Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Retail TouchPoints

FEBRUARY 26, 2025

When customer data is exposed in a cyberattack, criminals can use it to commit fraud. Fraudsters can steal employee credentials to expose customer data. Both kinds of incidents affect the bottom line and both can impact the companys image with customers. Vendor communication. Site security is also a concern.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Groove

OCTOBER 11, 2024

Laws like TCPA and GDPR protect customer data and prevent businesses from invading messaging inboxes without permission. Personalization Options Customer data can help businesses tailor messages for better engagement. It also results in faster purchases.

Merchant Services 352

Merchant Services eCommerce Platforms eCommerce Marketing 352

Retail TouchPoints

OCTOBER 30, 2024

Customers want personal, seamless, no-contact experiences, and each additional endpoint helps provide what today’s customers expect. Tablets and mobile devices put customer data at employees’ fingertips, allowing them to provide a personal shopping experience while reducing wait times.

Payment Services 269

Payment Services Customer Experience Customer Data Management 269

Retail TouchPoints

DECEMBER 17, 2024

Leveraging the power of generative AI, Manhattan Active Maven includes a customer service chatbot for end-user customers, as well as contact center agent capabilities that link into the customer data embedded in Manhattan Active Omni.

Customer 261

Customer Order Fulfillment Fulfillment Customer Data 261

Retail TouchPoints

FEBRUARY 9, 2023

When the first Batteries Plus opened in 1988 in Green Bay, Wis. it was a groundbreaking retail concept, in many ways heralding a new era of personal computing and electronics.

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Retail TouchPoints

NOVEMBER 29, 2024

Success with Social Commerce Depends on Data That brings us to data. One of the downsides of selling on social commerce platforms is that the retailer doesn’t own the customer. That means less customer data coming to you.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Groove

OCTOBER 11, 2024

Personalization is key as well, and you can leverage customer data to give your messages a personal touch. Whether it consists of promotions, educational content, or updates, relevance is key to keeping your audience engaged. Your emails should also reflect your brand identity through consistent design and messaging.

Management 370

Management Marketing eCommerce Recommendation 370

Forrester eCommerce

AUGUST 26, 2020

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

Customer Experience 508

Customer Experience Customer Data Customer B2C 508

Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 459

Marketing Customer Data Customer B2C 459

Retail TouchPoints

MARCH 4, 2025

Martens has selected the Amperity customer data cloud solution to support its global data and marketing operations strategy.

Channel 179

Channel Customer Customer Data Operations 179

Retail TouchPoints

NOVEMBER 21, 2024

In October, Beyond committed to invest $40 million in the struggling home goods retailer as part of a wide-reaching partnership that would combine The Container Store’s brick-and-mortar footprint with Beyond’s customer data platform, loyalty and payment programs.

Payments 278

Payments Payment Services Customer Data Operations 278

Retail TouchPoints

NOVEMBER 22, 2024

This integrated approach allows retailers to provide consumers with the flexibility to earn rewards across various platforms, enhancing customer satisfaction, increasing visibility and optimizing return on ad spend.

Banking 277

Banking Travel Consumer Marketing 277

Forrester eCommerce

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Customer Data 418

Customer Data Customer B2C Marketing 418

Retail TouchPoints

MARCH 5, 2025

CDPs : A Customer Data Platform is a valuable tool for a retail media business to unify its customer view from the rich first-party data that comes from being a retailer.

Retail 238

Retail Marketing Technology Presentation 238

Retail TouchPoints

OCTOBER 21, 2024

Adding verification steps or introducing slight delays in the refund process also can help deter fraudulent claims without significantly impacting the experience of legitimate customers. Data analytics plays a crucial role in identifying and preventing refund fraud.

Retail 278

Retail Payment Services Technology Payments 278

Retail TouchPoints

NOVEMBER 27, 2024

True omnichannel expertise means sharing customer data across online and offline touch points. Apple, for instance, has created an in-store community for its tech-savvy target market, which often defaults to digital channels for purchases. Showcase your brand, reflect shopper values.

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

NOVEMBER 28, 2024

According to McKinsey , digital trust principles are nearly as important as price and delivery speed, with over 50% of consumers choosing to buy online only from companies known for safeguarding customer data. Payments Innovation is the Bottom Line Deloitte Consulting forecasts 2024 holiday retail sales to increase between 2.3%

Payment Services 298

Payment Services Payments Merchant Services Omnichannel 298

Retail TouchPoints

NOVEMBER 14, 2024

Sustained success in the retail industry often relies on the direct relationships businesses establish with their customers, and price hikes can undermine these relationships. In addition, retailers are responsible for vast amounts of financial and personal customer data, and breaches leave consumers themselves vulnerable to fraud and theft.

