What a Unique Selling Proposition Really Means & Why Your Business MUST Have One
Kissmetrics
MAY 6, 2021
The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. But what does that mean? How will a unique selling proposition help your business? What will you be known for?
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