Optimizely

NOVEMBER 5, 2020

The argument for loyalty programs does not end here. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. Increase Engagement Keeping your customers engaged is essential to retaining existing customers and acquiring new ones.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

RTP blog

SEPTEMBER 17, 2018

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

Optimizely

SEPTEMBER 6, 2018

And with it, your chances of getting buyers to return and make a repeat purchase go out the window, leaving you with a non-existent customer loyalty strategy. Yet despite this, many marketers still celebrate their customer acquisition rates as if gaining one-time buyers is what matters most.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Optimizely

MARCH 25, 2019

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.

Marketing 79

Marketing Customer Data B2C Demo 79

Retail TouchPoints

DECEMBER 25, 2024

This article will touch on the impact in-store and online returns make to retailers and will provide recommended strategies to offset the surge in returns this holiday season. By analyzing customer data, retailers can better understand which items are being returned the most, helping minimize the financial losses.

Shipping Costs 162

Shipping Costs Social Media Electronics Customer Loyalty 162

Optimizely

JUNE 20, 2019

One way you can do that is with personalized product recommendation campaigns. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more. How to create a product recommendation campaign.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

AUGUST 30, 2023

Granted, executive respondents to this survey spanned retail, supermarket, consumer goods, airlines, entertainment and media and even financial services, so these results reflect a broader view of how business leaders are thinking about loyalty. But what’s happening in retail specifically?

Customer Loyalty 264

Customer Loyalty Retail Shipping Costs Financial Services 264

Retail TouchPoints

MARCH 3, 2023

Over time, the brand has expanded its personalization program to show customers products that are often purchased with the item they are viewing, display items that can be bundled with products in a customer’s cart, and recommend additional products in the emails it sends to confirm transactions. Advanced customer support.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

Customer Loyalty 110

Customer Loyalty Customer Retail Subscription 110

Groove

JULY 21, 2020

We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns. Klaviyo customers generated over $3.7 Klaviyo Pricing: Estimating Cost. Conclusion.

eCommerce 328

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 328

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. hot and trendy.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

lateshipment

MARCH 25, 2025

Retention Retaining your customer means keeping them engaged even after theyve completed their purchase. Optimizing this shopping journey stage is essential as it builds customer loyalty and repeat purchases. And a positive customer experience can drive customer loyalty, satisfaction, and retention.

Shipping Costs 130

Shipping Costs Shipping Payment Services eCommerce 130

Retail TouchPoints

MARCH 20, 2024

Conversational commerce gained popularity when one-click online shopping rose and brands were losing face-to-face customer interaction but still wanted to create an intimate and personalized consumer experience. In addition, it allows brands to act more as advisors than salespeople, which helps build trust and long-term customer loyalty.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? How can in-store data help improve customer loyalty? Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Product Recommendations. Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Kissmetrics

OCTOBER 5, 2021

For example, some techniques like customer recommendations may not work for everyone. Add “Recommendations for You” We’ve already talked about some email personalization techniques, and now it’s time to dig deeper. However, the ultimate goal is to convert readers into customers. It seems pointless, doesn’t it?

eCommerce 334

eCommerce Recommendation Customer Data Marketing 334

lateshipment

MARCH 15, 2025

And so, the next element of a positive post-purchase experience is ensuring your customer support always addresses your customers queries, issues, and doubts adequately. After all, how likely are you to recommend or return to an e-commerce platform that couldnt be bothered to help you once theyve got their revenue?

Payment Services 130

Payment Services Shipping Costs eCommerce eCommerce Platforms 130

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. The traditional argument for customizing a purchase experience goes like this.

Customer 272

Customer Shopping Carts Social Media Recommendation 272

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

By consolidating customer data from all sales channels into one place, retailers can create detailed customer profiles, track purchase histories, and gain insights into buying behavior. As your business evolves, you can add new functionalities while maintaining data integrity.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Kissmetrics

JUNE 1, 2018

Repeat customers are your #1 asset for growth. One thing that hasn’t changed since the brick-and-mortar days, is the fact that customer loyalty and lifetime value are critical to company growth and long-term survival. While store location could practically drive loyalty before–now location don’t mean diddly.

