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Asda Hires First Digital Chief, Expands Efforts to Encourage Girls to Consider Careers in Tech

Retail TouchPoints

Image courtesy Asda The workshops feature members of the Asda Data Team alongside representatives from Girls in Data who present a curriculum covering cryptography, Power Bi, Scratch Advanced and Smart Devices Group Task.

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How to Use Blockchain in Marketing Data Security

Kissmetrics

Here’s what you need to know about its effect on the digital marketing industry. Why Should You Use Blockchain in Marketing Data Security? Marketers can leverage blockchain by giving customers transparency and data protection while combating fraud and building brand recognition. What does this mean for marketers?

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Passkeys: A Trifecta of Benefits for Easier and Safer Online Shopping

Retail TouchPoints

But in order for passkeys to become mainstream , we need to cross the chasm to the early majority in the market in order for the technology to take off — and this is where the ecommerce sector is setting the pace in 2024. For over a decade, her work has been focused on identity, cryptography and application security.

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Why DTC Brands Are Joining The OTT Movement

RTP blog

But social only goes so far, and many DTC brands have saturated those audiences and are looking for ways to expand into additional markets. This will allow marketers to drive informed decisions, with insights that will paint a much more valuable picture of their TV advertising campaigns, and work in conjunction with social media.

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How Customer Data Can Take Your Retail Business To The Next Level

RetailMinded

Furthermore, understanding your customer base can help you make better marketing and advertising decisions and analyze security trends in cryptography. First, it allows businesses to understand their target market better. This understanding can be used to make more informed marketing decisions.

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July 2019 Monthly Marketing Recap

ROI Revolution

Welcome to lucky edition #3 of ROI Revolution’s Monthly Marketing Recap series! Last month , we covered marketing news like IRCE 2019, exciting campaigns we saw in June, and recent innovative augmented reality (AR) use cases. Marketing News Highlights. Amazon Prime Day 2019. Ecommerce + Consumer Packaged Goods.

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Things You Need To Know About Cryptocurrency

365 Retail

You might have heard the news that the Crypto market is performing well. Instead of any central authority, here cryptography is used for confirming transactions and that too on a publicly distributed ledger. You might get surprised to know that the Crypto market has thousands of Cryptocurrencies with verifying values.