Retail TouchPoints

AUGUST 19, 2024

This can be done through the effective use of granular data, which will in turn help retailers maintain customer loyalty and keep their revenues steadier, regardless of fluctuations in national consumer spending rates. Data granularity refers to the level of detail in our data.

Retail 304

Retail Customer Loyalty Consumer Social Media 304

Optimizely

APRIL 10, 2018

In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do?

B2C 186

B2C Customer Data Customer Marketing 186

Optimizely

NOVEMBER 5, 2020

We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. The argument for loyalty programs does not end here. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

365 Retail

DECEMBER 12, 2023

On top of that, customers are demanding greater privacy and control of their data. To thrive in today’s fast-paced and dynamic retail environment, retailers must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. Earlier this year.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

Customer Loyalty 83

Customer Loyalty Customer Retail eCommerce 83

365 Retail

JUNE 5, 2024

In such a landscape, building strong customer loyalty is a necessity for retail businesses, and one of the most effective tactics they should have in their marketing toolkit is loyalty programs. What is a customer loyalty program? Both brands are incredible case studies when it comes to fostering customer loyalty.

Customer Loyalty 52

Customer Loyalty Customer Retail Customer Retention 52

RTP blog

SEPTEMBER 17, 2018

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

Retail TouchPoints

MARCH 9, 2022

The rest are at risk of losing customer loyalty, brand affinity and revenue. A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. Their ability to quickly recognize and adapt to changing conditions and customer behaviors is nearly impossible.

Retail 304

Retail Customer Data Customer Experience Social Media 304

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

Social Media 276

Social Media Consumer Information Marketing 276

Smile.io

FEBRUARY 2, 2024

has access to the world’s largest loyalty dataset, with over a decade of data from billions of ecommerce orders.    Smile loyalty programs increase repeat purchase rate , average order value , and decrease purchase frequency. has built up the world's largest dataset of loyalty and retention data.

Customer Loyalty 92

Customer Loyalty eCommerce Customer Merchant Services 92

Optimizely

DECEMBER 21, 2017

A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory. How can contextual commerce improve loyalty? Contextual commerce can have a major effect on customer loyalty for ecommerce organizations. You should use this data to understand the typical buyer’s journey.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

365 Retail

JUNE 21, 2024

In the highly competitive business world of eCommerce, building and maintaining customer loyalty is crucial. By offering carefully planned discounts, you can not only attract new customers but also retain existing ones. Here’s how strategic discounts can enhance customer loyalty on your eCommerce store.

Customer Loyalty 52

Customer Loyalty eCommerce Customer Customer Experience 52

Retail TouchPoints

OCTOBER 16, 2024

The Federal Trade Commission’s recent announcement of an inquiry into “surveillance pricing”—the use of personal shopper data for individualized pricing—has intensified scrutiny of AI-driven pricing practices. The results in both cases demonstrate the potential benefits of AI-driven pricing for customers and retailers alike.

Consumer 301

Consumer Retail Recommendation Customer Loyalty 301

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

Customer 234

Customer Retail Information Consumer 234

Retail TouchPoints

JULY 24, 2024

Among the improvements that have been made to the site are: A streamlined shopping experience : A headless API infrastructure provides a simple checkout flow with flexible fulfillment options; Comprehensive data modeling and advanced analytics : Custom data modeling will enable actionable insights and an improved experience for customers and vendors; (..)

Fulfillment 259

Fulfillment Customer Loyalty Banking eCommerce Platforms 259

RETAIL MANAGEMENT SOFTWARE

JUNE 26, 2024

Creating a seamless retail experience is essential for driving sales and fostering customer loyalty. This blog explores how retailers can navigate this evolving landscape and deliver experiences that keep customers coming back. Retailers are no longer just selling products; they are crafting experiences.

Customer Loyalty 52

Customer Loyalty Payment Services Customer eCommerce 52

Smile.io

AUGUST 25, 2023

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

Customer Loyalty 84

Customer Loyalty Customer Beauty and Health Food and Beverages 84

Optimizely

DECEMBER 18, 2018

While that’s useful for increasing customer engagement and loyalty, there’s so much more you could be doing with your in-store data throughout the customer journey. If you’re a traditional retail brand looking to get more data savvy, this can be a huge challenge. What is in-store data?

