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Unlocking the Value of Fit Tech: Personalization and Recommendations

Retail TouchPoints

Customers input basic data about the sizes they typically buy of certain brands, and True Fit offers a recommendation based on these inputs. Shoppers provide their typical T-shirt size, height and weight, waist size, suit size or body type, and they will receive tailored recommendations for item sizing. That leads to personalization.”

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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

Of course, to any ecommerce veteran the inevitable deflation was visible from a mile away. The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations.

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How GlassesUSA.com Uses AR, Computer Vision and Dynamic Recommendations to Enhance Online Eyewear Shopping

Retail TouchPoints

To tackle this, GlassesUSA.com has built a suite of intelligent search and recommendation tools , a range of try-on solutions (both virtual and real-world) and offers a host of educational content to guide shoppers through the process of buying eyewear online.

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How AI Assistants are Already Reshaping Shopping

Retail TouchPoints

AI agents dont just suggest products they personalize recommendations, streamline decision-making and handle routine tasks like grocery replenishment. Of course, if advertising comes to these platforms, that will provide a tried-and-true way to meet consumers where they are. This is every part of the marketing funnel being used.

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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

The pop-up also features personalized product recommendations. By placing that progress bar [in the recommendations carousel], we’re saying, ‘Here’s how much you have to go, and we’ve handpicked these products for you that we think you will love.’”

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The Top 10 Marketing Certifications That are Worth the Money

Kissmetrics

When you complete your Digital Marketing Pro course , you’ll walk away certified by both the Digital Marketing Institute and the American Marketing Association. The certification requires ten courses, starting with an intro to digital marketing and wrapping up with an advanced digital marketing strategy class. So, what will you learn?

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Impact Analytics Helps Enable Lifecycle-Based Optimization

Retail TouchPoints

The technology is a single platform that aims to enhance pricing decisions and features automated course correction in pricing using recent data to update forecasts and improve workflows.