Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

Prisync

JULY 19, 2017

Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make. Knowing your audience helps you: • craft specific messages. focus on potential.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Store Growers

JULY 14, 2023

Disruptive Advertising Best for: Mid-size to large businesses, especially for those looking for a full-stack marketing services provider. Services : Full-stack of digital marketing services. Those include PPC management, paid social, eCommerce, analytics, lifecycle marketing, eCommerce, Growth Marketing, SEO, etc.

Social Media 91

Social Media SEO PPC Management 91

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022. On a slightly different note, what are the biggest initiatives that marketers are pushing for their own brand this year? After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

eCommerce 156

eCommerce PPC Social Media Channel 156

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. Each team member has $2,500 per year to use for conferences and training courses.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

DECEMBER 14, 2021

As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses. Want similar results for your eCommerce store? If your Shopping ads have been falling short of expectations, our team of PPC experts is always happy to take a look.

PPC 103

PPC Apparel eCommerce Merchant Services 103

FastSpring

DECEMBER 18, 2020

Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? Of course, this also comes down to businesses becoming more tech-savvy. Here are four ways you can make sure your transition into the B2B ecommerce market is a smooth one.

B2B 147

B2B eCommerce Payment Services SEO 147

Inflow Insights

JULY 13, 2021

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. When customers aren’t ready to make a purchase, content offers — webinars, courses, buying guides, white papers, etc. — Offer landing pages are great for PPC, social, and affiliate channels. Content Offers. Chiclets/Tabs/Bars.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Ecommerce Platforms

MAY 2, 2018

Kiri Masters and Julie Spear sit down with expert guests for high-level discussions about ecommerce strategies, trends, and innovations. Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. Ecommerce Quick Tips Podcast.

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eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Inflow Insights

NOVEMBER 11, 2021

So, how should you use these platforms together in your eCommerce marketing strategy? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. But “[your brand] blue beach towel” is, of course, a lot cheaper to bid on.

Social Media 125

Social Media eCommerce Recommendation Channel 125

Omnisend

APRIL 28, 2023

Promote online This involves building an ecommerce marketing strategy. Get an email marketing automation software that helps you build an email list and improve your email marketing campaigns. Invest in PPC Pay-per-click is another popular advertising channel, mostly targeting search engines and websites.

Definition 89

Definition Shipping Costs Payment Services Merchant Services 89

Omnisend

APRIL 28, 2023

Promote online This involves building an ecommerce marketing strategy. Get an email marketing automation software that helps you build an email list and improve your email marketing campaigns. Invest in PPC Pay-per-click is another popular advertising channel, mostly targeting search engines and websites.

Definition 89

Definition Shipping Costs Payment Services Merchant Services 89

Inflow Insights

DECEMBER 26, 2018

There’s nothing wrong with service levels, of course. A PPC agency might run three ads a week, then rotate them on your behalf. They often have service levels such as silver, bronze, and platinum. Clients choose how much of the agency’s services they want by choosing one of the service levels. Activities Are Standard and Don’t Change.

eCommerce 117

eCommerce Article PPC Improvements 117

Prisync

MAY 11, 2017

This can be as simple as understanding the impact of a new UX implementation or as complex as measuring the return of an entire new PPC campaign. Of course e-commerce ROI calculation depends on what you want to learn about the state of your online store. The point is: is it worth the time or money that you invest into it?

eCommerce 40

eCommerce eCommerce Marketing Channel Definition 40

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. That’s a simplification, of course.

SEO 419

SEO eCommerce Gifts Blog 419

Shopping Signals

OCTOBER 26, 2016

So a lot of celebrities started wearing our necklaces, and that of course helped the brand gain traction.”. Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice. Influencer Marketing. They utilized Google AdWords, Google Shopping, Bing, as well as Facebook Ads and Instagram.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Ecommerce Platforms

AUGUST 20, 2021

Copysmith can create category content, product descriptions, headlines and rewritten content, taglines, and PPC ads. There are various plans you can choose from if you want a little help from Copysmith for your social media, copywriting, and content marketing strategies. Of course, there are other options out there too.

