Retail TouchPoints

FEBRUARY 9, 2023

When the first Batteries Plus opened in 1988 in Green Bay, Wis. it was a groundbreaking retail concept, in many ways heralding a new era of personal computing and electronics.

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Forrester eCommerce

AUGUST 26, 2020

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

Customer Experience 508

Customer Experience Customer Data Customer B2C 508

Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 459

Marketing Customer Data Customer B2C 459

Forrester eCommerce

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Customer Data 418

Customer Data Customer B2C Marketing 418

Retail TouchPoints

OCTOBER 17, 2024

In the traditional shopping experience, a customer uses a search or navigation menu on a site to view, for example, sunscreen options. For retailers, the value of generative AI lies not only in its content creation capabilities but also in its ability to integrate customer data, resulting in highly relevant and personalized interactions.

Retail 308

Retail Customer Data Social Media Technology 308

Groove

OCTOBER 22, 2024

For instance, BigCommerce and Feedonomics make it easy to manage product data feeds across marketplaces and automatically update inventory levels so you don't run the risk of overselling. We helped a wine retailer transition to BigCommerce and solve complex inventory issues, resulting in more sales and revenue.

eCommerce Platforms 325

eCommerce Platforms Omnichannel Online Retail Multi-channel 325

Forrester eCommerce

MAY 3, 2021

Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that.

Customer Data 322

Customer Data Customer Marketing Customer Experience 322

Forrester eCommerce

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 284

B2C Customer Data Marketing Customer 284

Retail TouchPoints

MARCH 23, 2023

Prada Group will leverage the Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer to create unified customer profiles and deliver personalized experiences across every channel in real time. The retailer will tap into vast amounts of data in order to deliver relevant content to its customers at the right moments.

Omnichannel 312

Omnichannel Customer Experience Accessories Customer Data 312

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. Consumer behavior is constantly in flux.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Retail TouchPoints

DECEMBER 15, 2022

The automated personalization of its digital experience supported growth through: 13 million customer profiles in the Genie Customer Data Cloud; 150 profile attributes; and. ” Personalizing the customer journey has been at the center of Casey’s digital overhaul. 6 billion engagements captured.

Mobile 297

Mobile Arts Customer Loyalty Customer Data 297

Retail TouchPoints

JANUARY 17, 2023

In both retail and relationships, ghosting may seem like something that takes place out of the blue; however, romantic partners and customers have likely given signals, if only you knew when or where to look for them. For brands, these signals can be found in customer data.

Customer 321

Customer Customer Data Other Marketing 321

Retail TouchPoints

DECEMBER 17, 2024

Leveraging the power of generative AI, Manhattan Active Maven includes a customer service chatbot for end-user customers, as well as contact center agent capabilities that link into the customer data embedded in Manhattan Active Omni.

Customer 255

Customer Order Fulfillment Fulfillment Customer Data 255

Groove

APRIL 17, 2024

At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects. By syncing customer information such as demographics, purchase history, and browsing behavior with Google Ads, this integration allows you to create personalized, targeted ads that are more likely to resonate with your audience.

Customer Data 329

Customer Data Improvements eCommerce eCommerce Marketing 329

Groove

MARCH 6, 2024

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. It can also be used to automate various aspects of your campaign, including triggered emails.

Social Media 324

Social Media Customer Data Shopify Management 324

Retail TouchPoints

NOVEMBER 29, 2024

Success with Social Commerce Depends on Data That brings us to data. One of the downsides of selling on social commerce platforms is that the retailer doesn’t own the customer. That means less customer data coming to you.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

JULY 29, 2021

The Qubit CommerceAI models are designed to understand and react instantly to customer context in order to unlock more value from retailers’ entire product catalog. . Qubit CommerceAI combines customer data, including intent, and design tools with the goal of driving conversion rates and customer lifetime value while reducing abandonment.

Retail 306

Retail Customer Data eCommerce Management 306

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

Omnichannel 277

Omnichannel Customer Data eCommerce Platforms Technology 277

Groove

FEBRUARY 16, 2024

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

Shopify 269

Shopify Live Chat Customer Data Information 269

Groove

OCTOBER 11, 2024

Laws like TCPA and GDPR protect customer data and prevent businesses from invading messaging inboxes without permission. Personalization Options Customer data can help businesses tailor messages for better engagement. It also results in faster purchases.

