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This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. While looking at industry trends can be helpful in informing your strategy, it’s also important to look at how channels are performing within different categories. Optimizing your paid and organic channels during COVID-19.
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Digital emerged more than ever as a channel for consumers looking for home products. Latest stats: Consumer electronics + COVID-19. In line with that increased digital time, the consumer electronics industry has seen some significant growth. Digital ad spend in the electronics category will account for 9.2% to hit $14.93
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Grocery, office supplies, electronics, and, of course, essential goods are some of the categories that have grown the most online during the pandemic. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Optimizing your paid and organic channels during COVID-19.
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Grocery, office supplies, electronics, and, of course, essential goods are some of the categories that have grown the most online during the pandemic. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Optimizing your paid and organic channels during COVID-19.
This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. While looking at industry trends can be helpful in informing your strategy, it’s also important to look at how channels are performing within different categories. Optimizing your paid and organic channels during COVID-19.
This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. While looking at industry trends can be helpful in informing your strategy, it’s also important to look at how channels are performing within different categories. Optimizing your paid and organic channels during COVID-19.
The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Grocery, office supplies, electronics, and, of course, essential goods are some of the categories that have grown the most online during the pandemic. Optimizing your paid and organic channels during COVID-19.
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