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What Makes a Great Google Ads Agency? More Than Management

Groove

With over 81 percent of the search market share controlled by Google, getting your brand featured prominently on Google pages can greatly improve your visibility and brand awareness. In this competitive market, it’s tremendously important to select the right agency to help your business develop its ad campaigns.

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How to Predict & Adjust Monthly Spend with Our PPC Forecasting Tool

Inflow Insights

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important.

PPC 117
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Why Are Keywords So Important for Your Website?

Kissmetrics

Of course, if you own a Chinese restaurant, you might want to figure out how to get your website to the top of the search engine results page (SERP) when someone types those in. Of course, you’ll want to add keywords to your website’s copy and blog posts, but there are some other places you should be putting them, too.

SEO 363
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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. One great way to figure out what is popular is with Google Trends.

Marketing 335
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2022 Digital Marketing Trends & Predictions

ROI Revolution

You can learn more about how to strategize a successful plan for both in this webinar replay and this white paper on the digital search duopoly (what we like to call the combination of PPC and SEO). To learn more about amplifying your brand’s PPC success by optimizing for conversions, check out this webinar replay.

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5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

Make Sure Your PPC Strategy Accounts for Performance Max & Rising CPCs. Of course, customers will always expect free shipping on Amazon, so make sure your product is available on Prime or that you can provide free shipping on it yourself. Make sure you have enough budget to start on Thanksgiving Day.

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Cross-Channel Strategy Wins to Inspire Your Ecommerce Success

ROI Revolution

Having this strong foundation in place gave us the confidence to let the campaign run its course and ultimately allowed our team to focus on other areas of our customers’ experiences.” – Marketing Manager at Luxury Fashion Brand Explore the story in the case study.

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