Retail TouchPoints

FEBRUARY 26, 2024

Ideally, this data should be productively used to create better, more personal experiences for consumers. Companies benefit equally from the responsible use of data, in the form of greater customer loyalty or better engagement with information their customers actually care about. The tide is turning.

Improvements 317

Improvements Payment Services Consumer Banking 317

Optimizely

JANUARY 10, 2019

Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. Everyone in marketing knows that the field has been taking over by data. As data becomes central to all of marketing, so too you have to adapt and up your data-centric skills.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Have you tried any of them? Or maybe you have your own post-purchase tactics?

Customer Loyalty 166

Customer Loyalty Social Media Customer Customer Retention 166

BigCommerce

SEPTEMBER 14, 2018

Which customer expectations are changing. How to design and optimize your website and its marketing. How to integrate other business operations accordingly. How to Design and Optimize Your Store and Its Marketing. How to Integrate Other Business Operations Accordingly. What’s your customer lifetime value model?

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

BigCommerce

JUNE 27, 2017

In this environment, customer loyalty is tricky to maintain, as rival websites can easily snatch your customer away. An example of this would be adjusting the sequence of product categories to match a customer’s frequently viewed items. How CRO can help you personalize your store. Want more insights like this?

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

Retail TouchPoints

NOVEMBER 14, 2022

As AI adoption in retail soars, it’s critical to understand how to leverage it effectively and what benefits you can reap if AI-powered solutions are implemented strategically. Competitive pricing is a key strategy to build customer loyalty and increase sales. Competitive pricing.

Customer Loyalty 360

Customer Loyalty Operations Improvements Customer Experience 360

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. But you might be at a loss as to how to do this with a brick-and-mortar location. What is in-store data?

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Optimizely

FEBRUARY 6, 2018

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Personalized marketing isn’t just about effectively targeting your potential customers — it directly impacts your bottom line.

Marketing 277

Marketing B2C Customer Data Channel 277

Retail TouchPoints

MARCH 9, 2022

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. The rest are at risk of losing customer loyalty, brand affinity and revenue. Identifying the Right Use Cases.

Retail 306

Retail Customer Data Customer Experience Social Media 306

Smile.io

AUGUST 25, 2023

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

Customer Loyalty 88

Customer Loyalty Customer Beauty and Health Food and Beverages 88

Kissmetrics

JUNE 1, 2018

Repeat customers are your #1 asset for growth. One thing that hasn’t changed since the brick-and-mortar days, is the fact that customer loyalty and lifetime value are critical to company growth and long-term survival. While store location could practically drive loyalty before–now location don’t mean diddly.

Customer 279

Customer Marketing Shopify Demo 279

BigCommerce

DECEMBER 20, 2017

Now, brands must look to new tactics to make their customer experience a differentiator. When personalizing a site experience, brands use a variety of known customer data points to serve contextually relevant content and products. Purchase History: Recommend products based on a customer’s past purchases.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Wiser

AUGUST 28, 2023

Here are some valuable insights and practical steps on how to enhance your retail assortment, ensuring it resonates with evolving consumer trends and stands out in a competitive marketplace. Utilizing social media, customer surveys, and review platforms can facilitate the collection of this feedback.

Retail 146

Retail Fashion Information Customer Data 146

Retail TouchPoints

MAY 26, 2022

But how do retailers know if they are taking advantage of all the opportunities within the umbrella term of “personalization”? How will retailers know if their personalization strategy is working? With that in mind, the first step is to gather customer data.

Customer Loyalty 162

Customer Loyalty Technology Improvements Channel 162

Retail TouchPoints

AUGUST 11, 2021

From supply chain and labor force disruptions to strict social distancing protocols, online and brick-and-mortar retailers alike have been forced to adapt their businesses practically overnight in order to retain customer loyalty and compete in the evolving digital economy. Conduct frequent employee education sessions.

Payment Services 264

Payment Services Retail Electronics Information 264

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Better Understand Your Customers.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Groove

JUNE 16, 2023

How to Fix It: Steps to Optimize Website Speed Fortunately, there are several steps you can take to ensure your website loads quickly and efficiently. Encourage customers to leave reviews and ratings after making purchases. Provide clear instructions on how to leave feedback and make the process as simple and convenient as possible.

Merchant Services 313

Merchant Services Payment Services eCommerce Shipping Costs 313

Optimizely

NOVEMBER 16, 2017

However, data has proliferated as quickly as your marketing tools have. When every single platform is collecting data, things can get messy, fast. If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. Customer service platform.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

MakeWebBetter

SEPTEMBER 5, 2019

The post Know How to Plan for Black Friday Deals in 2019 appeared first on MakeWebBetter. Not only that, to celebrate the biggest day of the year for retailers, Amazon pushes exclusive offers and deep discounts through ‘Countdown to Black Friday’. So, if you want to extend latest black friday deals, you need to […].

Small Business Retail 152

Small Business Retail Retail Live Chat Drop Ship 152

Retail TouchPoints

FEBRUARY 28, 2023

Yet amid continued inflationary pressures that translate to higher out-of-pocket costs for consumers, the importance of offers, coupons and loyalty program rewards has never been greater. Mason has over 30 years of experience in the grocery and retail industries and a strong background in strategic marketing and customer loyalty.

