Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. Online Surveys – The perfect way to know what your audience thinks of your products and services is to ask them!

Customer Data 88

Customer Data Improvements Customer Social Media 88

RetailMinded

NOVEMBER 23, 2022

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand.

Customer Data 52

Customer Data Cryptography Customer Retail 52

Sailthru

FEBRUARY 5, 2020

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. But how do you go about getting it? Context matters.

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys.

Social Media 278

Social Media Consumer Information Marketing 278

Retail TouchPoints

OCTOBER 22, 2024

Customers have different expectations for businesses of different sizes, requiring companies to tailor customer experience (CX) strategies to match their current growth stage. While tactics differ, all businesses must consider each customer’s lifetime value (LTV) and how that will be affected as they scale.

Payment Services 264

Payment Services Small Business Retail Recommendation Technology 264

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. The Gen Z Factor.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Retail TouchPoints

JUNE 18, 2024

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own customer data. Collecting Your Own Data Brands are likely already collecting their own data in some way from their websites or apps.

Retail 263

Retail Games Information Technology 263

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Retail TouchPoints

JULY 5, 2022

Nearly four in 10 ( 37% ) of retail decision-makers said their ecommerce business is not meeting profitability targets in the Publicis Sapient/Salesforce survey, which was conducted in partnership with Ipsos. What the research found that was a little surprising to me was the importance of customer experience,” said Anderson. “If

Shipping Costs 323

Shipping Costs eCommerce Retail Merchant Services 323

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246

Retail TouchPoints

AUGUST 29, 2024

This soft projection is reaffirmed by Salesforce consumer surveys indicating that although 47% of shoppers say they will buy the same amount as they did in 2023, 40% plan to spend less this year. The old playbooks still work, and that [customer] acquisition is gold.” While holiday sales grew 3% YoY in 2023, reaching $1.17

Shipping Costs 278

Shipping Costs Consumer Shipping Supplies 278

GetElastic

DECEMBER 7, 2017

A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). Keep them waiting for 2.5 minutes, and they get annoyed.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

GetElastic

DECEMBER 7, 2017

A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). Keep them waiting for 2.5 minutes, and they get annoyed.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

Retail TouchPoints

AUGUST 30, 2023

based survey conducted by Dynata. With customer behaviors and expectations changing so rapidly, it’s difficult to pinpoint what truly drives this lack of brand love and loyalty. Nearly two-thirds of consumers ( 65% ) say they “love” fewer than three brands, according to a U.S.-based But what’s happening in retail specifically?

Customer Loyalty 264

Customer Loyalty Retail Shipping Costs Financial Services 264

Retail TouchPoints

SEPTEMBER 26, 2024

Due to AI tools that make it easier for criminals to synthesize identities from stolen customer data and manage them, banks and commerce are expected to lose close to $5 billion this year to this type of fraud. In fact, account creation fraud rates are growing fastest in the retail sector, with 44.7%

Payments 261

Payments Payment Services Retail Banking 261

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations.

Multi-channel 246

Multi-channel Customer Social Media Retail 246

Retail TouchPoints

MAY 12, 2021

In Signifyd’s most recent consumer sentiment survey, conducted by market researcher Upwave, nearly 75% of consumers said they would reduce the amount of time they spent shopping in stores during the holiday season — or avoid stores altogether. Why Multichannel for Jewelry Retailers? Agility Pays Off.

Jewelry 269

Jewelry Multichannel Retail Merchant Services 269

Retail TouchPoints

JANUARY 5, 2023

s track record of staying one step ahead of the competition is enabled by: A forward-looking data management strategy that combines insights from dozens of data inputs; Strategic use of that data across customer experience, marketing and product development; and. Data is at the Center of Everything’.

Customer Experience 306

Customer Experience Customer Data Consumer eCommerce 306

Retail TouchPoints

AUGUST 19, 2024

A backlash soon followed as customers felt spooked by the sense that they were under surveillance from companies they once trusted. Privacy and customer satisfaction are now closely intertwined. America’s retail giants should anticipate that other states will follow suit and transition to less invasive, more granular data models.

