This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Understanding SEO is crucial to significantly increase your traffic and brand awareness. You can help them find it by becoming an SEO expert. That’s why search engine optimization (SEO) is so important. Staying on top of SEO takes a lot of research and experimentation. See why SEO is so important to your success?
SEO is all about ranking high on Google. Before I dive more into the data and give you ways to increase your SEO traffic, even though Google is taking away some of your clicks… I want you to keep this in mind. higher CTR – For example, your title tag could be, “What is SEO?”. They will teach you how to boost your conversions.
New Content Types & SEO. MobileOptimization. CRO & Data-Driven Optimizations. How to Use Local Marketing to Sell More : From local SEO to localized merchandising and everything in-between, here’s a step-by-step guide to get more locals to your site. New Content Types + SEO. What is SEO?
However, it’s often viewed as an afterthought rather than a true conversionoptimization tool – and that could be killing your conversion rate. Improve Mobile Search. Don’t forget about mobile users. According to Statista, more than half of all internet traffic comes from mobile devices.
In fact, just last week Google announced a new ranking algorithm for mobile search —dubbed the “Speed Update”— which will use mobile page load speeds as a ranking factor. Additionally, better performance leads to higher mobile usage and increased conversion rates. Join the Conversation in the Community.
Check out Google’s Page Speed Insights , and then loop in your technical SEO team to determine priority of certain optimizations, like: Moving content to a CDN or caching pages Optimizing your site code and removing unnecessary characters Reducing redirects Optimizing images And more. Not sure where your website stands?
The best Shopify landing page builder offers business leaders in the ecommerce market all the tools they need to create compelling, conversion-optimized pages. You can build a basic page, optimize it for SEO, and add your own images and copy, but you can’t create highly intuitive conversion tools.
But you don’t have to be a web developer or technical SEO expert to understand and implement changes ahead of this deadline. If you’re confused about your reports, bring in a technical SEO expert or a website developer for more guidance.). To avoid unnecessary layout shifts, you should be optimizing your retail site for mobile.
Have an SEO strategy. Optimize your site for mobile. Having a company blog helps to engage customers in a conversation. If you're looking to improve your organic rankings, check out our favorite eCommerce SEO tools for backlink information and more. Have An SEO Strategy. Optimize Your Site For Mobile.
What browser, operating system and if the visitor used a mobile device or desktop/laptop. How many visitors converted (based on goals setup) and the interaction that lead to the conversion. All of this helps to build your SEO ranking as well –– so it is beneficial for your for multiple reasons. Optimize for mobile devices.
Otherwise, you risk a hit to SEO that affects your traffic, conversions, and revenue. Most eCommerce migration checklists present a vague list of SEO factors to consider, without giving you a real, strategic workflow to follow that avoids those errors. What is the best eCommerce platform for SEO to migrate to?
PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.
You can have a fully responsive, mobile-optimized page designed to convert curious visitors into paying customers within a few hours. With a few clicks of your mouse, you can create insanely fast, mobile-optimized AMP landing pages. Let’s face it. This is where landing page builders come in. The best part?
Search Engine Optimization (SEO). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Desktop vs MobileConversion Rate.
Each KPI aims at boosting your Amazon’s SEO and you get to draft nifty product descriptions that help customers discover your products quite fast. While this tool is largely used of SEO and ad campaigns, it’s still a top of the range channel for keyword research. Further Reading: How to Choose the Best Ecommerce Platform for SEO.
With more people spending time at home with work, home projects, or hobbies on the brain, we’ve seen an increase in searches and sales volume from mobile devices. April 2020 Industry Updates: Amazon’s Coronavirus Journey & Mobile’s Decline. SEO Checklist for COVID-19. ConversionOptimization During COVID-19.
They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Retailers must constantly optimize their efforts in converting both email leads as well as website visitors into customers. Retaining customers.
Your paid search advertising and organic search engine optimization efforts help lead shoppers to your website. But without ecommerce conversion rate optimization (CRO) efforts, even the biggest boost in traffic from paid ads and SEO won’t touch your bottom line. for mobile. Tablets have a conversion rate of 3.3%.
Otherwise, you risk a hit to SEO that affects your traffic, conversions, and revenue. A vague list of SEO factors — without a real, strategic workflow to follow — does little to solve any migration issues. In some cases, this can even help traffic go up by improving the new site’s SEO. Table of Contents.
Step 10: Optimize All Ecommerce SEO Across Your Website. However, there's no denying that search engines will eventually have an impact on your conversions, so it's wise to start now. Instead, you should focus on writing brand-relevant copy that's engaging, fun, and conversion-optimized. Shipping details.
Since COVID-19 started dramatically impacting daily life in the United States, time spent on mobile devices has seen a significant increase. Include a fundraiser sticker on Facebook Stories to reach more mobile users and add a donate button to your live streams. SEO Checklist for COVID-19. Save your spot!
In other words, you can’t just do SEO or social media marketing. As much as you focus on marketing, you have to focus on conversionoptimization. Every time someone presents a social media or SEO shortcut, avoid it. Principle #33: Optimize for revenue, not top of funnel metrics. You can’t control this.
