Remove Conversion Optimization Remove Examples Remove PPC
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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. And while you’re spending time and resources optimizing your homepage, you’re neglecting your other landing pages. Let’s look at the structure of visitors on an ecommerce site, for example.

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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290
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Geo-Targeting: How to Use it to Increase Conversions

Kissmetrics

The simplest examples of geo-targeting are right in the SERPs. Here’s another example, this time from near London, UK: As you can see, the results are specific to the location. Here’s another example, this time from near London, UK: As you can see, the results are specific to the location. There are a few ways.

PPC 286
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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

Let’s look at two hypothetical companies as an example. Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Let’s look at a few more examples. It’s impossible to stand for everything. What will you be known for?

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How to Choose The Right Adwords Agency

Kissmetrics

Most companies choose to outsource that hard work to a PPC agency. The ultimate goal for each of these is revenue; each of the examples above would be considered a lead. For example, if you’re running a service business, you know you’ll need a certain amount of leads. Some PPC agencies rely on a pay-per-lead model.

PPC 274
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88