Merchant Services 345

Merchant Services eCommerce Platforms eCommerce Marketing 345

Retail TouchPoints

MAY 22, 2023

As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.” “Tanger’s vision is to leverage insights and experience to inform the future of shopping,” said Andrew Wingrove, EVP and Chief Commercial Officer at Tanger in a statement. “As

Customer 306

Customer Customer Experience Customer Data Improvements 306

Retail TouchPoints

OCTOBER 30, 2024

Customers want personal, seamless, no-contact experiences, and each additional endpoint helps provide what today’s customers expect. Tablets and mobile devices put customer data at employees’ fingertips, allowing them to provide a personal shopping experience while reducing wait times.

Payment Services 269

Payment Services Customer Experience Customer Data Management 269

Retail TouchPoints

JANUARY 16, 2024

Transactional and Non-Transactional Loyalty Interactions The panelists stressed that continuously gathering customer data about this generation is vital, particularly since their pace of change has accelerated. Loyalty programs have long been a key tool for retailers to gather customer data, and that hasn’t changed.

Customer Data 289

Customer Data Customer Experience Fashion Customer 289

Retail TouchPoints

SEPTEMBER 9, 2024

Family Dollar will use solutions from Dunnhumby to make merchandising and category management more customer-centric across its store network.

Management 286

Management Customer Data Consumer Improvements 286

Retail TouchPoints

FEBRUARY 8, 2024

The digital marketplace solution from Intelligence Node — which is powered by generative AI and real-time data capture — generates comprehensive product listings and ratings for customers while also providing custom, data-rich insights to guide a company’s marketing strategies.

Customer Experience 278

Customer Experience Improvements Customer Data Information 278

Retail TouchPoints

APRIL 7, 2022

The geofenced virtual drive-thru solution provides these retailers with customer data linked to delivery, which will aid their marketing efforts and increase the potential for them to develop additional revenue streams.

Fulfillment 286

Fulfillment Customer Data Technology Customer 286

Groove

SEPTEMBER 1, 2020

Klaviyo is a data science company that focuses on making personalized content through data-driven decision making. The platform allows businesses to leverage rich customer data for segmentation, personalization, targeting and more. Klaviyo SMS.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 340

Retail Customer Experience Technology Customer Data 340

Groove

AUGUST 19, 2024

Integrating your eCommerce tech stack is key for creating a smooth experience for both customers and employees. Benefits of The Gorgias Klaviyo Integration Integrating platforms allows you to upgrade the customer experience provided by your eCommerce store, as well as increase the efficiency of your in-house team.

Customer Data 195

Customer Data Customer Experience Information eCommerce 195

Forrester eCommerce

NOVEMBER 21, 2024

As consumers look to stuff their stockings, marketers are ignoring an obvious gift waiting under their tree: zero-party data. This is data that customers volunteer about themselves, like their preferences, personal context, and purchase intentions.

Gifts 221

Gifts Customer Data Consumer Customer 221

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Sachin Dev is Director of Pre-Sales and Solutioning at Algonomy.

Multi-channel 246

Multi-channel POS Customer Data Channel 246

Retail TouchPoints

SEPTEMBER 29, 2023

In my experience, the brands that have done the best at building and maintaining trust in this new age have embraced the following TRUST framework when deploying AI: T ransparency on data and systems : The first tenet of building trust is to be extremely transparent about how brands capture and use customer data.

Customer Data 264

Customer Data Operations Technology Customer 264

Retail TouchPoints

APRIL 23, 2024

The Saks Media Network will leverage the company’s first-party customer data and traffic of over 435 million annual site visits to connect brands with consumers on Saks.com through sponsored product ads and on-site display banners.

Retail 264

Retail Customer Data Customer Experience eCommerce 264

Retail TouchPoints

OCTOBER 27, 2021

Like any model, the utility of Shapley values in retail marketing rests on a business’ data infrastructure. The neural network can thus learn from the historical data and estimate the probability of conversion for all existing combinations of touch points and sequences of interaction across the entire customer journey.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Groove

OCTOBER 11, 2024

Personalization is key as well, and you can leverage customer data to give your messages a personal touch. Whether it consists of promotions, educational content, or updates, relevance is key to keeping your audience engaged. Your emails should also reflect your brand identity through consistent design and messaging.

Management 365

Management Marketing eCommerce Recommendation 365

Retail TouchPoints

JUNE 9, 2023

There’s the AI-powered Customer Data Platform provider Pairzon , AI imaging provider Claid.ai ; and AI-powered inventory optimization from syrup. Another channel gaining traction is live shoppable video, represented by eStreamly.

Presentation 277

Presentation Customer Data Channel Operations 277