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Bloomreach CDP: A New Kind of eCommerce Marketing Customer Data Platform

Groove

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

For instance, BigCommerce and Feedonomics make it easy to manage product data feeds across marketplaces and automatically update inventory levels so you don't run the risk of overselling. This lets you take a data-based approach to cross-channel eCommerce and more easily identify areas for improvement.

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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

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Innovative Shopify Loyalty Program Ideas to Increase Customer Retention

Smile.io

A loyalty program is a well-structured, customer retention marketing strategy that encourages customers to shop from your store on a long-term basis. Through rewards, discounts, and other incentives, loyalty programs enable you to thank customers for their loyalty and trust in your business.  

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How to Use a Lapsed-Purchase Campaign to Increase Customer Retention

Omnisend

You can put purchase dates for each customer into an excel spreadsheet, and find the average purchase time for all of your customers. Using your customer data, calculate the average time between the 1st and 2nd purchase. Then calculate it for the 2nd to 3rd. Then the 3rd to 4th. Incorporate other channels where you can:

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Retailer Lessons from iGaming Companies

Retail TouchPoints

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever.

Retail 307
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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Customer data is centralized so that agents can resolve issues faster and more efficiently, customers can move seamlessly between communication without having to repeat information, and with everything in one spot you’re able to integrate existing or new tech much more easily. The benefits of going omnichannel? Aberdeen Group ).