Remove Customer Data Remove Customer Experience Remove Trends
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Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

Retail TouchPoints

We’ve compiled a list of payments innovations that align with holiday shopping trends, highlighting why this is a critical time for retailers aiming to win consumer loyalty. Morgan clients can seamlessly, securely and efficiently accept payments in ways that redefine the path to purchase and create uniquely rewarding customer experiences.

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5 Reasons Why Your Business Should Focus on Customer Data

Retail TouchPoints

As 76% of businesses that are advanced in their integration of technology, business goals and analytics report a more favorable market position, retailers today can’t miss out on using customer data to improve virtually every aspect of their operations. . An omnichannel experience is no longer a mere perk, it’s an absolute necessity.

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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

Success with Social Commerce Depends on Data That brings us to data. One of the downsides of selling on social commerce platforms is that the retailer doesn’t own the customer. That means less customer data coming to you.

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It’s Time For CMOs To Pay More Attention To Employees

Forrester eCommerce

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

To help you navigate these changes, here are some of the latest B2B ecommerce trends we’ll cover in this piece: Focus on New Customer Acquisition. Freund Container’s B2B ecommerce strategy taps into the power of customer data to better serve their existing B2B customers and gain net new. Learn from Amazon.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Shoppers want to feel seen and have their financial challenges recognized, and that’s only possible with careful analysis of customer data.

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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

For example, apps with both associate-facing and customer-facing user interfaces [UIs] allow associates to support the customer’s own research and also facilitate transactions, including endless aisle capabilities and ship-from-store.