Retail 306

Retail Customer Loyalty Consumer Social Media 306

Retail TouchPoints

FEBRUARY 23, 2023

Even though 45% of consumers expressed a lack of understanding of how AI technology is being implemented, 75% believe there is potential for AI to have an impact on customer experience, according to a survey by RedPoint Global. They’re going to be more comfortable if they’re getting precise answers [from chatbots].

Retail 278

Retail Technology Customer Experience Consumer 278

MagentoBrain

FEBRUARY 21, 2023

2023 Digital Marketing Trends and Changes Trend 1: Pay more attention to "customer experience" The discussion of customer experience has greatly increased in recent years. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Sailthru

FEBRUARY 5, 2019

In research sponsored by Mastercard, “The Age of Personalization: Crafting a Finer Edge,” HBR surveyed 600 business executives in various industries about personalization. According to HBR’s survey, 90% of business executives agreed that customers expect organizations to know their interests and anticipate their needs.

Recommendation 60

Recommendation Customer Experience Customer Loyalty Customer Data 60

UpSellIt

NOVEMBER 7, 2024

In a market where customer acquisition costs are soaring and competition is fierce, fostering loyalty can set your brand apart. In this blog, we’ll explore three effective strategies to increase customer loyalty and turn one-time buyers into lifelong advocates. What is Customer Loyalty?

Customer Loyalty 135

Customer Loyalty Customer Live Chat Customer Experience 135

Retail TouchPoints

NOVEMBER 14, 2022

With a better understanding of your customer demographics, you will be able to price your products more effectively, and respond to changing market conditions quickly so you can make data-driven decisions that will benefit your business in the long run. This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 360

Customer Loyalty Operations Improvements Customer Experience 360

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

JULY 24, 2023

To determine which method will work best for each consumer, retailers must pay close attention to customer data. In some cases, retailers can ask their shoppers what their preferences are directly via a post-purchase survey. Spamming” shoppers is a surefire way to lose customer respect and loyalty.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Surveys show that 60% of digital sales are influenced by having a physical store nearby.

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Retail TouchPoints

JUNE 30, 2022

Just how much do people value a high-quality customer experience (CX) nowadays? According to research by PWC , consumers are willing to pay up to a 16% price premium for a product or service that comes with a superior customer experience.

Omnichannel 264

Omnichannel Customer Experience Channel Technology 264

Retail TouchPoints

AUGUST 29, 2022

It only takes one mobile app privacy violation or data breach to send consumers off to a competitor. A 2021 Business of Apps survey found 80% of consumers said it’s more fun to shop via mobile apps than websites. The incident led to a significant drop in market value and damaged customer trust.

Mobile 312

Mobile Payments Payment Services Retail 312

Retail TouchPoints

SEPTEMBER 28, 2021

For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. How Policy Complexity Impacts Experience Investments. from region to region.

Consumer 278

Consumer Customer Experience eCommerce Technology 278

Retail TouchPoints

NOVEMBER 9, 2023

Businesses perceive geopolitical tensions as the foremost threat to the global economy, according to an Oxford Economics survey. With the increase of digital warfare, geopolitical cyberattacks are not only jeopardizing sensitive customer data but also eroding trust in online shopping globally.

Retail 305

Retail BigCommerce eCommerce Platforms eCommerce 305

Retail TouchPoints

APRIL 6, 2021

According to the Narvar research, a positive returns experience is a retention imperative. Strive for a Holistic Customer Experience. As consumers change, returns are increasingly a key part of a holistic, personalized and omnichannel customer experience.

Customer 220

Customer Retail Customer Experience Omnichannel 220

Retail TouchPoints

JANUARY 24, 2023

Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points. But] siloed data is a huge issue to solve for here; 50% of our customers start their search online and then come into the stores.

Food and Beverages 279

Food and Beverages BigCommerce Home Furnishings PayPal 279

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Retail TouchPoints

APRIL 5, 2024

And marketers with a strong data foundation can create a seamless synergy between their CDP and MMH systems, fostering real-time communications that move at the speed of the customer’s interaction with the brand. Pini Yakuel is the Co-founder and CEO of Optimove , a customer-led marketing platform.

Retail 312

Retail Games Multi-channel Leisure 312