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5 Reasons Why Your Business Should Focus on Customer Data

Retail TouchPoints

As 76% of businesses that are advanced in their integration of technology, business goals and analytics report a more favorable market position, retailers today can’t miss out on using customer data to improve virtually every aspect of their operations. . Adapt your offerings. Marketers today use 9.4

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Customer Data Platforms Show That Playing The Long Game Pays Off

Forrester eCommerce

Forrester has published The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. Given the heavy buyer and vendor interest in customer data platforms it evokes the obvious question “What took you so long?!” For context, consider the history […]

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Glassdoor’s Mishandling Of Customer Data Has Users Heading For The Exits

Forrester eCommerce

Glassdoor sparked public ire after it covertly added users’ real names, jobs, and job titles to their previously anonymous profiles. While Glassdoor tried to reassure users that the move isn’t a big deal and that their reviews will remain anonymous, users are understandably unsettled by the company unmasking their identities.

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Klaviyo CDP: Revolutionizing Customer Data Platforms for Enterprise Brands

Groove

Legacy marketing solutions fell short, lacking the robust customer data foundation required to do so correctly. The Shortcomings of Legacy CDPs Previous customer data platform offerings, although innovative at launch, were often limited in scope and functionality.

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The Personalization Playbook: 2024 Strategies

Highlights from the playbook include how to: Score your brand’s personalization against others Use AI to boost personalization Unify your customer data Achieve a curated, scalable tech stack Get internal teams to collaborate on cross-channel experiences

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Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact

Retail TouchPoints

In the traditional shopping experience, a customer uses a search or navigation menu on a site to view, for example, sunscreen options. For retailers, the value of generative AI lies not only in its content creation capabilities but also in its ability to integrate customer data, resulting in highly relevant and personalized interactions.

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Meet Zeid Khater, Forrester’s Newest Analyst Covering Customer Data and Analytics

Forrester eCommerce

How Did You Get Interested in Data and Analytics? Tell Us About Yourself I was born in Amman, Jordan. Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. Growing […].

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention. Hear from experts who have mastered the art of using data to not only meet customer expectations, but exceed them, creating loyal customers who keep coming back.