Remove Customer Data Remove Customer Loyalty Remove Recommendation
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

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Integrating Customer Loyalty with Yotpo and Zaius

Optimizely

Marketers who use loyalty programs to create happy and loyal customers need to be able to integrate these programs into their customer data and marketing campaigns on a regular basis. COOLA is leading the way by connecting Yotpo loyalty into Zaius and seeing incredible customer engagement.

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Let’s Put Your Loyalty Data to Work

Optimizely

The argument for loyalty programs does not end here. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. Increase Engagement Keeping your customers engaged is essential to retaining existing customers and acquiring new ones.

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Personalization: The Key To A Powerful Customer Loyalty Program

RTP blog

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

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A Customer’s Second Purchase Is More Important Than Their First

Optimizely

And with it, your chances of getting buyers to return and make a repeat purchase go out the window, leaving you with a non-existent customer loyalty strategy. Yet despite this, many marketers still celebrate their customer acquisition rates as if gaining one-time buyers is what matters most.

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The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust

Retail TouchPoints

Understanding AI Pricing Strategies Put simply, AI pricing uses algorithms to set optimal prices for products by analyzing vast amounts of data, identifying trends among the various factors impacting prices and basket composition. Benefits of AI Pricing for Retailers and Consumers For retailers, AI-driven strategies provide several benefits.

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