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The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88
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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290
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How to Prepare your Online Store for Google’s Core Web Vitals

Retail TouchPoints

To avoid unnecessary layout shifts, you should be optimizing your retail site for mobile. More than half of online sales are made on mobile devices, and your site’s desktop appearance won’t work on those smaller screens. Speak with your developer to see what options are best for your site.

SEO 226
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Desktop vs Mobile Conversion Rate.

PPC 162
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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

If you can only provide promotional incentives for a short time, publish ad copy, extensions, and display ads in paused status to enable quickly when your PPC account starts to feel the pressure of increased ad depth and rising CPCs. April 2020 Industry Updates: Amazon’s Coronavirus Journey & Mobile’s Decline. Know Your Devices.

PPC 144
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Retailers must constantly optimize their efforts in converting both email leads as well as website visitors into customers. Retaining customers.

eCommerce 167
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Advanced Tips to Master Every Type of Ecommerce Landing Page [+ 10X CRO]

BigCommerce

Are they just the ones that have an ad or PPC campaign linked to them? This means that, for the purposes of design and optimization, you should treat each and every page on your site as a landing page. For example, if a site sells electronics, it would make sense to have separate categories for mobile phones, tablets, and laptops.

eCommerce 258