Google released Accelerated Mobile Pages ( AMP ) to speed up websites, and it did it just in the nick of time. AMP is about speeding up your mobile site because no one on a smartphone wants to wait the 7 to 20 seconds it takes for your site to load every page. You have no idea what your mobile bounce rate is.
Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. And hundreds of hours are spent on redesigning websites and conversionoptimization. This helps customers who browse rather than search, supports guided selling and can boost SEO. Searchandising with slot rules.
4 – Our Mobile-Optimized Strategy for Improved eCommerce ROAS. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers — no surprises there. The actual queries that convert on mobile aren’t necessarily the same ones people use from desktop.
Excellent SEO features. BigCommerce doesn't offer a mobile app. Its SEO functionality leaves a lot to be desired (for instance, it's hard to add and edit rich snippets). Access to four mobile-friendly templates. You can't re-name images for better SEOoptimization. Robust reporting tools. Impressive, right?
We’ll be teaming up with Digital Commerce 360 to talk about search engine optimization and why it’s so important to your brand’s full-funnel marketing strategy. If you want to take your SEO and PPC efforts to the next level, register here ! But in fact, mobile search traffic has been down an average of 24% since February.
By checking for commonly searched phrases and applying SEO techniques, you can match at least the most popular keywords to the content of your product page. For example, if a site sells electronics, it would make sense to have separate categories for mobile phones, tablets, and laptops. These issues can cost you dearly in conversions.
Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversionoptimization. Next, we dug deeper into conversion rate by channel. The solution?
Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. With ever-changing SEO standards, eCommerce brands today must be continuously updating and maintaining their sites throughout the year. Cost Per Click Quality Score Click-Through Rate Cost Per Conversion.
The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Case Study 1: Site Updates That Appear to Have Lowered Conversion.
Intended for building mobile websites at first, Duda helped many business owners to step into the modern age. The mobile functionality ensures that you can create a convenient website out of a standard desktop solution. Of course, there’s a lot more to Duda these days than a basic mobile offering. Mobileoptimization.
Then, with built-in SEO tools and Facebook Store integration, you can start attracting more traffic to your products. All Shift4Shop templates were created using the Core Template Engine to ensure mobile-friendly design, conversion-optimized checkouts, Google AMP-enabled product pages, and more. Mobile commerce.
SEO + Retail Readiness. Mobile ad spend rising despite pandemic. ad spending is down due to COVID-19, mobile ad spend will increase by 4.8% Prior to the pandemic, mobile was projected to grow to $105.34B in 2020. Without mobile’s projected growth, U.S. SEO Coronavirus Checklist. Access your videos here!
Step 4: Optimize your storefront for SEO To optimize your Amazon storefront for SEO , you need to include relevant keywords in your product listings and text. A+ Content can help increase customer engagement and improve conversion rates. You can also add product categories and product listings to your storefront.
He is considered an expert in bootstrapping stores to seven figures, how to become an SEO expert, community building, and successful business exits. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru. Tracey Wallace: Content Director at Klaviyo. Penny Gillespie: VP Analyst and Gartner Fellow at Gartner.
Plus, the templates don’t really stand out and don’t always look good on mobile. Every feature the developers add to the platform is thoroughly tested and optimized to work with its existing tools. For example, you’ll find powerful SEO (search engine optimization) tools and rich eCommerce functionality.
Mobile Madness Part 5: The Mo-pocalypse. It seems like every single year, mobile is on the tip of ecommerce executives tongues. According to eMarketer, by 2019 mobile will account for 72% of US digital ad spend. Additionally, 53% of all emails are opened on a mobile device , which is up 30% from 2010.
Best of all, on top of its flawless design , this theme also boasts built-in tools for generating traffic, leads, and conversionoptimization. Mysterio offers 40 mobile-friendly page templates. Mobile-friendly : Mysterio automatically adjusts to different device sizes – which Google’s a huge fan of!
It’s not enough to do a single comprehensive “SEO Audit” to analyze the digital health of a business. Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. Here are some general metrics that should be included: SEO Metrics. Technical SEO Audit. PPC Metrics.
SEO-centric features and plugins to build a strong online presence. Adopts a mobile-first approach to web development and delivers a unified website experience across devices. Fixel has a simple solution for WordPress development and is keen to help new and growing businesses with web and mobile design, CMS integration, and branding.
To choose an ecommerce website tool or platform, keep in mind your technical skills and budget as well as factors like SEO, mobile-friendliness, onsite search (a good site explorer) and scalability which make it easier for users to find your site and for your business to grow. WooCommerce. to a yearly fee of $5,499.50
Those tests repeatedly concluded that TrustedSite was the trustmark most likely to lift conversions on those websites. For MountainHouse.com , the TrustedSite badge was also displayed on mobile as a sticky floating security badge. Contact our conversionoptimization team here.
Poor Mobile Experiences – Since 2010, mobile web-access has exploded in popularity. Users now expect your mobile site to work just as well as your standard site. If you site isn’t optimized for mobile, that’s a change you’ll want to make sooner rather than later. Tidying Up.
We organize all of the trending information in your field so you don't have to. Join 24,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content