Retail TouchPoints

NOVEMBER 6, 2023

As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores. With online purchases making up 15.1%

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Omnichannel Social Media Channel Mobile 312

Retail TouchPoints

MARCH 9, 2023

“We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand. said Hawkins.

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Omnichannel Social Media Mobile Channel 279

Retail TouchPoints

MAY 3, 2023

And we push the limits using high-performing feature engineering technology that can successfully manage Big Data data marts, provide visibility for business intelligence users and guide marketing campaigns. As we all know, in marketing, the main goal is to know the customer. “By trillion in value.

POS 276

POS Customer Experience Customer Technology 276

Retail TouchPoints

JUNE 9, 2022

Using a combination of online and offline data sourced from across its organization, The Home Depot will offer product suggestions designed to help customers complete projects on which they are embarking. In April 2022, the retailer appointed Matt Carey to the newly created role of EVP of Customer Experience.

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Omnichannel Customer Experience Customer Data Improvements 275

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. What is an omnichannel marketing strategy?

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Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

NOVEMBER 28, 2024

Five Payments Innovations to Enhance Holiday Shopping Experiences As consumer expectations evolve, payments innovations create key differentiators for retailers and exceptional shopping experiences for their customers. Jean-Marc Thienpont is the Head of Omnichannel and Biometric Solutions at J.P. and 3.3%, to nearly $1.59

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Payment Services Payments Merchant Services Omnichannel 298

Retail TouchPoints

FEBRUARY 9, 2023

Tying in the company’s online efforts with its stores is a key part of Detenber and Bundschuh’s efforts to create an omnichannel offering that appeals to the modern-day consumer. That is information and data that my team populates, checks and cross-references, and that is also the same data set that then fuels the online experience as well.”

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Customer Data Customer Omnichannel Electronics 237

Retail TouchPoints

NOVEMBER 11, 2021

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support, commerce, sales, loyalty, product and other CX channels.

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Omnichannel Customer Retail Customer Data 147

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

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B2B eCommerce BigCommerce Omnichannel 263

Groove

OCTOBER 11, 2024

Laws like TCPA and GDPR protect customer data and prevent businesses from invading messaging inboxes without permission. Benefits of a Text Message Marketing Solution for eCommerce Companies experience a variety of benefits when they employ text message marketing. It also results in faster purchases.

Merchant Services 345

Merchant Services eCommerce Platforms eCommerce Marketing 345

ESW

SEPTEMBER 29, 2023

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

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Omnichannel Payment Services Merchant Services Multichannel 146

Optimizely

MAY 30, 2017

The problem is that marketers still aren’t thinking about web push in terms of how it can improve the customer experience – which is a pity, because highlighting the unique value it can deliver is the most effective way to get shoppers to opt-in. When customers are looking at specific products but may need more information.

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Customer Experience Channel Improvements Customer 170

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

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Customer Experience Customer Multichannel Social Media 150

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Aside from how the products are displayed comes how the customer discovers them.

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Retail TouchPoints

OCTOBER 27, 2022

. “Receiving the medical support pets need throughout their lives is critical for both pets and their families,” said Jenny Wolski, SVP of Omnichannel Customer Experience at Petco in a statement. ” Pet healthcare has been a focal point of Petco’s growth strategy.

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Supplies Omnichannel Customer Data Customer Experience 274

Retail TouchPoints

AUGUST 13, 2021

The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels. Going forward, the ecommerce business will become “The Bay,” while the banner’s 86 stores will continue operating as Hudson’s Bay.

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eCommerce Operations Customer Experience Omnichannel 299

Kibo

APRIL 5, 2021

Order management’s role in delivering the type of leading customer experience (CX) that today’s shoppers expect is clear. Consequently, it presents a great opportunity for companies to assess their current order management software, and to determine if it has what it takes to attract and retain customers.

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Customer Experience Management Customer Payment Services 117

Retail TouchPoints

JULY 17, 2024

Automating manual processes can increase productivity, reduce costs and improve the customer experience. Digital Transformation Brings Cybersecurity Risks The retail sector has long been an attractive target for cyberattacks, as operators hold a significant amount of sensitive customer data. What’s the Solution?

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Payment Services Retail Customer Experience Supplies 264

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. Learn how to make your touchpoints consistent, well-designed, and connected to provide a completely seamless experience. Learn more!

