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Conversion Optimization During COVID-19

ROI Revolution

Consider testing the inclusion of the following types of messages on your site: Address how the pandemic may or may not affect shipping, returns, or refunds. Has user attention shifted more heavily to certain areas of the site such as shipping information? Inform about any location closures.

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5 Emerging Conversion Best Practices for Ecommerce Websites

Retail TouchPoints

Today, we’re sharing five major emerging conversion optimization trends that your online business should incorporate to meet those changing behaviors, increase your online conversion rate and boost your overall revenue. Remember that conversion rate optimization is also an ongoing process.

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10 Holiday eCommerce Conversion Optimization Strategies for 2021

Inflow Insights

Consider using some of these approaches : Exit pop-ups offering discounts or promos Abandoned cart email flows (loop in your email experts for this one) Clarity on shipping costs from the start (more on that below). That’s a huge amount of lost revenue — but there are some strategies for bringing down that number for your eCommerce site.

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What are the Top Commerce Trends for 2022 and Beyond?

Retail TouchPoints

Conversion Optimization Improves with Immersive Technology and Real-Time Personalization. Another trend that we see coming out of the commerce changes sparked by the pandemic is a new focus on optimizing the new customer journey features to improve the experience and increase conversions.

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10 Simple Updates to Make to Your eCommerce Store for Increased Conversions

Optimizely

Given that this strategy is employed by some of the biggest retailers online (Amazon, eBay, Walmart), sellers should see this as one of the most basic elements of their on-site conversion optimization strategy. Showcase Shipping Costs. Write Powerful Product Descriptions. Produce Valuable Content.

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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc.

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Conversion Optimization: 7 Tips to Optimize Category Pages

UpSellIt

Conversion optimization is essential at every stage of a website. 7 Ways to Optimize Your Category Page Conversion optimization doesn’t have to be complicated. Take a look at these seven steps to improve your category pages and increase conversions for your website.