Kissmetrics

JUNE 5, 2018

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. I had no choice but to learn SEO and get good at it if I ever wanted my site to generate traffic and hopefully make money. Here’s how I taught people how to do SEO over the years.

SEO 259

SEO PPC Blog Conversion Optimization 259

Kissmetrics

OCTOBER 15, 2020

You may have heard keywords are an essential part of any SEO strategy: they are. If you’re an SEO newbie, understanding keyword strategy can be overwhelming. Of course, if you own a Chinese restaurant, you might want to figure out how to get your website to the top of the search engine results page (SERP) when someone types those in.

SEO 363

SEO PPC Blog Information 363

Omniconvert

MAY 21, 2019

In the course of that interview, he confesses his long-time goal to “shake up the world of content marketing… The post John Collins: Content marketing – the battleground of PPC vs SEO appeared first on eCommerce Growth Blog.

PPC 113

PPC SEO Marketing Blog 113

BigCommerce

MARCH 3, 2017

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. PPC Campaigns: How Should You Advertise Your Content? Which PPC Platform Should You Use?

PPC 417

PPC eCommerce Social Media Blog 417

Inflow Insights

JULY 29, 2021

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Of course, don’t forget to create ads for any new holiday products you’re launching, too. Pro tip: Work with your SEO and social media teams to make sure your copywriting strategies are aligned during this crucial time.

PPC 166

PPC Toys Gifts SEO 166

Groove

JULY 16, 2024

To decide whether you'll get better organic search results vs paid options you'll want to consider pay-per-click (PPC) and search engine optimization (SEO). Getting Value from Paid Search Opportunities Paid search is among the most popular PPC options. Of course, there are times when an organic approach might be best.

PPC 195

PPC SEO eCommerce Definition 195

Kissmetrics

JANUARY 31, 2018

The problem, of course, is that they probably won’t have the money on hand. They’re among the highest-priced PPC terms, for instance, reaching up to around $40-50 bucks a click. At the very end, you’ll be able to take these tips and instantly increase your own PPC campaigns. PPC is one of my favorite marketing tactics.

PPC 197

PPC Information Other Customer 197

Inflow Insights

DECEMBER 4, 2018

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for. Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other.

PPC 96

PPC SEO eCommerce Social Media 96

Kissmetrics

NOVEMBER 15, 2021

Of course, there are a million other factors that go into deciding what content to create, but Google Trends at least tells us what is popular. Whether you’re a blogger, content marketer , or SEO, you need to find interesting topics people want to read about. This has many SEO-related benefits, too. Use It to Improve SEO.

Marketing 335

Marketing eCommerce Social Media Cryptocurrencies 335

Kissmetrics

MAY 21, 2021

With all this in mind, let’s look at using Excel to boost your paid ad or pay-per-click (PPC) campaigns. I’ll be using Excel to work through examples here, but you can, of course, use Google Sheets for many of these tasks if that’s what’s available to you. Say you’re creating a PPC campaign around video marketing.

PPC 284

PPC SEO Management Marketing 284

Kissmetrics

MAY 6, 2021

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc. He also knows about both companies.

Shipping Costs 299

Shipping Costs Food and Beverages Web Design SEO 299

Kissmetrics

OCTOBER 3, 2020

Because many times these agencies specialize in multiple marketing skills such as SEO , Business Strategy, SMM , Consulting, Pay Per Click , A/B testing, Funnel Optimization, Consulting, etc. For example here at Neil Patel Digital , we focus specifically on SEO, CRO, SMM, and Paid Advertising. 2 Budget and Pricing. Work With Them.

eCommerce 363

eCommerce SEO Social Media Marketing 363

Kissmetrics

JANUARY 27, 2021

To top it all off, inbound marketing trends shift almost as fast as SEO tactics. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms. You can achieve this with great SEO, blogging, social publishing, and more. The second stage is Convert.

Marketing 318

Marketing SEO Blog Live Chat 318

Kissmetrics

DECEMBER 4, 2020

Product SEO in Amazon. Amazon SEO is now a real thing. And it’s just as important as Google SEO. Amazon even developed its own SEO algorithm called A9. Amazon PPC Management. Amazon turned on the firehose of PPC. PPC campaigns are a great type of marketing task to outsource.

Marketing 247

Marketing PPC SEO Channel 247

Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important.

PPC 117

PPC Download Information Customer 117

Kissmetrics

SEPTEMBER 22, 2020

SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. 1 Neil Patel Digital — Best For SEO + CRO. Even for the most competitive keywords, such as “ SEO Strategies ”, you’ll find 2 of his posts ranking TOP 5 on the first page. No, I’m serious.

eCommerce 316

eCommerce Social Media SEO PPC 316

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Customer lifetime value: This measures the total value of a customer over the course of the relationship. Some PPC agencies rely on a pay-per-lead model.

PPC 274

PPC Management Improvements Reference 274

Inflow Insights

MARCH 25, 2020

That’s, of course, what we work on every day, and the solution to what these businesses should do during this period is a lot more nuanced and complicated based on what we’re seeing so far. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

JANUARY 15, 2020

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Let’s look at SEO next.

PPC 162

PPC eCommerce SEO X-cart 162

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. Improving our SEO is another huge avenue for growth so we can organically get people’s attention. SEO and customer reviews using Yotpo have been the most successful. Create a community.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Kissmetrics

FEBRUARY 2, 2018

People think SEO is all about traffic. Yes, if you do it correctly, SEO should bring in lots of traffic. Ultimately, though, SEO is about revenue. That’s a good start, of course. The problem is that it leaves a giant, black hole in your SEO strategy where it matters most: The bottom line. Treat SEO like PPC.

