.

Consumer 290

Consumer Channel Social Media Mobile 290

Forrester eCommerce

SEPTEMBER 19, 2023

As Forrester’s consumer behavior analyst, I’m going to say something controversial: the consumer does not need to be a part of every business decision. There’s no shortage of supply or demand for consumer insights.

Consumer 417

Consumer Supplies Marketing B2C 417

Retail TouchPoints

JUNE 18, 2024

The global economy is still in flux,” said Rob Garf, VP and General Manager of Retail and Consumer Goods at Sales f orce at a recent media briefing. billion commerce-focused consumer interactions as well supplemental consumer research. So what does all this mean for the holiday season? Register here.

Consumer 290

Consumer Shipping Costs eCommerce Gifts 290

Retail TouchPoints

FEBRUARY 26, 2024

Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected.

Improvements 317

Improvements Payment Services Consumer Banking 317

Retail TouchPoints

DECEMBER 24, 2024

For decades, household name brands have topped the consumer market. Theyve dominated shelf space at retailers around the world while owning consumer mindshare thanks to massive marketing budgets, established reputations and widespread recognition. Have you tried their Chili Lime Tortilla Chips?)

lightspeed 178

lightspeed Consumer Customer Loyalty Operations 178

Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

OCTOBER 23, 2024

It’s all part of an ongoing paradigm shift in ecommerce — not only have consumers bought in to the idea of 3P commerce, but brands and retailers have as well. In fact, 40% of the companies surveyed by Rithum said that 3P commerce models help them reach a larger consumer audience.

Consumer 290

Consumer Multichannel Supplies eCommerce 290

Retail TouchPoints

JULY 10, 2024

Big Box Lessons One way of understanding this topic is to evaluate how major retailers respond to changes in aggregate consumer habits. In the current economic space, the brand’s popularity has grown markedly, a trend that brought with it customer demand for additional on-site services.

Retail 261

Retail Social Media Point of Sale Information 261

Retail TouchPoints

AUGUST 7, 2024

Every year, the interior design world stumbles upon unique trends that break the mold — this is where the fun of design comes from. And they’ve hit the nail on the head, as this trend is anywhere and everywhere, taking over hotels and homes alike. It paints quite a picture! It was a matter of when and how.

Banking 259

Banking Other Customer Retail 259

Forrester eCommerce

OCTOBER 27, 2023

It’s that time of year. The leaves turn color. So do the cups at Starbucks. And retailers lick their lips in anticipation. The media is already agog with all kinds of predictions about the holiday — some surprising, some banal, and some downright wrong. I’ve done the clicking and the reading and wheat-from-the-chaff-separating so you […]

Retail 396

Retail Customer Experience Consumer B2C 396

Forrester eCommerce

SEPTEMBER 2, 2024

How will consumers engage with GenAI in the future? As my colleague Audrey Chee-Read summarized it in a recent blog post, consumer adoption of GenAI with brands will happen unnoticeably. As such, consumers […]

Consumer 300

Consumer Blog Technology Customer Experience 300

Retail TouchPoints

SEPTEMBER 16, 2024

Discussing what will be motivating consumers two years from now, Buzasi called 2026 “the year of redirection,” predicting that people will be looking for coping mechanisms to deal with what she termed “the great exhaustion,” a lingering hangover from COVID-19, political division and culture wars.

Consumer 278

Consumer Fulfillment Events Technology 278

Forrester eCommerce

SEPTEMBER 27, 2023

Forrester analyzed past industry performance and top consumer, regulatory, competitive, and tech trends to help insurers succeed in the next decade.

Consumer 443

Consumer Customer 443

Forrester eCommerce

NOVEMBER 4, 2024

Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising – compelling creative – is scarce.

Gifts 367

Gifts Consumer B2C Retail 367

Forrester eCommerce

SEPTEMBER 2, 2024

This is especially important when it comes to environmental issues: Many consumers would like to adopt greener behaviors but struggle to do so due […] It helps explain customer mental models and why people don’t always act the way they say they do.

Consumer 273

Consumer Customer Customer Experience B2C 273

Retail TouchPoints

SEPTEMBER 25, 2024

Because while they may feel they are communicating something weighty, it doesn’t mean consumers will hear it, let alone act. Additionally, consumers still have pandemic-related and sustainability concerns, ranging from reluctance to shop in crowded stores to environmental issues around the use of cardboard and plastic-heavy displays.

Consumer 263

Consumer Vend Point of Sale Download 263

Retail TouchPoints

OCTOBER 28, 2024

Gen Z is undoubtedly revolutionizing the consumer landscape. How can brands develop successful consumer promotions that actually draw in the often-elusive Gen Z shopper? Developing successful consumer promotions for Gen Z requires a deep understanding of their preferences and behavior.

Consumer 275

Consumer Social Media Recommendation Travel 275

Retail TouchPoints

MAY 21, 2024

While that definition doesn’t sound like it has much to do with commerce, millennial and Gen Z consumers are increasingly using their wallets to make an impact. As an AI-powered platform designed to help consumers and stylists discover emerging brands, Arête also understands the importance of showing up.

Consumer 277

Consumer Fashion Reference Travel 277

Retail TouchPoints

NOVEMBER 5, 2024

A recent consumer survey by experience agency ChangeUp identified what customers see as the key benefits of in-store shopping: 66% of shoppers feel more in control of their purchases in-store; 51% believe they get better-quality items; and 43% find in-store shopping enjoyable, highlighting the tactile and visual elements of the experience.

Mobile 275

Mobile Operations Consumer Shopify 275

Retail TouchPoints

DECEMBER 2, 2024

Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. retail sales (excluding automotive) up 3.4%

Merchant Services 279

Merchant Services Apparel Jewelry Beauty and Health 279

Retail TouchPoints

SEPTEMBER 25, 2024

As Retail TouchPoints has reported , discounting is expected to drive both the timing and amount of holiday spend this year, as inflation-weary consumers time their purchasing to promotional periods. Following the same trend, usage of buy now, pay later (BNPL) financing solutions also are expected to reach record levels this holiday season.

Social Media 280

Social Media Sporting Goods Consumer Electronics 280

Retail TouchPoints

DECEMBER 6, 2024

A revamped product assortment that leans into trend-forward products and styles mimicking parents’ personal styles, including mini me versions of fashionable items. The company also is unveiling new artwork, fonts, colors, prints and fabrics based on consumer insights and trends.

Apparel 288

Apparel Fashion Social Media Consumer 288

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

Social Media 321

Social Media Magazine Consumer Payment Services 321

Retail TouchPoints

OCTOBER 25, 2024

And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper. As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets.

Omnichannel 289

Omnichannel eCommerce Shopping Carts Consumer 289