Retail TouchPoints

APRIL 7, 2021

Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations. We want to test whether we can put it further up on the PLP.

Recommendation 191

Recommendation Apparel eCommerce Customer 191

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Retail TouchPoints

MARCH 10, 2025

I drew on some of my experiences as a retailer, focusing on loyalty and using customer data, Hawkins said in an interview with Retail TouchPoints. After all, as the CEO of the Center for Advancing Retail & Technology , he has seen his fair share of retailers struggling to keep up with the industrys rapid pace of change.

Retail 200

Retail Technology Customer Loyalty Books 200

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success. Personalized Customer Experiences Customers today expect a personalized shopping experience.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Forrester eCommerce

FEBRUARY 2, 2023

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?”

Customer Data 195

Customer Data B2C Customer Recommendation 195

Retail TouchPoints

APRIL 15, 2021

Rinkit plans to use the Emarsys solution to analyze, identify and contextualize actionable customer insights in order to amplify the value of its growing customer database.

Customer 264

Customer Customer Experience Customer Data Recommendation 264

Retail TouchPoints

MARCH 30, 2021

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 246

Mobile eCommerce Accessories Apparel 246

Optimizely

OCTOBER 29, 2019

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access to and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 150

B2C Customer Data Customer Marketing 150

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Retail TouchPoints

AUGUST 5, 2024

Additionally, conversational commerce can be a sophisticated virtual assistant engine that combines voice prompts and on-screen filtering to guide users through the buying process and offer robust, personalized recommendation options. Perhaps more important than customer data, however, is a unified product record.

Live Chat 278

Live Chat eCommerce Customer Experience Recommendation 278

Retail TouchPoints

JUNE 5, 2024

About two-thirds of companies plan to invest more in AI in the next six months, and 60% of commerce leaders recognize the value of AI in boosting customer experience to provide a competitive advantage. Data selection, cleaning and preprocessing are crucial. But when it’s trained on the right data, AI shines.

eCommerce 289

eCommerce Recommendation Customer Experience Technology 289

Retail TouchPoints

JANUARY 30, 2024

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction.

Retail 340

Retail Customer Experience Technology Customer Data 340

Omnisend

MARCH 16, 2021

Have you ever received a product recommendation that just didn’t make sense? In ecommerce, you always want the message you send to be relevant to your customer. 4 Benefits of Personalized Product Recommendations for Ecommerce. Product recommendations are products that appear onsite, in emails, or in other marketing messages.

Recommendation 159

Recommendation Accessories eCommerce Customer 159

Retail TouchPoints

DECEMBER 17, 2021

Omnichannel is a buzzword in the world of retail customer experience. This results in siloed communication and a disjointed customer experience. Omnichannel platforms are meant to limit disruption and simplify the customer experience, as well as grow and change with your business. Aberdeen Group ).

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Retail TouchPoints

MARCH 3, 2023

The best personalized experiences happen when retailers make the customers a part of the dialogue and leverage data to create one-to-one experiences that are more targeted to them based on their unique interests and behaviors, as opposed to customers like them. leveraging owned and gathered customer data.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

lateshipment

MARCH 25, 2025

Your customers shopping journey refers to the steps theyve taken before, during, and even after they make a purchase at your store. With the growing role of a positive customer experience in driving sales and repeat purchases, the concept of the shopping journey and its importance has never been more relevant.

Shipping Costs 130

Shipping Costs Shipping Payment Services eCommerce 130

Groove

NOVEMBER 17, 2020

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Klaviyo is a marketing automation platform that provides the tools necessary for online businesses to build meaningful customer relationships. Customer Insights.

BigCommerce 300

BigCommerce Customer Data Social Media eCommerce 300

Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

POS 279

POS Department Stores Payment Services Point of Sale 279

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. Streamlined Customer Relationship Management (CRM) A centralized database is a game-changer for customer relationship management (CRM).

