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10 Holiday eCommerce Conversion Optimization Strategies for 2021

Inflow Insights

You can make the gift-giving process easier for them by: Promoting gift cards front and center Offering gift-wrap options Detailing easy shipping and return policies on category and product pages. Fortunately, you can avoid that risk by working with an eCommerce conversion optimization specialist, like those on Inflow’s team.

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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc.

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How to Choose The Right Content Marketing Agency

Kissmetrics

The list of do’s and don’ts your content needs to follow — terms of use, privacy policy, return/exchange policies, warranty and guarantee information, and intellectual property details. Most agencies separate services like technical SEO, link building, or conversion optimization. Legal content.

Marketing 363
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10 Simple Updates to Make to Your eCommerce Store for Increased Conversions

Optimizely

Given that this strategy is employed by some of the biggest retailers online (Amazon, eBay, Walmart), sellers should see this as one of the most basic elements of their on-site conversion optimization strategy. Shopping cart abandonment is a massive issue for eCommerce retailers, one that significantly impacts conversion rates.

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28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales

BigCommerce

This underutilized conversion optimization tactic helps you bridge the gap between what your customers are looking for and your on-site language and content. Have a great product return policy. Most customers (over 50%) will read the return policy before buying. How to Create a Return Policy That Sells.

eCommerce 419
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7 Great Popup Ad Scripts and Plugins – A Powerful Advertising and Marketing Tool

Kissmetrics

Google’s Policy on Interstitial Popups. Google’s interstitial policy now ensures that users can read website content without barriers. Promotional popups on Squarespace are available as a premium feature for Business and Commerce plans. If you’ve found the perfect tool for your site today – great! Which one is your favorite?

Marketing 263
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Report: Inflow eCommerce Best-in-Class Research Study 2018

Inflow Insights

Highlighting your free return policy (with return shipping paid) removes this objection. Half of our best-in-class companies now highlight their free returns policy, and the Inflow conversion team highly recommends you test the approach on your own site. They also know mobile conversion rate lags desktop (often by a lot).

eCommerce 162