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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

Of course, with so much opportunity comes a cost. PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis.

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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

This platform, with its humble beginnings selling used books, has gone on to power the careers and fortunes of countless small businesses. Amazon’s innovations also have inspired some of the most game-changing new business models in retail, adopted by Target , Walmart and Macy’s to name just a few.

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9 AI Tools for Successful Marketing Funnels

Kissmetrics

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. Even small businesses need to adopt AI technology to keep up. From creating a landing page to teaching an online course to managing your affiliates, Systeme provides an array of tools.

Marketing 290
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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. We started by attending over 20 retail shows a year to get in front of people. We’ve tried to do lots of direct marketing as well as PPC advertising. Social media alone has allowed the small business owner a little voice over the big cosmetic companies.

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How to Create The Perfect Call-to-Action

Kissmetrics

According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. Then, on the CTA button, I ask them to click to watch the free course: I’m not the only one who offers value and creates copy around the benefits that users will get if they come on board. And, even worse, some aren’t using them at all.

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How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns

Inflow Insights

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. It’s tough for any small business to compete in it without expert advice or someone managing it. ”. Editor’s note: This blog was originally published in 2017.

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10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

By planning today, you’ll avoid spending your energy making last-minute tweaks while other valuable sales opportunities slip by — especially if you’re a small business making the most of the limited staff you have. Most online marketing — like PPC and paid social — is intrusive. What are the Benefits of Holiday Email Marketing?

Marketing 144