PPC 185

PPC SEO Blog B2B 185

Kissmetrics

SEPTEMBER 14, 2017

Combined with some SEO work, we end up ranking quite high on Google search results for keywords our target audience is searching for in their time of need. They rank first for the keyword “free SEO audit” with their free SEO Audit Tool. Another example of this is SEOptimer.

SEO 279

SEO White Paper Document Improvements 279

Store Growers

FEBRUARY 27, 2021

I’ve been a customer of theirs for years because they have a pretty good combo of tools that cover both PPC and SEO. Semrush is a collection of different tools to make SEO and PPC easier. Second its competitive research for SEO or PPC purposes. SEO: monitor and spot opportunities for my own websites.

PPC 91

PPC SEO Article Beauty and Health 91

Kissmetrics

AUGUST 23, 2021

What Rand is Known For: Co-founder of Moz, Rand knows all there is to know about search engine optimization (SEO). Why Sorav is Successful: One of India’s top digital marketing experts, Sorav started his career at just 17 as an SEO executive. His communication style is one of the keys to his success. Niche: Teaching digital.

Marketing 279

Marketing SEO Games Social Media 279

Kissmetrics

FEBRUARY 18, 2021

Ubersuggest is an all-in-one SEO tool that provides keyword analysis, competitive analysis, and SEO data. Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. Majestic SEO – A Tool for Backlinks. Price : Free. Ubersuggest – A Tool for Keywords. Price: A basic plan is $99/month.

Social Media 351

Social Media SEO Blog PPC 351

Bryan Eisenberg

SEPTEMBER 11, 2024

Every day it seems that there are another dozen experts to follow on SEO. For starters, solid SEO’s need to have a proven track record in the ever-changing world of search – remember, search engines like Google frequently update their algorithms. Bruce has been at the forefront of the SEO industry ever since.

SEO 100

SEO Social Media PPC Books 100

Inflow Insights

JANUARY 28, 2021

One of the more challenging aspects of SEO is proving that the juice is worth the squeeze, especially with eCommerce websites. With so many moving parts involved, it can be difficult to directly attribute improvements in organic performance to SEO initiatives. Proper SEO testing can help. How SEO testing works.

SEO 110

SEO eCommerce Shipping Costs Other 110

Kissmetrics

AUGUST 22, 2017

He continues in elaborating that, off course, hiring someone who can understand not just the alphabet soup of online marketing – like SEO, PPC, PR and CRO, is important, but so too is realizing that one person cannot do everything. Of course, simply having a growth manager on your staff won’t make magic happen.

Management 212

Management SEO PPC Social Media 212

Kissmetrics

SEPTEMBER 28, 2020

They will need to consider aspects of your business such as: Customer profiles – Your customers will have data points in common, such as demographic information, which can then be used to inform PPC targeting, for instance. The best analytics company will be able to offer you additional marketing services such as PPC, content and SEO.

PPC 280

PPC Technology Channel Marketing 280

Kissmetrics

OCTOBER 16, 2020

That’s the number of small businesses that have already started using pay-per-click or PPC advertising to reach customers. However, without an AdWords consultant, the whole process can become time-consuming, costly, and of course, prone to errors. What kinds of PPC campaigns have you managed? Manage and Improve Quality Score.

PPC 246

PPC Improvements Management Other 246

Kissmetrics

JANUARY 10, 2022

IT experts, SEOs, designers, analytics teams; they’ll all have invaluable opinions and advice on how to get it right—but also explain what can go wrong. System admins, developers, SEOs, designers, UX developers, copywriters, and more will all have a part to play in a successful migration, so make sure everyone has a seat at the table.

SEO 252

SEO Improvements PPC Social Media 252

ROI Revolution

JANUARY 27, 2022

In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. Yoast SEO Is Coming to Shopify!

SEO 78

SEO White Paper Shopify Mobile 78

Kissmetrics

MARCH 7, 2021

SEO-friendly : With Shopify, your products have a real chance of ranking in search engines for keywords once you’ve optimized your products and pages. It makes this easy by providing plenty of SEO-friendly features like setting alt descriptions for images, meta descriptions, and integrating SEO apps for advanced optimization.

Shopify 295

Shopify Payment Services Payments Merchant Services 295

BigCommerce

AUGUST 10, 2018

Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. Your SEO will need to be top notch. Yoast SEO is one of the most popular plugins in the WordPress community, and the entire C-level staff is on WordPress Slack just about every day.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

Kissmetrics

SEPTEMBER 23, 2020

In addition to the above, experts found that email marketing is 40 times better than running social media PPC for increasing customers and gives you an average ROI of $38 for every dollar spent. You can, of course, write an email and send it out to your subscribers. Email marketing is easy – but only at the surface.

Marketing 310

Marketing Social Media SEO Customer Retention 310

Kissmetrics

SEPTEMBER 20, 2017

I’m not saying they have absolutely no value, of course. The glorified metric that drives everyone from PPC to SERP “growth hackers” crazy. SEO rankings are more related to user search history now. So doing all those little SEO tricks to get you to the #1 spot isn’t going to be as helpful as you think. Make it rain baby!

SEO 441

SEO PPC Webinar Other 441