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Omnichannel Live Chat Customer Social Media 148

Retail TouchPoints

JUNE 30, 2022

Just how much do people value a high-quality customer experience (CX) nowadays? According to research by PWC , consumers are willing to pay up to a 16% price premium for a product or service that comes with a superior customer experience. Providing heightened security around the communications network.

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Omnichannel Customer Experience Channel Technology 264

Retail TouchPoints

JULY 10, 2024

Even before that we were exploring omnichannel, but this was the tipping point where we realized that the store could play a different role,” she said. This is showing us how important it is to really understand how [customers] are integrating [physical and digital], because this is the winning part of the recipe. ”

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Fulfillment Omnichannel Customer Experience Shopping Carts 255

Retail TouchPoints

JANUARY 5, 2023

s track record of staying one step ahead of the competition is enabled by: A forward-looking data management strategy that combines insights from dozens of data inputs; Strategic use of that data across customer experience, marketing and product development; and. Data is at the Center of Everything’.

Customer Experience 306

Customer Experience Customer Data Consumer eCommerce 306

Retail TouchPoints

JULY 5, 2022

But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable. What the research found that was a little surprising to me was the importance of customer experience,” said Anderson. “If

Shipping Costs 323

Shipping Costs eCommerce Retail Merchant Services 323

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Retail TouchPoints

DECEMBER 28, 2021

Ideally, of course, omnichannel retailers will find ways to provide a seamless experience no matter what touch point a shopper uses or where they are in their purchase journey. Moving Closer to the Omnichannel Ideal. That omnichannel view of understanding is terribly important.”. It’s true that double-digit growth in U.S.

eCommerce 279

eCommerce Omnichannel Fulfillment Order Fulfillment 279

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. Holiday shopping season is upon us. billion for the first time, according to Adobe Analytics. Expect the Unexpected.

Shipping Costs 264

Shipping Costs Retail Omnichannel Supplies 264

Retail TouchPoints

APRIL 20, 2022

This technology is useful in cities and states that don’t allow customers to see the product.” As cannabis brands like Cookies and Dr. Greenthumb’s try to up their “retail cred,” they are focusing on omnichannel storytelling and high-touch service. Using Analytics and Customer Data to Localize and Personalize Cannabis Retailing.

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Retail Social Media Technology Events 354

Retail TouchPoints

AUGUST 30, 2023

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 4: Provide better product detail for customer ease.

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Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

MAY 22, 2023

“As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.”

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Customer Customer Experience Customer Data Improvements 306

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Unify customer data and insights: We know customer data is critical for personalization.

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Multi-channel Retail Customer Experience Customer Data 246

Retail TouchPoints

MAY 12, 2021

But behind the numbers is a little-heralded success story, a story of nimble adjustments and the jewelry vertical’s embrace of digital and omnichannel initiatives to better serve customers. Pandora has already begun to integrate the omnichannel experience by offering by in-store and curbside pickup. Agility Pays Off.

Jewelry 269

Jewelry Multichannel Retail Merchant Services 269

Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

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POS Department Stores Payment Services Point of Sale 279

Retail TouchPoints

FEBRUARY 8, 2022

“One of the key pillars for our awareness goals is to partner with like-minded brands and businesses to get product exposure in front of a new set of customers,” explained INBLOOM Co-founder and CEO Tushar Adya in an interview with Retail TouchPoints. Harnessing the Collective Power of Customer Data.

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Beauty and Health Food and Beverages Omnichannel Social Media 290

Retail TouchPoints

JUNE 22, 2021

The company received a $200 million equity investment in a round led by Insight Partners, which will help her enhance omnichannel capabilities, including fulfillment and logistics improvements. It obviously reduces costs as well (by divesting physical assets), potentially enabling these companies to reach profitability more quickly.”. “It

Other 216

Other Specialty Retailers Apparel Department Stores 216

Retail TouchPoints

JANUARY 2, 2023

The weakest links in supply chains are mostly targeted by the attackers, with irreparable impact on business performance and customer experience for the retailers. Fetching useful insights from customer data. Taking the right technological path to deliver a superior customer experience.

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Supplies Retail Technology Omnichannel 317

Retail TouchPoints

AUGUST 31, 2022

And 64% of all consumers have purchased a virtual good or taken part in a virtual experience or service in the past year.”. Prediction 2: Operational Excellence will Help Omnichannel Retailers Stand Apart. Further digitizing the in-store side would maximize speed and convenience while empowering the customer.

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Omnichannel Toys Shipping Costs Mobile 289