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Standard vs. Custom BigCommerce Themes: Which Is Right for Your Store?

Groove

While it may not be the most important factor when it comes to SEO rankings , the appearance of a website is highly important when you want to make the right impression on your customers. With BigCommerce, you have the option to use pre-designed standard themes or build your own custom themes. But which one is the best choice?

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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

Retailers can avoid this problem by tapping into customer authentication psychology. It’s because customers actively reject change. As a retailer, your login process affects customer behavior and loyalty. What might sound like an unlikely scenario happens all the time – a FIDO Alliance study found that U.S.

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Walmart Pilots Free App with Live Visual Interpretation for Blind Customers

Retail TouchPoints

Walmart has debuted a pilot program with Aira , a mobile app that connects blind and low vision customers with a sighted interpreter who can describe products, labels and prices in real time. Aira’s professional visual interpreters are trained to offer objective feedback, which keeps the customer in charge of their own choices.

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Hanna Andersson’s Secret Digital Sauce: Personal Shoppers and a Relentless Focus on the Customer

Retail TouchPoints

Companies that put customers at the forefront of everything they do tend to thrive in ecommerce,” said Lapic in an interview with Retail TouchPoints. Hannah Anderson is this beautiful, 40-year-old heritage brand, and the customers come back routinely year on year — it’s a very loyal customer base.

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Omnichannel Personalization: From In-Store to Online and Everything in Between

To actually work as they’re supposed to, omnichannel experiences require tightly integrated customer and operations experiences. Explore the building blocks of personalization across channels and touchpoints in this masterclass, featuring real-world examples of how to apply a customer-centric lens to drive business outcomes for your brand.

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Army & Air Force Exchange Deploys AI-Powered Customer Service Chatbot

Retail TouchPoints

The Army & Air Force Exchange Service (AAFES) , a retailer serving American soldiers, airmen, guardians and their families, has expanded its partnership with Manhattan Associates to include the solution providers AI-powered customer service chatbot. Related Reading: How AI Assistants are Already Reshaping Shopping

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7 Ways Service Providers can Motivate Customers with Digital Incentives

Retail TouchPoints

Consider: A big discount will likely bring customers through the door, but will they come back? Not only do discounts tend to de-value a product in a customers mind , they also train the customer to expect that lower price. And they dont really provide the best value for the service provider or the customer.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage and financial stability!

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Composable Commerce Reference Architecture 2024 Edition

Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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Embrace Business Complexity With Real-Time Inventory Data

Delivering a seamless omnichannel experience has become a standard expectation for customers, but doing so requires a special ingredient.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Highlights from the playbook include how to: Score your brand’s personalization against others Use AI to boost personalization Unify your customer data Achieve a curated, scalable tech stack Get internal teams to collaborate on cross-channel experiences

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Retails Next Frontier: Exploring and Proving the Value of AI

It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. Then, explore use cases of AI in various industries and how it can quickly impact sales, conversions, and customer experience. AI is everywhere. But not every use of AI provides the same value to your brand.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. But can retailers actually deliver? So what are the potential solutions?

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation.