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Small Business, Big Ideas: Inside the Luxury Advent Calendar Boom with DTC Brand Cheese Brothers

Retail TouchPoints

The advent calendar has long been a holiday staple, but in the last few years a new variation has soared in popularity luxury advent calendars, ranging in price from hundreds to thousands of dollars. Reader beware, googling this topic will take you down a very expensive rabbit hole, so hold onto your wallet.)

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers. This presents a dual shipping dilemma for businesses: how can they keep shipping costs on the business low, while also offering customer-friendly return policies? of total retail sales.

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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

How a Shipping Price Limit is Actually Helping Jacadi Increase AOV Not every brand has the scale or logistical infrastructure to offer fast, free shipping on every purchase, and more and more consumers don’t necessarily expect them to. “If you think about it, checkout should be one of the happiest moments in the online world.”

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How to Deal With Shipping Delays

lateshipment

Shipping delays are inevitable even with the most efficient carriers. Dealing with shipping delays is no rocket science but first, we’ll bust a few delay-related myths along the way to make it easier for you. Shipping Delays are More Common Than You Think. On the contrary, shipping delays are more common than we believe.

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The Secret Amazon Pricing Strategy to Crush the Competition

BigCommerce

Wrong pricing, fake reviews or just bad customer service can kill your Amazon adventure faster than you think. To many, this makes Amazon complicated, but… Your pricing strategy on Amazon must be dead simple, and lead with the customer in mind. Further, I’ll give you insight into our approach to pricing on Amazon.

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Turn Your Store Associates into Superheroes with These Four POS Capabilities

Retail TouchPoints

Of course, they need to be product experts. Prepping click-and-collect orders, picking and packing ship-from-store orders, managing store-to-store transfers, etc. — This is one situation you want to avoid at all costs. Excellent brand ambassadors are like traffic magnets. the fulfillment scenarios really are endless.

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How to Optimize Your Business’ Contribution Margin Ratio

Kissmetrics

Understanding the finances behind your business can help you increase your profits, cut back on expenses, and operate more smoothly. A contribution margin ratio is the difference between sales and variable costs within a company. The difference will then get used for fixed costs, like rent and insurance.