Remove Customer Data Remove Customer Experience Remove Technology
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Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact

Retail TouchPoints

In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers. Specifically, technology like AI-enabled chatbots, messaging apps and other automated technologies are helping brands communicate directly with customers in a more natural way.

Retail 308
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Don’t Wait Until Black Friday to Protect Your Endpoints

Retail TouchPoints

Technology is an Asset for Retailers – But it Introduces More Risk Internet connected devices are at the center of the new customer-retailer experience. Customers want personal, seamless, no-contact experiences, and each additional endpoint helps provide what today’s customers expect.

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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

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How to Upgrade Stale Customer Experiences

Retail TouchPoints

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

In addition, South Korean consumers are known for their quick adoption of new technologies. Success with Social Commerce Depends on Data That brings us to data. One of the downsides of selling on social commerce platforms is that the retailer doesn’t own the customer. That means less customer data coming to you.

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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only science fiction writers could have imagined 40 years ago. Looking ahead, retailers have an opportunity to redefine the customer experience through trust and security.

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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. For example, if your stores don’t have reliable network connections, it’s a good idea to seek out technology that operates in offline mode with no loss of efficiency.