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Small Business, Big Ideas: Inside the Luxury Advent Calendar Boom with DTC Brand Cheese Brothers

Retail TouchPoints

This story is part of Retail TouchPoints ongoing Small Business, Big Ideas series, focusing on smaller retail brands that have found big success and have even bigger ambitions. Cheese Brothers calendar, which retails for $120 , is a perfect gift, explained Ludy in an interview with Retail TouchPoints.

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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. And research shows that hundreds of millions of shoppers now turn out for Small Business Saturday each year. But why is Small Business Saturday so important? What is Small Business Saturday?

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23 Low Budget Online Marketing Strategies for Small Businesses

Kissmetrics

Mobile is a big part of that and so are social media and video. If you’re a small business owner trying to compete in the big leagues , this blog is for you. Of course, mine is just one of many SEO tools. Of course, Facebook isn’t the only online forum where you can participate in discussions.

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10 Small Business Examples of the Best Instagram Bios

Kissmetrics

The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 Here are ten of the best Instagram bios for small businesses and explain why they’re excellent. 10 of the Best Instagram Bios for Small Businesses. You can borrow this for your own small business.

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The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Retail TouchPoints

But because the line between what’s paid for and what’s not paid for on social media is less obvious than it used to be, there are a few things that we as consumers can do to know authenticity when we see it. Of course, it’s very difficult to fake influencer endorsements at scale. Work with influencers directly.

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How ‘Buy with Prime’ is Helping Small Businesses Capitalize on the Prime Day Hoopla

Retail TouchPoints

sales are expected to be up about 10% from last year to approximately $8 billion ), Prime Day has also become a boon for the millions of small businesses that avail themselves of the Amazon ecosystem — and this year, Amazon is helping their cause with an SMB-oriented search filter and a dedicated Small Business deals page.

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. With that in mind, here are three predictions for retailers in the coming year. Real-time data is the key for 2021. CPG will thrive with D2C.