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Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

Retail TouchPoints

This is an opportunity to not only capture share of wallet but also build lasting customer loyalty and trust. Mobile-first consumers: With 91% of shoppers using a smartphone to make purchases, mobile commerce sales are expected to account for 62% of all retail sales by 2027. and 3.3%, to nearly $1.59

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How Privacy Issues in Mobile Apps Impact Retailers

Retail TouchPoints

The popular Canadian coffee chain Tim Hortons recently experienced negative publicity after multiple government agencies shed light on the company’s mobile app privacy policies and data collection methods. This discovery tarnished the reputation of a widely respected company with a long history of customer loyalty.

Mobile 312
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Stand Out Beyond Free Shipping . Be Transparent About Inventory Challenges .

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

Reward Your Most Loyal Customers. Loyalty programs offer another tool to track buying behavior and gather customer data while also driving additional revenue. The global loyalty management market stood at $2.47 billion in 2019 and is projected to reach $10.02 during the forecast period.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory. How can contextual commerce improve loyalty? Contextual commerce can have a major effect on customer loyalty for ecommerce organizations.

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12 Proven Customer Retention Strategies in Retail

RETAIL MANAGEMENT SOFTWARE

Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy. In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success.

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Casey’s Personalizes Experiences for Over 5.5 Million Loyalty Members

Retail TouchPoints

The convenience retailer and pizza chain’s partnership with Salesforce helped it consolidate fragmented technologies and automate its personalization strategy, allowing Casey’s to send 200 million personalized communications every month with messaging tailored to each customer’s purchasing history. 6 billion engagements captured.

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