Remove Conversion Optimization Remove Improvements Remove PPC
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The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

Any traffic generating tactic — whether it’s increasing organic traffic, paid ads, having an amazing social media presence, or some other promotional strategy — none of it matters if you don’t also have a well-tested conversion strategy in place. Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other.

PPC 96
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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

We recommend auditing specific aspects at different times, to align with varying development cycles and allow for continuous improvement. Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics.

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9 eCommerce Marketing Tools You Can't Live Without

Groove

As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. This tool includes a variety of features that can help you optimize your website pages, track rankings and increase overall reach. SpyFu is the ultimate PPC competitive research tool. Automation.

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How to Choose The Right Adwords Agency

Kissmetrics

Most companies choose to outsource that hard work to a PPC agency. Some PPC agencies rely on a pay-per-lead model. Commit to improvement: If your website can’t convert visitors, PPC is a waste of your time and money. Create good products and services: If your product or service is terrible, conversions will be low.

PPC 274
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Prioritizing which metrics to improve can be tricky. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). eCommerce Conversion Metrics. Bounce Rate.

PPC 162