Remove Customer Data Remove Customer Loyalty Remove Electronics
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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

Reward Your Most Loyal Customers. Loyalty programs offer another tool to track buying behavior and gather customer data while also driving additional revenue. The global loyalty management market stood at $2.47 billion in 2019 and is projected to reach $10.02 during the forecast period.

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Preparing for the Post-Holiday Return Surge

Retail TouchPoints

Unmanaged returns create a significant cost associated with damages during transportation or storage of returned items, like clothing, electronics or plastic items. By analyzing customer data, retailers can better understand which items are being returned the most, helping minimize the financial losses.

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4 Tips to Help Retailers Meet PCI DSS Compliance

Retail TouchPoints

From supply chain and labor force disruptions to strict social distancing protocols, online and brick-and-mortar retailers alike have been forced to adapt their businesses practically overnight in order to retain customer loyalty and compete in the evolving digital economy. Conduct frequent employee education sessions.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

The following list was put together to inspire you when putting together your own loyalty program and brand community, no matter what you sell or what stage you’re at.   Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Here are 5 great fashion loyalty program examples!

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Retail Loyalty’s Moment is Now

Retail TouchPoints

Whether they’re choosing lower-cost private-label items at the grocery store, cutting back on discretionary apparel purchases or spending less on electronics, persistent price increases are top-of-mind for shoppers across all retail sectors. There’s no question that rising prices have altered consumer behaviors.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Centralize your marketing data. The first step to achieving multi-channel marketing attribution is to unify all of your customer data in one place. You’ll understand not only your acquisition costs, but also the ROI of your campaigns to drive long-term customer loyalty. Analyze performance by channel and campaign.

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Account Takeovers: The Next Big Retailer Threat

RTP blog

Merchants who deal in the growing digital goods space — selling electronic gift cards, e-books, digital tickets, and the like — are losing even more: 8.6% Encrypting customer data can make it nearly impossible for fraudsters to access sensitive information. Merchants with an online channel are already losing 7.6%