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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

This jumpstarted widespread decreases in costs-per-click in early March. Historically, Amazon has re-entered auctions with increased force to regain the level of impression share it claimed before – often at the cost of smaller retailers who find they’re spending more and making less. Conversion Optimization During COVID-19.

PPC 144
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11 Customer-Centric Ways to Grow Your Ecommerce Revenue

Kissmetrics

Conversion Rate. Chatbot Conversion Optimization. Product images, pricing, reviews and brand name are all displayed in Google so that shoppers no longer need to click through to see all of that critical information. Research from 2017 shows the global conversion rate from a visitor, to add to cart is just under 3%.

eCommerce 243
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products. Both fitness equipment and toys/hobbies account for 29% of the new essentials spending. This surge, combined with disrupted supply chains, has led to an increase in shipping delays, as well. Find it here.

eCommerce 131
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

52% are cutting operational costs, with 54% freezing hiring. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. Looking at the beginning of May versus the beginning of March, conversion rates on ecommerce automotive websites have increased 11.1%. days longer to fulfill orders.

eCommerce 173
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

52% are cutting operational costs, with 54% freezing hiring. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. Looking at the beginning of May versus the beginning of March, conversion rates on ecommerce automotive websites have increased 11.1%. days longer to fulfill orders.

eCommerce 122
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. And now it’s been pushed back again to give time for the marketplace giant to get all its shipping and fulfillment ducks in a row, including the hiring of more than 175,000 new workers. 7/29 update. 7/9 update. 7/9 update.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Last year, low prices and the ability to purchase online were the top concerns for customers. Business being good isn’t always a good thing.

eCommerce 148