Customer 279

Customer Marketing Shopify Demo 279

Retail TouchPoints

JULY 24, 2023

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. Retailers also have the opportunity to populate emails with recommendations for items the shopper looked at but didn’t buy, discounts for their favorite products and more.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Groove

MAY 3, 2018

Smile.io – Loyalty Programs. Customer loyalty programs help establish repeat purchasers and turn them into evangelists. With intelligent site search, visual merchandising, product recommendations and product finders, eCommerce companies can drive revenue through helpful shopping experiences. eCommerce Email – Klaviyo.

BigCommerce 285

BigCommerce Marketing eCommerce Social Media 285

Optimizely

JUNE 16, 2017

But as with any campaign, it’s critical for marketers to deliver cross-category upsells in a personalized way that speaks to the customer’s needs first and foremost. Just because your shopper went from Category A to Category B, doesn’t mean you can recommend that shoppers who are buying from Category B should explore items in Category A.

Jewelry 170

Jewelry Customer Loyalty Recommendation Customer Data 170

Retail TouchPoints

JULY 14, 2023

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. ChatGPT, for instance, understands natural language queries and can provide relevant product recommendations in real time.

eCommerce 244

eCommerce Order Fulfillment Fulfillment Multi-channel 244

365 Retail

JUNE 6, 2022

For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. .

Customer Loyalty 82

Customer Loyalty Customer Games Multichannel 82

Smile.io

AUGUST 25, 2023

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

Customer Loyalty 88

Customer Loyalty Customer Beauty and Health Food and Beverages 88

Groove

JUNE 16, 2023

Personalizing the Shopping Experience Why It’s Important Personalization is a powerful tool for increasing conversions and fostering customer loyalty. By utilizing customer data and segmentation, you can tailor the shopping experience to individual preferences and interests.

Merchant Services 313

Merchant Services Payment Services eCommerce Shipping Costs 313

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. It leverages hyper-localized search combined with millions of product attributes to recommend products.

Merchant Services 279

Merchant Services Shipping Costs Retail Social Media 279

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 278

Social Media Consumer Information Marketing 278

Optimizely

JUNE 25, 2019

Too often, brands send the same promotional messages to customers everywhere — despite the product detail pages they’ve browsed, their personal purchase history, or specific brand preferences. Get inspired by how these brands use their customer data to drive customer loyalty and revenue for their beauty brand.

Recommendation 150

Recommendation Customer Data Customer Loyalty Gifts 150

365 Retail

MARCH 29, 2025

Customers no longer respond to generic promotional emails; instead, they expect tailored content that speaks directly to their preferences and interests. Retailers use advanced email marketing platforms to analyze customer data and deliver personalized recommendations, exclusive offers, and dynamic content that adjusts in real time.

Marketing 52

Marketing Retail Mobile Recommendation 52

Retail TouchPoints

SEPTEMBER 17, 2020

When consumer spending resumes, brands with experiences that engender customer loyalty will benefit most.”. Advanced personalization should be used across the entire customer lifecycle, from the initial click all the way to post-purchase and even throughout potential return cycles. Who Owns The Personalization Strategy?

eCommerce 249

eCommerce Mobile Channel Customer Loyalty 249

RTP blog

JUNE 10, 2019

At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one. Retailers can make adjustments in the way they do business to improve experiences for other customers.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

365 Retail

JUNE 5, 2024

In such a landscape, building strong customer loyalty is a necessity for retail businesses, and one of the most effective tactics they should have in their marketing toolkit is loyalty programs. What is a customer loyalty program? Both brands are incredible case studies when it comes to fostering customer loyalty.

Customer Loyalty 52

Customer Loyalty Customer Retail Customer Retention 52

Retail TouchPoints

FEBRUARY 18, 2021

Even sporting goods and specialty athletic companies are seeing the benefits of appointments, as they allow associates to walk consumers through their preferred activities and make pointed recommendations based on their needs and behaviors. Are Appointments in Your Future? 4 Keys to Success.

Retail 311

Retail Beauty and Health Books Omnichannel 311

Retail TouchPoints

JUNE 24, 2022

As brands consider whether subscriptions are right for their business and their consumers, Burt recommended that they answer and discuss the following questions internally: What qualifies as a replenishable product for our business? You want to be part of a consumers’ lifestyle and shared experiences with your best customers,” he said.

Subscription 290

Subscription Beauty and Health Shipping Costs Consumer 290