RTP blog

OCTOBER 15, 2018

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. Why Should Retailers Collect Customer Data? What Questions Should Retailers Ask To Collect Relevant Customer Data?

Customer Data 150

Customer Data Customer X-cart Retail 150

Retail TouchPoints

OCTOBER 30, 2024

Endpoints, like laptops, tablets, mobile and BYOD devices, public cloud infrastructure and SaaS applications play a bigger role in retailers’ business and how they engage with their customers. Customers want personal, seamless, no-contact experiences, and each additional endpoint helps provide what today’s customers expect.

Payment Services 269

Payment Services Customer Experience Customer Data Management 269

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024. of ecommerce sales in 2024.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Optimizely

MAY 30, 2017

The problem is that marketers still aren’t thinking about web push in terms of how it can improve the customer experience – which is a pity, because highlighting the unique value it can deliver is the most effective way to get shoppers to opt-in. When customers are looking at specific products but may need more information.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

RTP blog

MARCH 2, 2018

By Paul Millette, Carousel Industries For arguably anyone in retail, the conversation of “delivering the ultimate customer experience” is as prolific as discussions about inventory management, supply chain operations and P&L statements. 1 driver in bolstering the customer experience.

Customer Experience 150

Customer Experience Customer Supplies Point of Sale 150

GetElastic

JANUARY 14, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 136

Customer Experience Customer Multichannel Social Media 136

RTP blog

JANUARY 17, 2018

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. The benefits extend beyond the sales associate too.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

POS 279

POS Department Stores Payment Services Point of Sale 279

Retail TouchPoints

JULY 29, 2020

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. We think this tool is empowering and really exciting, not only for the Guides, but also for the customers.”.

Omnichannel 317

Omnichannel eCommerce POS Operations 317

BigCommerce

DECEMBER 20, 2017

Community Building, Customer Engagement & CRM. Mobile Optimization. CRO & Data-Driven Optimizations. Localization, Personalization and Customer Experience. Localization is a segment of personalization, and all personalization aims at bettering the customer experience. Mobile Optimization.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Retail TouchPoints

OCTOBER 25, 2023

. “The holiday season is a stressful season — it’s more, more, more — including customers shopping for more product categories simultaneously,” said Jackie Walker, Head of Retail Experience Strategy for North America at Publicis Sapient in an interview with Retail TouchPoints.

Multi-channel 317

Multi-channel Customer Experience Mobile Customer 317

Retail TouchPoints

DECEMBER 16, 2022

A mobile point-of-sale (mPOS) system, which consists of software and portable hardware that processes retail transactions, is one option that has helped alleviate the pressure caused by labor shortages. Mobility is essential for assisted selling success. mPOS solutions provide real-time analytics and customer data.

Technology 278

Technology Payment Services Retail POS 278

GetElastic

DECEMBER 7, 2017

Retail Customer Experience ). Here are some ways leading companies are using checkout-less shopping to create a frictionless shopping experience. The technology changes the customer experience and opens new marketing opportunities. Keep them waiting for 2.5 minutes, and they get annoyed.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

GetElastic

DECEMBER 7, 2017

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). Here are some ways leading companies are using checkout-less shopping to create a frictionless shopping experience. Keep them waiting for 2.5

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246

BigCommerce

NOVEMBER 28, 2017

That’s why below you’ll find aggregated data across tens of thousands of online brands that shows: Year over year same-store sales and orders data. mobile and iOS v. Get The Data Now. Mobile Orders Surpass 50%. Mobile orders have surpassed desktop orders on all Cyber Week days except for Cyber Monday.

BigCommerce 415

BigCommerce Merchant Services Small Business Retail Food and Beverages 415

Kibo

APRIL 5, 2021

Order management’s role in delivering the type of leading customer experience (CX) that today’s shoppers expect is clear. Consequently, it presents a great opportunity for companies to assess their current order management software, and to determine if it has what it takes to attract and retain customers.

Customer Experience 117

Customer Experience Management Customer Payment Services 117

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14 billion digital shoppers today.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14 billion digital shoppers today.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Retail TouchPoints

DECEMBER 5, 2024

Associate POS adoption depends on getting the user experience right. Customer and product information at their fingertips What are some of the functionalities and data that your POS system needs to serve up? Well, let’s start with customer data.

