Customer Lifetime Value: A Key Metric Only 17% of Brands Understand
Sailthru
JULY 18, 2018
If you want to understand customer retention, you need to understand customer lifetime value. Unfortunately, customer lifetime value can be tricky to define and measure. How long is a customer lifetime, anyways? They’re what we call the retention gurus. When the Long Game is the Only Game.
Let's personalize your content