Why DTC Brands Are Joining The OTT Movement
RTP blog
JANUARY 3, 2020
It’s no secret that many DTC brand’s claim to fame is forward-thinking social campaigns — just look at Dollar Shave Club’s now-famous video, “Our Blades are F ing Great”. But social only goes so far, and many DTC brands have saturated those audiences and are looking for ways to expand into additional markets. Measurement That Matters.
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