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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

For instance, BigCommerce and Feedonomics make it easy to manage product data feeds across marketplaces and automatically update inventory levels so you don't run the risk of overselling. Consistent Brand Experience Consistency is one of the keys to a positive customer experience.

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Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact

Retail TouchPoints

In the traditional shopping experience, a customer uses a search or navigation menu on a site to view, for example, sunscreen options. Today’s retailers have every incentive to ensure all customer inquiries are promptly and adequately addressed. The user can filter by price, shade, brand, style, etc.

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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

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How to Upgrade Stale Customer Experiences

Retail TouchPoints

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

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Don’t Wait Until Black Friday to Protect Your Endpoints

Retail TouchPoints

Customers want personal, seamless, no-contact experiences, and each additional endpoint helps provide what today’s customers expect. Tablets and mobile devices put customer data at employees’ fingertips, allowing them to provide a personal shopping experience while reducing wait times.

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It’s Time For CMOs To Pay More Attention To Employees

Forrester eCommerce

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

Success with Social Commerce Depends on Data That brings us to data. One of the downsides of selling on social commerce platforms is that the retailer doesn’t own the customer. That means less customer data coming to you.