Optimizely

MARCH 25, 2019

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.

Marketing 79

Marketing Customer Data B2C Demo 79

Optimizely

JUNE 20, 2019

One way you can do that is with personalized product recommendation campaigns. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more. How to create a product recommendation campaign.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

AUGUST 30, 2023

Granted, executive respondents to this survey spanned retail, supermarket, consumer goods, airlines, entertainment and media and even financial services, so these results reflect a broader view of how business leaders are thinking about loyalty. But what’s happening in retail specifically?

Customer Loyalty 261

Customer Loyalty Retail Shipping Costs Financial Services 261

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

Customer Loyalty 110

Customer Loyalty Customer Retail Subscription 110

Retail TouchPoints

MARCH 3, 2023

Over time, the brand has expanded its personalization program to show customers products that are often purchased with the item they are viewing, display items that can be bundled with products in a customer’s cart, and recommend additional products in the emails it sends to confirm transactions. Advanced customer support.

Consumer 277

Consumer Customer Loyalty Customer Experience Recommendation 277

Retail TouchPoints

MARCH 20, 2024

Conversational commerce gained popularity when one-click online shopping rose and brands were losing face-to-face customer interaction but still wanted to create an intimate and personalized consumer experience. In addition, it allows brands to act more as advisors than salespeople, which helps build trust and long-term customer loyalty.

Small Business Retail 273

Small Business Retail Recommendation Consumer Customer Data 273

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. hot and trendy.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Groove

JULY 21, 2020

We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns. Klaviyo customers generated over $3.7 Klaviyo Pricing: Estimating Cost. Conclusion.

eCommerce 296

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 296

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? How can in-store data help improve customer loyalty? Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Product Recommendations. Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Kissmetrics

OCTOBER 5, 2021

For example, some techniques like customer recommendations may not work for everyone. Add “Recommendations for You” We’ve already talked about some email personalization techniques, and now it’s time to dig deeper. However, the ultimate goal is to convert readers into customers. It seems pointless, doesn’t it?

eCommerce 334

eCommerce Recommendation Customer Data Marketing 334

Retail TouchPoints

NOVEMBER 28, 2024

This is an opportunity to not only capture share of wallet but also build lasting customer loyalty and trust. During the competitive holiday season, personalized recommendations can significantly enhance customer satisfaction and encourage repeat business. Enhanced security and fraud prevention for customers.

Payment Services 293

Payment Services Payments Merchant Services Omnichannel 293

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. The traditional argument for customizing a purchase experience goes like this.

Customer 267

Customer Shopping Carts Social Media Recommendation 267

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Kissmetrics

JUNE 1, 2018

Repeat customers are your #1 asset for growth. One thing that hasn’t changed since the brick-and-mortar days, is the fact that customer loyalty and lifetime value are critical to company growth and long-term survival. While store location could practically drive loyalty before–now location don’t mean diddly.

Customer 279

Customer Marketing Shopify Demo 279

365 Retail

FEBRUARY 9, 2025

In the competitive landscape of retail, fostering customer loyalty is essential for long-term success. Loyal customers provide a reliable revenue stream and contribute to brand growth by acting as ambassadors, sharing positive experiences through word-of-mouth and online reviews.

Customer Loyalty 52

Customer Loyalty Customer Retail Social Media 52

Retail TouchPoints

JULY 24, 2023

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. Retailers also have the opportunity to populate emails with recommendations for items the shopper looked at but didn’t buy, discounts for their favorite products and more.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Groove

MAY 3, 2018

Smile.io – Loyalty Programs. Customer loyalty programs help establish repeat purchasers and turn them into evangelists. With intelligent site search, visual merchandising, product recommendations and product finders, eCommerce companies can drive revenue through helpful shopping experiences. eCommerce Email – Klaviyo.

BigCommerce 285

BigCommerce Marketing eCommerce Social Media 285

Optimizely

JUNE 16, 2017

But as with any campaign, it’s critical for marketers to deliver cross-category upsells in a personalized way that speaks to the customer’s needs first and foremost. Just because your shopper went from Category A to Category B, doesn’t mean you can recommend that shoppers who are buying from Category B should explore items in Category A.

