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Why DTC Brands Are Joining The OTT Movement

RTP blog

It’s no secret that many DTC brand’s claim to fame is forward-thinking social campaigns — just look at Dollar Shave Club’s now-famous video, “Our Blades are F ing Great”. But social only goes so far, and many DTC brands have saturated those audiences and are looking for ways to expand into additional markets.

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How to Use Blockchain in Marketing Data Security

Kissmetrics

You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. Blockchain is a possible solution to giving customers peace of mind over their data. Every couple of months, you hear news stories about companies experiencing customer data leaks.

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How Customer Data Can Take Your Retail Business To The Next Level

RetailMinded

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand. There are several ways to collect customer data.

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July 2019 Monthly Marketing Recap

ROI Revolution

Before that , we learned about Google Marketing Live 2019 , the anniversary of GDPR and what it meant for collecting customer data , how marketers are using artificial intelligence, and more. . Ecommerce makes it possible to charge customers differently instead of having a universal price. Marketing News Highlights.