Retail 277

Retail Payment Services Consumer Management 277

Retail TouchPoints

DECEMBER 5, 2024

Customer and product information at their fingertips What are some of the functionalities and data that your POS system needs to serve up? Well, let’s start with customer data. Associate POS adoption depends on getting the user experience right.

POS 275

POS Payment Services Shipping Costs Fulfillment 275

Retail TouchPoints

OCTOBER 24, 2024

Lemonis hinted at this strategic shift when reporting the company’s Q1 2024 earnings earlier this year, sharing that Beyond had entered a “wide-scoping” relationship with Salesforce centered on cleaning and better leveraging all the customer data Beyond now has from its combined brands.

Marketing 263

Marketing Reference Improvements Customer Data 263

Retail TouchPoints

MARCH 10, 2025

I drew on some of my experiences as a retailer, focusing on loyalty and using customer data, Hawkins said in an interview with Retail TouchPoints. After all, as the CEO of the Center for Advancing Retail & Technology , he has seen his fair share of retailers struggling to keep up with the industrys rapid pace of change.

Retail 200

Retail Technology Customer Loyalty Books 200

Forrester eCommerce

MAY 3, 2021

Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that.

Customer Data 322

Customer Data Customer Marketing Customer Experience 322

Retail TouchPoints

MARCH 3, 2025

But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Retail TouchPoints

FEBRUARY 12, 2025

By embracing ASPM and addressing the complexities of their application environments, retailers can dramatically improve their security posture, protect customer data and ensure business continuity in the face of evolving threats.

Retail 277

Retail Technology Supplies Operations 277

Retail TouchPoints

MARCH 23, 2023

Prada Group will leverage the Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer to create unified customer profiles and deliver personalized experiences across every channel in real time. The retailer will tap into vast amounts of data in order to deliver relevant content to its customers at the right moments.

Omnichannel 312

Omnichannel Customer Experience Accessories Customer Data 312

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. Consumer behavior is constantly in flux.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Retail TouchPoints

MARCH 6, 2025

More tangibly, your business can also suffer financial and legal consequences if customer data is compromised in a breach. How to Protect your Brands Online Identity Shockingly, two-thirds of brands say they essentially rely on their own customers as a source of threat intelligence on impersonation attacks.

Payment Services 232

Payment Services Social Media Download Information 232

Retail TouchPoints

DECEMBER 15, 2022

The automated personalization of its digital experience supported growth through: 13 million customer profiles in the Genie Customer Data Cloud; 150 profile attributes; and. ” Personalizing the customer journey has been at the center of Casey’s digital overhaul. 6 billion engagements captured.

Mobile 297

Mobile Arts Customer Loyalty Customer Data 297

Forrester eCommerce

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 284

B2C Customer Data Marketing Customer 284

Groove

APRIL 17, 2024

At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects. By syncing customer information such as demographics, purchase history, and browsing behavior with Google Ads, this integration allows you to create personalized, targeted ads that are more likely to resonate with your audience.

Customer Data 337

Customer Data Improvements eCommerce eCommerce Marketing 337

Retail TouchPoints

JANUARY 17, 2023

In both retail and relationships, ghosting may seem like something that takes place out of the blue; however, romantic partners and customers have likely given signals, if only you knew when or where to look for them. For brands, these signals can be found in customer data.

Customer 321

Customer Customer Data Other Marketing 321

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Personalization can take many forms, from customized product recommendations to special offers based on past purchase behavior. How to Implement: Use customer data to send personalized emails or offers, such as birthday discounts or promotions, based on their purchase history.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Groove

MARCH 6, 2024

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. It can also be used to automate various aspects of your campaign, including triggered emails.

Social Media 336

Social Media Customer Data Shopify Management 336

Retail TouchPoints

JULY 29, 2021

The Qubit CommerceAI models are designed to understand and react instantly to customer context in order to unlock more value from retailers’ entire product catalog. . Qubit CommerceAI combines customer data, including intent, and design tools with the goal of driving conversion rates and customer lifetime value while reducing abandonment.

Retail 306

Retail Customer Data eCommerce Management 306

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

Omnichannel 277

Omnichannel Customer Data eCommerce Platforms eCommerce 277