Blog 118

Blog Shopify Article SEO 118

BigCommerce

FEBRUARY 1, 2018

Need some simple graphic design help for a logo, PPC banner or social media ad? Don’t forget to subscribe to your competitors’ blogs to keep abreast of your industry, products and how the competition markets themselves. Of course, there are countless great blogs out there to follow to help you sell more and educate you on the industry.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

ROI Revolution

DECEMBER 20, 2017

If you sell hiking equipment, create a competition for the best photo of a unique location (while wearing your gear, of course!). You should grab our special report, Setting Ecommerce Marketing Goals. Get our 2018 Ecommerce Retailer Checklist , which takes a step-by-step approach to optimizing your ecommerce business for 2018.

eCommerce 60

eCommerce Mobile PPC SEO 60

Ecommerce Platforms

JULY 31, 2020

SEO Marketing Strategy. Of course, these targets will vary depending on the nature of your business, so double-check your prospective agency is willing to analyze your business type and goals. Of course, web design is far more nuanced than that – which is where a professional design agency is worth its weight in gold.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

Inflow Insights

APRIL 16, 2019

The strategy we use at Inflow for running Google Search Ads will ultimately depend on the industry the client operates in, and of course the eCommerce platform they use. It’s important to have an agile approach when it comes to eCommerce marketing since things change quickly and the search landscape is constantly evolving.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. You can get more backlinking advice in our Ecommerce SEO Guide. Ecommerce is, of course, no different. Are the most expensive and broad keywords out of reach for your PPC budget? The Winning Edge.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Inflow Insights

JUNE 17, 2019

Nonetheless, from what we’ve seen, eCommerce marketers still tend to focus on bottom-of-funnel advertising on Facebook, i.e., retargeting existing audiences. And of course, US-based. You can target by who the person is and what their interests are, rather than what they happen to be searching for at that specific moment.

eCommerce 104

eCommerce Social Media eCommerce Marketing Customer 104

BigCommerce

JUNE 6, 2017

You spend time looking for a “magic bullet” in marketing blogs, podcasts, webinars, and courses instead of putting your head down, and executing on proven ideas. I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. Mistake #5. Magic Bullets. Practice makes perfect. Retargeting Channels.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Omnisend

SEPTEMBER 6, 2021

However, this does present some unique challenges to marketers, whose previously relied-upon channels have been becoming more limited, either in use, or in the data collected from customers. I asked Chloë for her thoughts on the struggle between the increasing need for privacy contrasted against a marketer’s need for data.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

BigCommerce

SEPTEMBER 26, 2017

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. The content of these pages is specifically tailored to support the message of your marketing campaign and address the intent and interest that your visitor has already expressed by clicking the relevant ad.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

Kissmetrics

AUGUST 8, 2017

Your company sells “Learn French Fast” online course and offers a free DVD set with the purchase. Think of people looking for French language course types, and pricing. They know they want to learn French, and have decided to take a course. Offer an online course with a DVD set would be very appropriate. Mistake #2.

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements eCommerce 240

Inflow Insights

SEPTEMBER 16, 2019

How does chat perform on different marketing channels SEO, PPC, email, etc.? Which marketing campaign is an individual chat attributed to? For physical products, you will track product sales, of course. Ask the following questions to get insights: Which pages have the most chats initiated on them?

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

BigCommerce

DECEMBER 13, 2017

Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website. They can be advertised using PPC. You can go with paid options, of course…. Give Amazon’s suggested PPC campaigns a try. Amazon listings can be SEO’d. They can be promoted via email and social.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. McGregor : That, of course, is a little bit of a tricky question. Yeah, me neither.

Marketing 37

Marketing eCommerce WooCommerce Apparel 37

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. McGregor : That, of course, is a little bit of a tricky question. Yeah, me neither.

Marketing 20

Marketing eCommerce WooCommerce Apparel 20

Ecommerce Platforms

MARCH 9, 2020

This suggests that the ecommerce market is growing exponentially over time. Nomatter the course of action you want to take, both methods have immense potential to help you reap big profits from sales. The goal here is to market your dropshipping store and create leads that build more traffic for potential revenue over time.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

Inflow Insights

APRIL 1, 2020

We’ll also highlight four emerging trends during this period among our own eCommerce clients: Staying the Course. Trend #1: Staying the Course in Light of the Crisis. What Staying The Course Looks Like for Some eCommerce Companies. Unlike the business above, they’ve had significant decreases in sales from PPC.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

eCommerce CEO

AUGUST 19, 2017

Combined with a smart marketing strategy, the right tools and ecommerce marketing tips can grow your online store. Where and how to host your ecommerce website are important choices which influence your site’s visibility, down time, and the fees you pay each month for hosting. Ecommerce Marketing Tools.

Shipping Costs 108

Shipping Costs eCommerce Payment Services X-cart 108

BigCommerce

AUGUST 31, 2017

This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. Of course, this process can be sped up significantly if you work with an SEO expert. Alex Birkett, Growth Marketer and Content Strategist, ConversionXL.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

ROI Revolution

DECEMBER 2, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Fewer new brick-and-mortar locations opened in 2020 than the past 3 years ( Practical Ecommerce ). B2B ecommerce sales have grown from $1.1

eCommerce 148

eCommerce Social Media Payments Payment Services 148