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How to Choose The Right Adwords Agency

Kissmetrics

Most companies choose to outsource that hard work to a PPC agency. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. Here’s how you do it. Some PPC agencies rely on a pay-per-lead model. How to Work With an AdWords Agency.

PPC 274
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Geo-Targeting: How to Use it to Increase Conversions

Kissmetrics

How to Geo-Target Your Pages for Testing? Ok, so how do you test location-based assumptions? The platform can impact how you test as well. Your web analytics and optimization should do the rest. Pay-Per-Click Advertising (PPC). How to Monitor Geo-Targeted Conversion Tests. There are a few ways.

PPC 286
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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290
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How to Prepare your Online Store for Google’s Core Web Vitals

Retail TouchPoints

How to Improve Core Web Vitals for Your Online Store. Understand how to measure Core Web Vitals — and evaluate your score frequently. This tool tells you how an individual page meets (or doesn’t meet) page performance standards. to get a customer’s attention and push them to convert.

SEO 226
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

How to Analyze Your eCommerce KPI’s. At Inflow, we focus on three core digital marketing practices: Conversion Rate Optimization (CRO). Search Engine Optimization (SEO). Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. eCommerce Conversion Metrics. eCommerce PPC Metrics.

PPC 162
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The Power of PPC + SEO

ROI Revolution

In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term.

PPC 88