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

iVend

JUNE 14, 2023

Customer loyalty in retail is what every brand strives for – having customers who love your store so much that they shop with you time and time again, spend more, and spread the word to others about how great you are. But not all retail POS technology offers the same loyalty functionality.

Customer Loyalty 52

Customer Loyalty POS Technology Customer 52

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . When applied, these strategies will surely positively impact your sales, CX, and customer loyalty. .

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

365 Retail

JUNE 6, 2022

For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. .

Customer Loyalty 80

Customer Loyalty Customer Games Multichannel 80

Korona

OCTOBER 12, 2022

Building customer loyalty requires a strong relationship based on trust. So how can liquor stores build customer loyalty to increase their sales? Building customer loyalty with in-store promotions. Mobile marketing strategies to grow consumer loyalty. Table of contents. Wine tastings.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

Korona

OCTOBER 12, 2022

Building customer loyalty requires a strong relationship based on trust. So how can liquor stores build customer loyalty to increase their sales? Building customer loyalty with in-store promotions. Mobile marketing strategies to grow consumer loyalty. Table of contents. Wine tastings.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

Optimizely

MARCH 29, 2018

As a believer in data-driven marketing, you immediately look at the metrics. You collected important activity-based metrics, but you weren’t being a true data-driven marketer and tying it back to the most crucial metric of all: revenue. Are you really a data-driven B2C marketer? How many converted into long-term customers?

B2C 247

B2C Marketing Multi-channel Customer Data 247

Retail TouchPoints

DECEMBER 15, 2022

The automated personalization of its digital experience supported growth through: 13 million customer profiles in the Genie Customer Data Cloud; 150 profile attributes; and. ” Personalizing the customer journey has been at the center of Casey’s digital overhaul. 6 billion engagements captured.

Mobile 291

Mobile Arts Customer Loyalty Customer Data 291

365 Retail

JULY 5, 2022

Customers are becoming more vigilant about spending money. How can brands capture customer loyalty at this turbulent time? Achille Traore, CEO, White Label Loyalty. Retail customer loyalty programs can help with both retention and new customer acquisition by enticing customers to purchase from you over your competitor.

Customer Loyalty 70

Customer Loyalty Customer Retail Banking 70

Retail TouchPoints

FEBRUARY 27, 2024

With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. A study by IBM Security found that the average cost of a data breach in 2023 was $4.24

Payment Services 274

Payment Services Retail POS Operations 274

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not. These needs include information on current trends, knowledge about the customer (e.g.

Small Business Retail 272

Small Business Retail Recommendation Consumer Customer Data 272

Retail TouchPoints

AUGUST 30, 2023

Granted, executive respondents to this survey spanned retail, supermarket, consumer goods, airlines, entertainment and media and even financial services, so these results reflect a broader view of how business leaders are thinking about loyalty. But what’s happening in retail specifically?

Customer Loyalty 263

Customer Loyalty Retail Shipping Costs Financial Services 263

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 257

B2B eCommerce BigCommerce Omnichannel 257

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Customer service platform. Ecommerce platform.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Retail TouchPoints

FEBRUARY 26, 2024

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Companies’ use of consumer data should be helpful instead of harmful or untrustworthy. In the U.S., The tide is turning.

Improvements 315

Improvements Payment Services Consumer Banking 315

Retail TouchPoints

JULY 24, 2023

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. Luckily, artificial intelligence can automatically create the right offer for the right shopper and provide the retailer with immediate data and analytics about the campaign’s success.

Small Business Retail 245

Small Business Retail Marketing Retail Social Media 245

Retail TouchPoints

MARCH 3, 2023

Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits. These highly personalized experiences, when offered to thousands of individual customers using proprietary data, are difficult for competitors to imitate and set the retailer apart.

Consumer 269

Consumer Customer Loyalty Customer Experience Recommendation 269

Retail TouchPoints

JULY 26, 2023

Burgeoning demands for exemplary customer service and lightning-fast order fulfillment leave unprepared retailers scrambling for their share of the market. Data-heavy, complex operations hamper efforts to deliver positive customer service interactions, address errors and fulfill orders accurately.

Fulfillment 229

Fulfillment Operations Shipping Costs Order Fulfillment 229

BigCommerce

MAY 1, 2018

The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. In other words, it can help you build a data-driven ecommerce business.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 255

Shipping Costs Improvements Live Chat Retail 255