Remove Conversion Optimization Remove Mobile Remove Shopping Carts
article thumbnail

eCommerce Homepage Best Practices for Conversion Optimization

Inflow Insights

That’s why, for several years, we’ve compared the conversion optimization features and tactics used on more than 20 of the top eCommerce sites, testing the most promising out on our clients’ websites. Display categories outside of the menu, especially on mobile. On Mobile Homepages. We want to end that guessing game.

article thumbnail

Best-in-Class eCommerce Homepages: Conversion Optimization

Inflow Insights

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. Here’s what we found out about their homepages: Shop by Category on Mobile (not within the menu). 2017: 4 do it, 16 don’t = Not Conventional (on mobile).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Holiday eCommerce Conversion Optimization Strategies for 2021

Inflow Insights

While you can’t test out these elements ahead of time (no one wants to see Santa Claus during Halloween), we’ve found these additions rarely do any sort of harm to conversion rates of our clients. Minimize abandoned carts. On Black Friday 2020, almost 80% of shoppers abandoned their shopping carts while browsing online.

article thumbnail

Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)

Kissmetrics

However, it’s often viewed as an afterthought rather than a true conversion optimization tool – and that could be killing your conversion rate. Improve Mobile Search. Don’t forget about mobile users. According to Statista, more than half of all internet traffic comes from mobile devices.

eCommerce 326
article thumbnail

How B2B Brands can Leverage Conversion Rate Optimization

UpSellIt

However, it’s still crucial to incorporate conversion rate optimization in your digital marketing strategy to find success. Conversion rate optimization (CRO) moves shoppers to complete a desired action, but the action can be more than getting visitors to add to their shopping cart. The B2B Customer Journey.

B2B 175
article thumbnail

Ecommerce Conversion Rate Optimization Tips to Raise Your Revenue

ROI Revolution

In this article, uncover conversion rate optimization tips and discover how running A/B tests can help you rake in more online revenue. The purpose of all digital marketing boils down to getting more sales – in other words, generating conversions. Optimizing your ads and your website to increase conversions is everything.

Payments 146
article thumbnail

The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Shopping cart platforms like Shopify have eliminated many barriers of entry. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Conversion optimization is a continuous process.

eCommerce 167