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The Existential Threat to Ecommerce

Retail TouchPoints

Ecommerce brands are desperately looking for people with expertise in merchandising, customer experience, site design, conversion optimization and countless other roles, but the available talent pool simply doesn’t exist. Many brands will no doubt pass that cost on to the consumer, as industry insiders recommend.

eCommerce 288
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9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

Up to 46% of shoppers purchased more with AI-recommendations. Use AI-Driven Recommendations to Drive Product Discovery Cyber 5 can feel overwhelming for consumers. Presenting dynamic, AI-driven product recommendations can help shoppers quickly find similar items or allow them to discover new products they may not have been looking for.

Marketing 129
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6 Advantages of Hyperbolic Discounting

Kissmetrics

Additionally, a lot of people do not use the power of hyperbolic discounting in conversion optimization. Imagine a dehydrated person traveling through the desert. Recommended changes include no smoking, more activity, a healthier diet, and faithfully taking medications. What Is Hyperbolic Discounting?

Reference 267
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9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

During last year’s BFCM , as much as 46% of shoppers purchased more with UpSellit’s product recommendation engine. By leveraging free shipping, our clients saw conversion rates as high as 74%. Urgency messaging inspired conversion rates as high as 49%. Use AI-Driven Recommendations to Drive Product Discovery.

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How to Improve Ecommerce Conversion Right Now

BigCommerce

Using conversion optimization techniques and methods, it is possible to identify the areas of your site that affect credibility. By tracking how visitors travel through the conversion funnel and where they drop out, it is possible to pinpoint areas of friction. How CRO can help establish credibility.

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Why Your eCommerce Conversion Rate Is Probably Better Than You Think

Inflow Insights

In that scenario: The sessions-based conversion rate would be 50%. The user-based conversion rate would be 100%. To give you a more concrete example, here are the rates for one of our clients in the travel industry: Sessions-based conversion rate: 1.96%. User-based conversion rate: 2.24%.

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How Lonely Planet Combines Content and Commerce on Workarea to Drive Growth!

Demac Media

Founded in 1973, Lonely Planet is the world’s largest travel media company. In his role, Mike Nelson deals with everything transactional at Lonely Planet from digital downloads to physical guidebooks, even travel insurance and hotel reservations. How have your customers benefited from the new online store? Thanks Mike!

Travel 42