Retail 289

Retail Books Consumer Social Media 289

Optimizely

JUNE 16, 2017

DO: Get proper analytics in place to better access and act on customer data. From there, it becomes possible to deliver smarter and more effective cross-category upsell campaigns that don’t simply drive purchases from one category to the next, but that drive overall customer loyalty and revenue. (To

Jewelry 170

Jewelry Customer Loyalty Recommendation Customer Data 170

Optimizely

JUNE 13, 2019

You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. How to discover customers’ affinities. Either way, you’re getting to know your customers better!

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Smile.io

MARCH 22, 2024

In these cases, the question quickly becomes—how do you migrate your customers, data, and entire rewards program to another provider? Your customers might be familiar with a specific look and feel, and you might be accustomed to operating and analyzing your program in certain ways. Is it user-friendly? 

Customer Loyalty 94

Customer Loyalty Merchant Services Shopify Shipping Costs 94

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. Learn how to make your touchpoints consistent, well-designed, and connected to provide a completely seamless experience.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data.

Customer 242

Customer Retail Information Consumer 242

Smile.io

FEBRUARY 23, 2022

The key to creating these brand advocates is a little something called loyalty marketing. And while having a customer loyalty program is a great tool, it’s not the end all be all. Loyalty marketing involves every part of the customer journey and when done correctly is a great growth strategy.

Marketing 90

Marketing Customer Loyalty Customer Retention Social Media 90

Optimizely

JUNE 27, 2019

He showed exactly how to get to this specific page in Instagram’s settings, and asked his followers to post some of their most ridiculous results. On your @instagram , click Settings > Security > Access Data > Ads. The post Instagram Ads Prove Third-Party Data is Only Occasionally Accurate appeared first on Zaius.

Customer Data 150

Customer Data Arts Games Customer Loyalty 150

RETAIL MANAGEMENT SOFTWARE

JUNE 26, 2024

Creating a seamless retail experience is essential for driving sales and fostering customer loyalty. This blog explores how retailers can navigate this evolving landscape and deliver experiences that keep customers coming back. Demonstrating a commitment to these values can enhance customer loyalty and trust.

Customer Loyalty 52

Customer Loyalty Payment Services Customer eCommerce 52

RTP blog

NOVEMBER 19, 2018

A smarter store makes for a faster, more efficient store ecosystem for customers and associates to enjoy. Secure Customer Data And Prioritize Physical Security It is important that data security is top of mind with thousands and thousands of transactions happening every second this holiday season. Click here.

Retail 150

Retail Customer Data Operations Customer Loyalty 150

Korona

OCTOBER 12, 2022

How can you ensure that your shoppers will keep choosing to come back to your spot? Building customer loyalty requires a strong relationship based on trust. So how can liquor stores build customer loyalty to increase their sales? Building customer loyalty with in-store promotions.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

Korona

OCTOBER 12, 2022

How can you ensure that your shoppers will keep choosing to come back to your spot? Building customer loyalty requires a strong relationship based on trust. So how can liquor stores build customer loyalty to increase their sales? Building customer loyalty with in-store promotions.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

Optimizely

FEBRUARY 8, 2018

In the past, marketing leaders knew that they influenced X amount of revenue, but it was much harder to pin down exactly which campaigns influenced sales and how to attribute revenue to specific channels. Centralize your marketing data. Ok, that all sounds great, but how do you actually use this valuable data?

Multi-channel 186

Multi-channel Channel Marketing B2C 186

eCommerceFuel

OCTOBER 1, 2020

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

BigCommerce

MAY 1, 2018

Due to the ease of creating and maintaining an ecommerce shop, as well as the rise of micro-brands, today’s market is riddled with cutthroat competition and decreased customer loyalty. Data-driven ecommerce businesses regularly measure and improve on the following: Improve shopper analysis. Improve customer service.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Wiser

APRIL 26, 2022

How can employees keep the shelves in compliance if they don’t know what that is or how to do it? One way to improve in this area is with the use of loyalty programs that allow you to gather customer data whenever they shop. 3: Customer Loyalty. Customers want to feel important.

Customer Loyalty 146

Customer Loyalty Omnichannel Customer Experience Improvements 146

Retail TouchPoints

FEBRUARY 2, 2021

We also saw a huge uptick in people who wanted to learn how to do it for the first time.”. Customer Data Can Refine Supply Chain Development Strategies. Therefore, it’s no surprise that 47% of retailers cited customer data analytics/loyalty programs as another major IT investment for the coming year.

Supplies 188

Supplies Webinar Hobbies Customer Data 188

Retail TouchPoints

OCTOBER 5, 2020

Information allows organizations to personalize the shopping journey, which creates positive experiences and builds loyalty. Essentially, this all comes down to customer analytics. The challenge, though, is collecting data from each and every touch point to create a relevant, detailed portrait of each customer.

Customer 165

Customer Retail Automotive Customer Data 165