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Retail TouchPoints

JANUARY 2, 2024

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. Use Existing Data and Research to Find New Revenue Streams Launching a new revenue stream can be costly, risky and time-consuming. Take E.l.f.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Retail TouchPoints

SEPTEMBER 8, 2023

Six Steps to Create Customer Value The report also identified six key ways that marketers can overcome these challenges, aligning marketing, customer experience (CX) and digital to create value for customers.

B2C 263

B2C Marketing Technology Customer Data 263

lateshipment

MARCH 15, 2025

And so, the next element of a positive post-purchase experience is ensuring your customer support always addresses your customers queries, issues, and doubts adequately. After all, how likely are you to recommend or return to an e-commerce platform that couldnt be bothered to help you once theyve got their revenue?

Payment Services 130

Payment Services Shipping Costs eCommerce eCommerce Platforms 130

Retail TouchPoints

MARCH 20, 2024

Conversational commerce gained popularity when one-click online shopping rose and brands were losing face-to-face customer interaction but still wanted to create an intimate and personalized consumer experience. These needs include information on current trends, knowledge about the customer (e.g.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 246

Multi-channel POS Customer Data Channel 246

Retail TouchPoints

FEBRUARY 15, 2023

and all of those have a data and analytics element, which is what we’re helping them figure out.” AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

Supplies 290

Supplies Merchant Services Retail Customer Data 290

Optimizely

SEPTEMBER 6, 2018

If marketers aren’t recognizing the fact that the second purchase is the most important purchase in terms of driving customer loyalty, they aren’t taking advantage of their biggest opportunity to maximize customer lifetime value. Make targeted recommendations for second purchases. Work in real-time for maximum relevance.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Some brands, however, have not shied away from this challenge.

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Think big — way outside the product recommendations box. It’s also a giant undertaking.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Retail TouchPoints

AUGUST 2, 2021

AI and ML are key tools for personalizing the shopping experience and creating a more engaging interaction with customers through tailored customer experiences in-store — such as providing services, unique interactions and making their customers’ lives easier. Increased Personalization with AI and ML.

Retail 317

Retail Technology Recommendation Information 317

Retail TouchPoints

DECEMBER 25, 2024

This article will touch on the impact in-store and online returns make to retailers and will provide recommended strategies to offset the surge in returns this holiday season. By analyzing customer data, retailers can better understand which items are being returned the most, helping minimize the financial losses.

Shipping Costs 162

Shipping Costs Social Media Electronics Customer Loyalty 162

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Product Recommendations. Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Groove

AUGUST 19, 2024

Integrating your eCommerce tech stack is key for creating a smooth experience for both customers and employees. Benefits of The Gorgias Klaviyo Integration Integrating platforms allows you to upgrade the customer experience provided by your eCommerce store, as well as increase the efficiency of your in-house team.

Customer Data 195

Customer Data Customer Experience Information eCommerce 195

Retail TouchPoints

JULY 5, 2022

The good news is that one of the best ways to boost ecommerce profits is to do something most retailers already are focused on — develop a great digital customer experience. There’s a lot of data and analytics and AI behind great online grocery, and that’s hard. Why is Ecommerce Profitability So Elusive?

Shipping Costs 323

Shipping Costs eCommerce Retail Merchant Services 323

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Retail TouchPoints

OCTOBER 31, 2023

Through the effective use of their customer data and clienteling capabilities, retailers can craft deeply personalized shopping experiences, making the wardrobe refresh portion of the RTO journey much more enjoyable for the customer.

Customer 279

Customer Retail Recommendation Fashion 279

Retail TouchPoints

DECEMBER 1, 2020

Price Chopper Supermarkets will leverage the Manthan-RichRelevance customer data platform (CDP), purpose-built for customer-centric retail businesses, and its specialized recommendation engine to gain more detailed customer insights.

Marketing 200

Marketing Omnichannel Recommendation Customer Data 200

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139