Jewelry 170

Jewelry Customer Loyalty Recommendation Customer Data 170

Retail TouchPoints

JULY 14, 2023

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. ChatGPT, for instance, understands natural language queries and can provide relevant product recommendations in real time.

eCommerce 244

eCommerce Fulfillment Order Fulfillment Multi-channel 244

365 Retail

JUNE 6, 2022

For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. .

Customer Loyalty 81

Customer Loyalty Customer Games Multichannel 81

Smile.io

AUGUST 25, 2023

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

Customer Loyalty 86

Customer Loyalty Customer Beauty and Health Food and Beverages 86

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. It leverages hyper-localized search combined with millions of product attributes to recommend products.

Merchant Services 274

Merchant Services Shipping Costs Retail Social Media 274

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success. Personalized Customer Experiences Customers today expect a personalized shopping experience.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Groove

JUNE 16, 2023

Personalizing the Shopping Experience Why It’s Important Personalization is a powerful tool for increasing conversions and fostering customer loyalty. By utilizing customer data and segmentation, you can tailor the shopping experience to individual preferences and interests.

Merchant Services 281

Merchant Services Payment Services eCommerce Shipping Costs 281

Optimizely

JUNE 25, 2019

Too often, brands send the same promotional messages to customers everywhere — despite the product detail pages they’ve browsed, their personal purchase history, or specific brand preferences. Get inspired by how these brands use their customer data to drive customer loyalty and revenue for their beauty brand.

Recommendation 150

Recommendation Customer Data Customer Loyalty Gifts 150

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 274

Social Media Consumer Information Marketing 274

RTP blog

JUNE 10, 2019

At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one. Retailers can make adjustments in the way they do business to improve experiences for other customers.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

365 Retail

JUNE 5, 2024

In such a landscape, building strong customer loyalty is a necessity for retail businesses, and one of the most effective tactics they should have in their marketing toolkit is loyalty programs. What is a customer loyalty program? Both brands are incredible case studies when it comes to fostering customer loyalty.

Customer Loyalty 52

Customer Loyalty Customer Retail Customer Retention 52

Retail TouchPoints

SEPTEMBER 17, 2020

When consumer spending resumes, brands with experiences that engender customer loyalty will benefit most.”. Advanced personalization should be used across the entire customer lifecycle, from the initial click all the way to post-purchase and even throughout potential return cycles. Who Owns The Personalization Strategy?

eCommerce 244

eCommerce Mobile Channel Customer Loyalty 244

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party Data and the Rise of Conversational Commerce.

Customer 242

Customer Retail Information Consumer 242

Optimizely

JULY 25, 2019

But for true personalization, you have to extend the targeted message to ads, discount codes, product recommendations, and website content. This is a key differentiator in winning customers’ loyalty , as two-thirds of consumers believe that it is important for brands to automatically adjust content based on their current context.

Marketing 150

Marketing Recommendation Channel B2C 150

Retail TouchPoints

FEBRUARY 18, 2021

Even sporting goods and specialty athletic companies are seeing the benefits of appointments, as they allow associates to walk consumers through their preferred activities and make pointed recommendations based on their needs and behaviors. Are Appointments in Your Future? 4 Keys to Success.

Retail 307

Retail Beauty and Health Books Omnichannel 307

Retail TouchPoints

JUNE 24, 2022

As brands consider whether subscriptions are right for their business and their consumers, Burt recommended that they answer and discuss the following questions internally: What qualifies as a replenishable product for our business? You want to be part of a consumers’ lifestyle and shared experiences with your best customers,” he said.

Subscription 284

Subscription Beauty and Health Shipping Costs Consumer 284

Optimizely

JULY 18, 2019

CHICAGO, July 18, 2019 — At the Zendesk Showcase today Zaius introduced Zaius for Service , a new product tailored for online retail service teams to gain full visibility of a customer’s information, behaviors, and needs. During today’s event, Zaius will share the Service-led Retail story on stage at 2pm.

Retail 150

Retail Multichannel Customer Loyalty Recommendation 150

Optimizely

JUNE 13, 2019

You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. By using customer affinities, you can say goodbye to outdated marketing tactics like batch-and-blast email.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

RTP blog

NOVEMBER 19, 2018

Solutions such as these allow you to give shoppers expert opinions when needed and recommendations in real time. By digitizing retail business processes and deploying application performance monitoring in critical areas, you’ll be able to create superior and impactful digital customer experiences.

Retail 150

Retail Customer Data Operations Customer Loyalty 150