POS 275

POS Payment Services Shipping Costs Fulfillment 275

Retail TouchPoints

AUGUST 14, 2020

Priorities may be changing, but retailers still need to provide a superior customer experience, added webinar panelist Caila Schwartz, Senior Industry Strategist at Salesforce Commerce Cloud. Given the proliferation of shopping platforms, retail marketers are striving to make the checkout experience easy. Currently, only 35%.

Webinar 289

Webinar Consumer Payments Marketing 289

Retail TouchPoints

JUNE 30, 2021

Transformative shifts in consumer behavior have forever changed the dynamic between customers and the businesses they patronize. As a result, customers are increasingly turning to mobile devices to shop and becoming loyal to retailers that deliver digital experiences tailored to their unique preferences.

Merchant Services 253

Merchant Services Payment Services Payments Customer 253

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

JUNE 11, 2021

Now more than ever, retailers are looking for solutions to create more seamless in-person and digital customer experiences. Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue.

Payment Services 248

Payment Services Payments Retail Sporting Goods 248

Retail TouchPoints

MARCH 9, 2022

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. The rest are at risk of losing customer loyalty, brand affinity and revenue. Identifying the Right Use Cases.

Retail 306

Retail Customer Data Customer Experience Social Media 306

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. By 2025, mobile sales are expected to account for 44% of retail ecommerce in the U.S.,

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Retail TouchPoints

OCTOBER 27, 2021

A customer journey that started from a mobile ad, followed by a trip or two to a physical store during the research phase before completing the conversion online through an ecommerce store, is difficult to map, let alone derive insights for the post-purchase experience.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Retail TouchPoints

JANUARY 27, 2021

This left smaller retailers searching for ways to boost online sales performance and customer experiences in the face of such stiff competition, especially for leveraging big-ticket retail events — Black Friday, Cyber Monday, Christmas — for securing much-needed revenue. Originally from New York, Shin now lives in Munich.

Retail 279

Retail Social Media Channel Multichannel 279

Retail TouchPoints

NOVEMBER 23, 2021

Also, because of the proliferation of mobile and social, it’s incredibly simple for brands to have 1:1 conversations with consumers, meaning — in theory — less can be spent on marketing. Failing to do so can result in wasted investment, ineffective decision making and, worst of all, a poor customer experience that leads to churn.

Retail 279

Retail Mobile Consumer Omnichannel 279

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Groove

MAY 3, 2018

That's why many brands are investing in tools like Yotpo to manage their customer-generated reviews and content. Yotpo is a user-generated content platform that helps brands collect, distribute and use content to improve their customer experiences. With a mobile-first UI, custom tier names and VIP program capabilities, Smile.io

BigCommerce 285

BigCommerce Marketing eCommerce Social Media 285

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Retail TouchPoints

JUNE 30, 2022

Just how much do people value a high-quality customer experience (CX) nowadays? According to research by PWC , consumers are willing to pay up to a 16% price premium for a product or service that comes with a superior customer experience. More online orders mean higher return rates, and thus more customer interactions.

Omnichannel 264

Omnichannel Customer Experience Channel Technology 264

Retail TouchPoints

AUGUST 31, 2022

Melissa Minkow, Director, Retail Strategy, CI&T : “Though ecommerce and mobile commerce sales will continue to grow, brick-and-mortar will still play a key role in holiday, especially when it comes to omnichannel strategy. Further digitizing the in-store side would maximize speed and convenience while empowering the customer.

Omnichannel 289

Omnichannel Toys Shipping Costs Mobile 289

Retail TouchPoints

SEPTEMBER 20, 2024

Enhance Ad Placement and Personalization with Data and AI To stand out among the competition, retailers must showcase how they can leverage a wealth of first-party customer data to provide detailed information about customer segments that are interested in CPGs’ products and their specific preferences.

Retail 278

Retail Workshop Social Media Omnichannel 278

Retail TouchPoints

JUNE 10, 2024

The next level of first-party data marketing is using a customer data platform (CDP) or a marketing data warehouse to build audiences with data from different sources of tools and technology, such as a CRM, ERP, POS system and digital analytics, social media or email platforms.

Marketing 299

Marketing Customer Social Media POS 299