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Cryptocurrencies are the Future of Payments: Here is How Merchants Fit In

Retail TouchPoints

Bitcoin, along with many other cryptocurrencies today, finds itself in a rather unique position. trillion at the time of writing this article — a figure that is higher than the market capitalization of JPMorgan Chase, Bank of America and Wells Fargo. of their total transaction in Bitcoins.

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What You Need to Know About Payment Processing and eCommerce Merchant Services

Groove

ECommerce now makes up more than 20 percent of the global retail market. Recent news reports highlight these important trends: Cryptocurrency payments Mobile wallets Enhanced fraud protection As these trends become more mainstream, retail organizations may notice an increasing demand for new payment options.

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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Put Facebook and cryptocurrency in the same sentence, and you’re guaranteed headlines. Facebook’s Planned ‘Coin’ – Much Ado About We-Don’t-Know-What Given Facebook’s 2.4 billion monthly active users, any move the company makes is noteworthy.

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How to Use Blockchain in Marketing Data Security

Kissmetrics

When cryptocurrencies emerged, it was primarily used for seedy transactions on the dark web. This technology can do more than buy and sell cryptocurrencies. It has the potential to impact how we work, even if you’re not planning to accept cryptocurrency as a payment method. What does this mean for marketers?

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4 Ways Retailers Can Add Crypto Successfully

Retail TouchPoints

Many people in finance and retail considered 2021 the “year of the cryptocurrency.” While the NYC payroll department likely cannot do that, it signals the mayor’s intentions to encourage cryptocurrency adoption. These machines function the same as traditional ATMs, with the extra capability of purchasing and storing cryptocurrencies.

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Central Bank Digital Currency In India: The New Money Is Here!

Forrester eCommerce

Things have been a little hazy around the use of cryptocurrencies in India. To those following the market, it was clear […] India’s central bank, Reserve Bank of India (RBI), is now focusing on Central Bank Digital Currency (CBDC).