Kissmetrics

AUGUST 5, 2021

Serving up useful, timely content allows your business to become a thought leader in your industry, increasing your business’s recognition and building consumer trust, respect, and loyalty. Content marketing also allows you to identify your consumer’s pain points and speak to how your products solve those issues.

Marketing 363

Marketing Social Media White Paper Blog 363

365 Retail

JULY 16, 2024

In an era dominated by digital interactions, the enduring significance of the voice channel in customer service has been highlighted by a survey of 1,000 consumers conducted by the leading research and analysis firm for the contact centre industry, ContactBabel.

Channel 52

Channel White Paper Multi-channel Customer 52

Kissmetrics

JULY 13, 2021

These assets can come in the form of white papers, infographics, blogs, podcasts, and any other form of consumable content. After establishing pricing, look to your buyer personas to establish what would drive value for your consumers. The content you build on your membership site should be specific to your audience.

White Paper 304

White Paper Subscription Reference Shipping Costs 304

Retail TouchPoints

JANUARY 18, 2021

Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Consumers quarantined in their homes have been watching more television than ever before. Lower rates, however, are only part of the story. Ad Spend and Product Popularity.

White Paper 293

White Paper Retail Consumer Marketing 293

Wiser

JUNE 24, 2024

Performance of Promotional Investments Although promotional activities have generally decreased, the Share of Market/Share of Voice (SOM/SOV) index remains above 100, indicating that promotional investments continue to outperform other consumer goods categories.

White Paper 78

White Paper Beauty and Health Consumer Goods Download 78

Kissmetrics

MAY 2, 2018

Videos, illustrations, infographics, ebooks, white papers, webinars, case studies, podcasts, charts, graphs, blog posts, quizzes, slide decks, reports, and on and on. Or white papers. The rule of seven tells us that the average consumer needs to see your message seven times before they buy into it…or you.

White Paper 236

White Paper Webinar Social Media Blog 236

365 Retail

SEPTEMBER 1, 2024

Original research of over 100 senior retail executives in Wunderkind’s 2024 CMO State of the Union Report showed that over three quarters (78%) of retail executives are extremely or very concerned about increasing consumer apprehension around the collection and use of their personal data.

Consumer 57

Consumer Retail Technology Events 57

BigCommerce

JANUARY 25, 2018

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. When consumers view a product page, they are looking for proof of quality and value. 93% of consumers consider images essential in purchasing decisions. Here’s how to set one up.

White Paper 419

White Paper Clothing Improvements Outdoor 419

ROI Revolution

SEPTEMBER 8, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. September 8. Salesforce ).

Consumer 78

Consumer eCommerce White Paper Mobile 78

365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. Amazon has been a mainstay for consumer electronics brands and 69% of those surveyed claimed it is still a key channel.

Channel 120

Channel Consumer Electronics Consumer Electronics 120

Groove

APRIL 21, 2020

It's not uncommon for consumers to opt out of emails, causing email lists to diminish. If you’re unsure where to start, we recommend exploring eBooks , white papers, videos and infographics. eCommerce email marketing remains one of the most important channels to generate traffic, conversions and revenue for many businesses.

White Paper 231

White Paper Social Media Seminar Customer Loyalty 231

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. What does that mean for retailers?

Customer Data 261

Customer Data Customer White Paper Technology 261

ROI Revolution

OCTOBER 6, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. million last year.

Consumer 78

Consumer eCommerce White Paper Marketing 78

365 Retail

MAY 10, 2024

Nuanced understanding of needs: Targeting is most effective when you have a more comprehensive picture of the consumer. Zero-party data: This is the information that consumers freely disclose about themselves. Has this consumer consented to receive messages from your brand? Here, first-party data wins hands down.

White Paper 117

White Paper Retail Information Customer Data 117

ROI Revolution

NOVEMBER 3, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. November 3. billion in 2026.

Consumer 78

Consumer eCommerce Payment Services Mobile 78

PFS

AUGUST 14, 2019

A new white paper from PFS, titled ‘ Are online retailers delivering for customers? ’, highlights the areas where retailers aren’t meeting customer expectations and what shoppers expect them to be doing more of to improve the online shopping experience. GET THE WHITE PAPER. Online retailers aren’t getting it right.

White Paper 40

White Paper Online Retail Retail Consumer 40

365 Retail

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 96

Consumer Retail PPC Social Media 96

ROI Revolution

DECEMBER 1, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. November 24.

Consumer 78

Consumer eCommerce Mobile Payments 78

ROI Revolution

MAY 30, 2023

In addition to the growth in digital media spending, the digital revolution has also affected consumer behavior and decision-making. As consumers are exposed to more options online, they no longer only base their purchasing decisions on the best deals or quality of the product.

eCommerce 148

eCommerce White Paper PPC Consumer 148

ROI Revolution

APRIL 12, 2022

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. Social media has a wide variety of valuable purposes for consumers, making it a key channel for brand discovery and awareness marketing. Ad spend stabilized again by March 2021 to 14% YoY growth.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

NOVEMBER 15, 2022

As the privacy landscape evolves to be more protective of consumers’ data, third-party cookie deprecation and cookieless marketing are some of the most monumental upcoming changes. The shift away from cookies will help keep consumer data secure and avoid covert advertising practices.

White Paper 78

White Paper Marketing Search Marketing Blog 78

365 Retail

MAY 7, 2024

Data dilemmas: Retailer’s first-party challenges First-party data is information brands collect directly from consumers with their consent. The collection of first-party data has been an imperative for companies looking to deliver personalised experiences to consumers who want their data privacy to be respected.

