Inflow Insights
NOVEMBER 18, 2019
These are the 5 eCommerce A/B testing mistakes to avoid (beyond just setting up your analytics goals) that we commonly see while helping our clients with their conversion optimization. #1. Hey Ty, what’s the coolest toy in the world these days?”). Technical A/B Testing Issues.
ROI Revolution
JUNE 3, 2020
Industries that sell toys, household products, and sports accessories peaked in performance – we’ve seen 300%, 500%, or even 1,000% YoY growth with some of our clients. Conversion Optimization During COVID-19. From a PPC perspective, ad competitions have declined within many industries. SEO Checklist for COVID-19.
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Inflow Insights
OCTOBER 27, 2021
Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. The solution?
Inflow Insights
SEPTEMBER 19, 2019
The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Case Study 1: Site Updates That Appear to Have Lowered Conversion.
ROI Revolution
JULY 2, 2020
Toys & games. Toys & games. This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products. Both fitness equipment and toys/hobbies account for 29% of the new essentials spending. Conversion optimization during COVID-19. Office supplies.
ROI Revolution
JUNE 2, 2020
This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products. Both fitness equipment and toys/hobbies account for 29% of the new essentials spending. Other notable categories that have suffered include apparel, toys, arts and crafts, sporting goods, and book retailers.
ROI Revolution
MAY 5, 2020
This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products. Both fitness equipment and toys/hobbies account for 29% of the new essentials spending. Other notable categories that have suffered include apparel, toys, arts and crafts, sporting goods, and book retailers.
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