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9 eCommerce Marketing Tools You Can't Live Without

Groove

Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. AdWords Advisor.

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

It’s highly recommended that your ecommerce brand migrate your accounts as quickly as possible to retain year-over-year data and confirm proper account setup. For posterity’s sake, we recommend continuing to track your data through UA until its end next summer. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 296
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). This just lowers your conversion rate.

PPC 162
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How to Prepare your Online Store for Google’s Core Web Vitals

Retail TouchPoints

Our agency has developed this list of five recommendations based on what we’ve seen across our clients’ sites in the last few months. Every image across your site should be optimized for mobile, which means they should be set at a smaller, mobile-friendly width. Continue producing high-quality content. Stop Panicking and Start Doing.

SEO 215
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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

We recommend auditing specific aspects at different times, to align with varying development cycles and allow for continuous improvement. Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics.

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How to Use a Marketing Audit to Pivot Your Digital Strategy

Inflow Insights

Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Cost Per Click Quality Score Click-Through Rate Cost Per Conversion. Goals Conversions Revenue Traffic Sources. Conversion Rate Optimization Metrics. What is a Marketing Audit.

PPC 82
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

They ask for recommendations on Social Media. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Conversion optimization is a continuous process. Attracting the perfect customer.

eCommerce 167