White Paper 67

White Paper Retail Marketing Customer 67

Groove

JULY 28, 2020

and consumers are beginning to expect this from brands. In addition to having an optimized eCommerce SEO strategy, we recommend companies take advantage of content such as blogs, downloadable eBooks, case studies, infographics, white papers and more to drive website traffic. Establish Trust. Accelerate The Buying Process.

Social Media 258

Social Media Marketing Webinar White Paper 258

365 Retail

AUGUST 7, 2023

Over half (51%) of UK consumers say that the targeted content they receive online is often “boring” or “unhelpful.” 71% also acknowledged that generalisations still form the foundation of too many personalisation campaigns, pointing to a significant gap between the personalised experiences consumers desire and what brands currently provide.

Consumer 52

Consumer Customer Loyalty Technology Marketing 52

365 Retail

DECEMBER 20, 2023

Original research of over 1,000 UK shoppers by Intellias revealed that almost half (45%) of UK consumers already use Generative AI (GenAI) tools, such as ChatGTP, in their day-to-day lives, rising to 79% of Gen Z.

Consumer 62

Consumer Customer Experience Download Omnichannel 62

Retail TouchPoints

AUGUST 11, 2021

The site has become a de facto search engine for many consumers, with 53% of shoppers in the U.S. Not all marketplaces are created equal ,” said Mohit Mohal, Managing Director at the A&M Consumer and Retail Group in an interview with Retail TouchPoints. Selecting the Optimal Marketplace Mix. Think about it like a set of golf clubs.

Other 144

Other White Paper Multi-channel eCommerce 144

Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Even for known customers, email and other remarketing campaigns produce low yields, especially since consumers are quick to move on to other alternatives.

Marketing 186

Marketing White Paper Social Media Mobile 186

365 Retail

AUGUST 17, 2022

consumers who want suggested products and services based on their preferences in return for their loyalty, according to Cheetah Digital’s 2022 Consumer Trends Index , learning more about them is time well spent. That means, messaging that goes beyond a first name or lumping consumers into generic buyer personas. Real-time wins.

White Paper 57

White Paper Retail Payment Services Payments 57

RTP blog

MARCH 17, 2017

While you may assume that young and middle-aged consumers are the only ones who are really making use of self-checkout, the numbers reveal a different story. Clearly, self-checkout is proving to be useful for consumers of all ages. Familiar Technology Even the most tech-savvy consumers can encounter problems in the self-checkout line.

Mobile 150

Mobile White Paper Payment Services Shopping Carts 150

Mi9

MAY 27, 2020

This white paper is written for professionals in retail organizations in a variety of verticals who are involved with retail technology solutions. Consumer demand for instant gratification has increased the need for stock to be available in the right place and at the right time. Who is this document for?

White Paper 52

White Paper Document Technology Information 52

Kissmetrics

DECEMBER 1, 2021

To be clear, you shouldn’t focus only on blog posts and white papers. With changing consumer behavior, video is maintaining its popularity. You might think that just because we’ve been talking about blog posts and white paper, that there’s no room for other kinds of content on your site. Use Short, Logical URLs.

SEO 236

SEO White Paper Improvements Other 236

Kibo

JANUARY 27, 2021

B2B buyers are bringing their expectations as retail consumers to work. Personalization And B2B Ecommerce White Paper. Written in conjunction with Brian Beck, one of the world’s leading authorities in B2B Ecommerce, this white paper covers the critical nature of delivering hyper-relevant experiences, particularly after COVID.

eCommerce Platforms 115

eCommerce Platforms B2B Payment Services eCommerce 115

Pivotree Blog

JULY 22, 2024

Integrating disparate systems and ensuring their seamless operation can be both time-consuming, expensive, and difficult to manage. For greater insight read Joel’s recent white paper Streamline Your Digital Ecosystem: Get What You Need and Reduce Your Costs >> By Joel Farquhar SVP Commerce and Technology Strategy

Technology 52

Technology White Paper Management Operations 52

Kibo

DECEMBER 17, 2020

Through the use of a unified commerce platform with integrated personalization capabilities, B2B firms can then ensure that the digital experience across channels remains seamless for buyers, and provides the control and flexibility needed to respond to new consumer behaviors. Personalization And B2B Ecommerce White Paper.

B2B 104

B2B White Paper Payment Services Channel 104

ChannelAdvisor

JANUARY 9, 2023

Through content, you can engage consumers , build loyalty and trust, and drive sales. Content marketing is a tactical method to bring in and keep targeted audiences with valuable, relevant and consistent content to drive profitable consumer action. Content is an invaluable tool for increasing sales. Rank Higher in Search Engines.

Marketing 52

Marketing White Paper Social Media eCommerce 52

ChannelAdvisor

JANUARY 9, 2023

Through content, you can engage consumers , build loyalty and trust, and drive sales. Content marketing is a tactical method to bring in and keep targeted audiences with valuable, relevant and consistent content to drive profitable consumer action. Content is an invaluable tool for increasing sales. Rank Higher in Search Engines.

Marketing 52

Marketing White Paper Social Media eCommerce 52

Kissmetrics

DECEMBER 11, 2022

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Behavioral targeting in the email marketing world is sending out specific emails to consumers based on their past behavior. Views certain content on your web page.

Marketing 275

Marketing Customer Retention White Paper Download 275