Remove Customer Data Remove Customer Loyalty Remove Study
article thumbnail

Personalization: The Key To A Powerful Customer Loyalty Program

RTP blog

By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them.

article thumbnail

Preparing for the Post-Holiday Return Surge

Retail TouchPoints

By analyzing customer data, retailers can better understand which items are being returned the most, helping minimize the financial losses. Converting refunds into exchanges, store credits or partial refunds are other ways to increase customer loyalty while efficiently controlling inventory.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Study: Why AOV Has Ousted CLV as Ecommerce Executives’ Most Valuable Metric

Retail TouchPoints

“It’s not enough to understand that your customer is jumping from channel to channel, you want to know why and how they’re doing it [so you can deliver more personalized experiences]. But that means there are more insights you need to derive from the customer data you have.”.

eCommerce 299
article thumbnail

How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected. For many companies, it is not a matter of “if” there is a data breach, but when.

article thumbnail

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

article thumbnail

Are we Wasting Time Mining Data for Customer Preferences? 

Retail TouchPoints

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. The traditional argument for customizing a purchase experience goes like this. They can study modes.

Customer 272
article thumbnail

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

Or risk losing customers to competitors forever. Add to that anxiety the massive volume of customer requests ecommerce businesses get in comparison to other industries. Even more amazing is their customers’ feedback on how great the experience is: “Customers love how quick and easy it is to get help,” says Jess Philips.

Channel 402