Remove Conversion Optimization Remove Hobbies Remove Shipping Costs
article thumbnail

11 Customer-Centric Ways to Grow Your Ecommerce Revenue

Kissmetrics

Conversion Rate. Chatbot Conversion Optimization. Product images, pricing, reviews and brand name are all displayed in Google so that shoppers no longer need to click through to see all of that critical information. Research from 2017 shows the global conversion rate from a visitor, to add to cart is just under 3%.

eCommerce 243
article thumbnail

4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

This jumpstarted widespread decreases in costs-per-click in early March. Historically, Amazon has re-entered auctions with increased force to regain the level of impression share it claimed before – often at the cost of smaller retailers who find they’re spending more and making less. Conversion Optimization During COVID-19.

PPC 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

52% are cutting operational costs, with 54% freezing hiring. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. Looking at the beginning of May versus the beginning of March, conversion rates on ecommerce automotive websites have increased 11.1%. days longer to fulfill orders.

eCommerce 173
article thumbnail

How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

52% are cutting operational costs, with 54% freezing hiring. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. Looking at the beginning of May versus the beginning of March, conversion rates on ecommerce automotive websites have increased 11.1%. days longer to fulfill orders.

eCommerce 122
article thumbnail

How Coronavirus Is Impacting Ecommerce

ROI Revolution

This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products. Both fitness equipment and toys/hobbies account for 29% of the new essentials spending. This surge, combined with disrupted supply chains, has led to an increase in shipping delays, as well. Find it here.

eCommerce 131
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. And now it’s been pushed back again to give time for the marketplace giant to get all its shipping and fulfillment ducks in a row, including the hiring of more than 175,000 new workers. 7/29 update. 7/9 update. 7/9 update.

eCommerce 158
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. Furniture & home sales grew 208% YoY, followed by sporting goods, hobby, and bookstore sales at 163%. 45% of shoppers are more inspired to make a purchase by convenience than price.

eCommerce 197